Job Title: Digital Marketing Manager Position Type: Full-Time, Remote Working Hours: U.S. Eastern Time (EST) About the Role: Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across all channels. This role blends strategic vision with hands-on execution—ideal for a growth-minded marketer who thrives in fast-paced environments, understands the latest B2B marketing trends, and can drive measurable impact across paid, organic, outbound, and brand initiatives. The Digital Marketing Manager will oversee the full marketing funnel, from demand generation to brand positioning, ensuring consistent pipeline growth and long-term brand equity. Responsibilities: Strategy & Leadership: - Develop and execute a holistic B2B marketing strategy that drives both growth and brand awareness. - Own the marketing funnel end-to-end—from demand generation to lead nurturing to brand positioning. - Partner closely with leadership and sales teams to align marketing strategies with revenue goals. - Build, manage, and mentor a high-performing marketing team (in-house or external resources as needed). Campaign Management: - Lead and optimize multi-channel campaigns across paid media, SEO, social media, email marketing, outbound, and partnerships. - Manage budgets and allocate spend effectively across channels to ensure maximum ROI. - Oversee creative direction and messaging to maintain brand consistency and impact. Execution & Optimization: - Plan, launch, and monitor campaigns that attract, engage, and convert qualified leads. - Experiment with innovative acquisition tactics and continuously improve performance through A/B testing. - Collaborate with content, design, and technical teams to ensure cohesive execution across touchpoints. Analytics & Reporting: - Track, analyze, and report on marketing performance metrics, including traffic, lead quality, CAC, and ROI. - Use data-driven insights to refine targeting, messaging, and channel strategies. - Present performance updates and actionable recommendations to leadership on a regular basis. What Makes You a Perfect Fit: - Strategic thinker who can connect business goals to marketing outcomes. - Hands-on executor comfortable working across channels and tools. - Creative storyteller with a passion for building brands that resonate. - Data-driven decision-maker who thrives on testing, learning, and optimizing. - Confident leader with exceptional communication and collaboration skills. Required Experience & Skills (Minimum): - Proven experience in B2B marketing leadership, ideally as Head of Marketing, Growth Lead, or Senior Marketing Manager. - Demonstrated success driving measurable growth through paid ads, outbound campaigns, and organic marketing. - Strong understanding of modern B2B marketing trends, tools, and strategies (LinkedIn, Meta, Google Ads, HubSpot, outreach and analytics platforms). - Ability to balance strategic planning with hands-on execution. - Analytical mindset with experience interpreting data and making data-backed decisions. - Excellent leadership, project management, and communication skills. Ideal Experience & Skills: - Experience leading digital marketing functions for B2B service-based or professional industries. - Strong background in account-based marketing (ABM) or performance-driven demand generation. - Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo. - Experience managing and mentoring cross-functional marketing teams. - Creative approach to storytelling, branding, and campaign design. What Does a Typical Day Look Like? A Digital Marketing Manager’s day is a mix of strategy, execution, and analysis. You will: - Review campaign performance dashboards and adjust strategies accordingly. - Collaborate with content, sales, and leadership teams to align goals. - Develop and schedule new campaigns across paid and organic channels. - Monitor lead flow and pipeline data to ensure consistent results. - Brainstorm and test new acquisition ideas to improve performance. - End the day reviewing reports, optimizing ad spend, and preparing briefs for upcoming initiatives. In short: you’ll be the driving force behind both growth and brand impact. Key Metrics for Success (KPIs): - Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). - Customer acquisition cost (CAC) and marketing ROI. - Website traffic and conversion rates. - Lead-to-opportunity conversion rate. - Brand visibility and engagement across channels. Interview Process: - Application Review – Assessment of experience and alignment with role requirements. - Initial Interview – Discussion of background, marketing expertise, and fit. - Technical Interview – Conversation with the marketing lead to assess technical and strategic skills. - Final Interview – Deep dive with the client’s leadership team to evaluate cultural and strategic fit. - Offer & Background Verification

