Programmatic Manager (reserva de talentos)
Location
Spain
Posted
61 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Programmatic Manager (reserva de talentos)
ARKANA, la empresa de las Apps.
¿Te apasiona el marketing programático y tienes una mentalidad analítica orientada a resultados? ¡Nuestro banco de talentos te encantará! Esta oferta no es para una posición específica, sino que al convertirte en parte de nuestra red, estarás dentro de los primeros talentos que serán considerados para puestos que se alineen con tus habilidades y metas profesionales como Programmatic Manager a través de nuestra división MUAK, donde nos especializamos en el crecimiento de aplicaciones móviles mediante estrategias de Performance Marketing. No buscamos solo visibilidad; buscamos resultados tangibles. Tu Misión en MUAK Como Programmatic Manager, serás el responsable de la eficiencia de nuestras inversiones. Tu objetivo principal es liderar la estrategia de compra programática In-App. Serás el responsable técnico de operar nuestras DSPs, optimizando algoritmos de puja y estructuras de campaña para maximizar la rentabilidad Responsabilidades Clave: - Media Buying & Optimization: Configuración, ejecución y optimización diaria de campañas en DSPs especializadas en mobile (ej. Moloco, Liftoff, Smadex, Jampp, Verve). - Manejo Técnico de MMPs: Configuración avanzada de eventos de conversión en AppsFlyer, Adjust o similares, asegurando una atribución precisa para modelos de CPA. - Ajuste de Algoritmos de Puja: Optimizar las estrategias de puja (Bid Landscapes) basándose en la probabilidad de conversión, no solo en el alcance. - Análisis del Funnel de Conversión: Identificar cuellos de botella desde el clic hasta la acción final (Lead/Sale) y proponer soluciones técnicas o creativas para mejorar el conversion rate. - Reporting de Performance: Entrega de informes detallados centrados en volumen de conversiones, CPL real vs. objetivo y escalabilidad de las fuentes de tráfico. - Prevención de Fraude: Monitorización activa de métricas para detectar y mitigar el fraude publicitario in-app. ¿A quién buscamos? (Requisitos) - Experiencia: Mínimo 2-3 años operando campañas de performance en DSPs (preferiblemente especializadas en App). - Especialización Mobile: Conocimiento profundo del In-App Inventory (formatos, señales de datos, SDKs). - Idiomas: Inglés fluido (C1) indispensable para la relación con proveedores tecnológicos internacionales. - Mentalidad Analítica: Capacidad para manejar grandes volúmenes de datos y extraer conclusiones accionables. - Experiencia demostrable operando campañas en al menos dos de los siguientes DSPs: Liftoff, Moloco, Smadex,Inmobi, AppLovin o Jampp. - Conocimiento de Atribución: Experiencia sólida trabajando con MMPs y entendiendo los modelos de atribución (Last Touch, Multi-touch) en entornos móviles. ¿Qué te ofrecemos? - Cultura Remote-First: Trabajo 100% remoto con autonomía real. - Entorno Innovador: Formarás parte de un equipo que respira tecnología y datos, donde tu criterio técnico será escuchado y valorado. - Crecimiento: Plan de carrera enfocado en el liderazgo de proyectos de escala internacional. - Paquete: Salario competitivo y beneficios sociales atractivos. ¿Te apasiona el RTB y el ecosistema App? ¡Queremos conocerte!
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