As an SEO Team Lead, you will drive the strategic direction of SEO initiatives within the Marketing team, ensuring alignment with business goals and measurable outcomes. This role plays a critical part in elevating SEO performance through data-driven insights, strong stakeholder communication, and team mentorship. You will bridge execution and strategy while developing team capabilities and delivering impactful results.   Your responsibilities include: - Lead and execute SEO strategies aligned with business priorities and growth targets - Translate SEO data into clear, actionable insights and monthly reports - Oversee keyword strategy, content optimization, and technical SEO initiatives - Collaborate with stakeholders (content, product, analytics) to drive results - Align SEO roadmap with company objectives (e.g., high-impact pages and campaigns) - Mentor and guide team members through coaching and knowledge sharing - Ensure consistent reporting and performance tracking using analytics tools - Identify opportunities for process improvement and SEO innovation - Proactively resolve issues and remove blockers for the team - Lead regular syncs and strategy discussions with cross-functional teams

• Du optimierst Artikel auf Chip.de, um die Google-Rankings zu verbessern, und arbeitest dabei mit verschiedenen Content Management Systemen • Außerdem wirkst du an Konzepten sowie deren Umsetzung zur organischen Optimierung und für Google Discover mit • Das permanente Monitoring über Traffic- und Ranking-Analysen-Tools gehört ebenfalls zu deinen Aufgaben • Darüber hinaus erstellst du Reportings und führst nachhaltige Optimierungsmaßnahmen durch • Auch die Markt- und Trendbeobachtung liegt in deinem Verantwortungsbereich

• Maintain and update the firm’s Webflow website, including landing pages, content updates, and technical fixes • Optimize on-page SEO elements such as meta tags, headings, internal linking, and site structure • Implement and refine schema markup and structured data to improve both traditional SEO and AI search visibility • Support Generative Engine Optimization (GEO) by structuring content for AI-driven search, including clear hierarchy, semantic relevance, and extractable answers • Monitor website performance using tools such as Google Search Console and GA4 • Identify technical, structural, and content-related SEO opportunities and recommend actionable improvements • Conduct regular site audits to ensure optimal performance, speed, indexing, and crawlability • Collaborate with the marketing team to align website content with campaign goals and search intent • Stay current with SEO best practices, algorithm updates, and evolving AI search trends

• You develop content strategies that don’t just sound good but rank — turning organic traffic into real customers. • Keyword strategy & content planning: You research high-potential keywords, cluster them thematically, and create editorial plans that systematically build traffic. • Content hub architecture: You build thematic clusters that show both Google and users that someone is an authority on the topic. • Briefings & content management: You create SEO briefings for writers, provide feedback, and ensure every piece is both search-optimized and readable. • On-page optimization: You optimize existing content, improve internal linking, and ensure pages reach their full ranking potential. • Performance tracking: You analyze which content performs and which doesn’t — and derive concrete optimization measures.