Job Title: Digital Marketing Manager Position Type: Full-Time, Remote Working Hours: U.S. Eastern Time (EST) About the Role: Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across all channels. This role blends strategic vision with hands-on execution—ideal for a growth-minded marketer who thrives in fast-paced environments, understands the latest B2B marketing trends, and can drive measurable impact across paid, organic, outbound, and brand initiatives. The Digital Marketing Manager will oversee the full marketing funnel, from demand generation to brand positioning, ensuring consistent pipeline growth and long-term brand equity. Responsibilities: Strategy & Leadership: - Develop and execute a holistic B2B marketing strategy that drives both growth and brand awareness. - Own the marketing funnel end-to-end—from demand generation to lead nurturing to brand positioning. - Partner closely with leadership and sales teams to align marketing strategies with revenue goals. - Build, manage, and mentor a high-performing marketing team (in-house or external resources as needed). Campaign Management: - Lead and optimize multi-channel campaigns across paid media, SEO, social media, email marketing, outbound, and partnerships. - Manage budgets and allocate spend effectively across channels to ensure maximum ROI. - Oversee creative direction and messaging to maintain brand consistency and impact. Execution & Optimization: - Plan, launch, and monitor campaigns that attract, engage, and convert qualified leads. - Experiment with innovative acquisition tactics and continuously improve performance through A/B testing. - Collaborate with content, design, and technical teams to ensure cohesive execution across touchpoints. Analytics & Reporting: - Track, analyze, and report on marketing performance metrics, including traffic, lead quality, CAC, and ROI. - Use data-driven insights to refine targeting, messaging, and channel strategies. - Present performance updates and actionable recommendations to leadership on a regular basis. What Makes You a Perfect Fit: - Strategic thinker who can connect business goals to marketing outcomes. - Hands-on executor comfortable working across channels and tools. - Creative storyteller with a passion for building brands that resonate. - Data-driven decision-maker who thrives on testing, learning, and optimizing. - Confident leader with exceptional communication and collaboration skills. Required Experience & Skills (Minimum): - Proven experience in B2B marketing leadership, ideally as Head of Marketing, Growth Lead, or Senior Marketing Manager. - Demonstrated success driving measurable growth through paid ads, outbound campaigns, and organic marketing. - Strong understanding of modern B2B marketing trends, tools, and strategies (LinkedIn, Meta, Google Ads, HubSpot, outreach and analytics platforms). - Ability to balance strategic planning with hands-on execution. - Analytical mindset with experience interpreting data and making data-backed decisions. - Excellent leadership, project management, and communication skills. Ideal Experience & Skills: - Experience leading digital marketing functions for B2B service-based or professional industries. - Strong background in account-based marketing (ABM) or performance-driven demand generation. - Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo. - Experience managing and mentoring cross-functional marketing teams. - Creative approach to storytelling, branding, and campaign design. What Does a Typical Day Look Like? A Digital Marketing Manager’s day is a mix of strategy, execution, and analysis. You will: - Review campaign performance dashboards and adjust strategies accordingly. - Collaborate with content, sales, and leadership teams to align goals. - Develop and schedule new campaigns across paid and organic channels. - Monitor lead flow and pipeline data to ensure consistent results. - Brainstorm and test new acquisition ideas to improve performance. - End the day reviewing reports, optimizing ad spend, and preparing briefs for upcoming initiatives. In short: you’ll be the driving force behind both growth and brand impact. Key Metrics for Success (KPIs): - Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). - Customer acquisition cost (CAC) and marketing ROI. - Website traffic and conversion rates. - Lead-to-opportunity conversion rate. - Brand visibility and engagement across channels. Interview Process: - Application Review – Assessment of experience and alignment with role requirements. - Initial Interview – Discussion of background, marketing expertise, and fit. - Technical Interview – Conversation with the marketing lead to assess technical and strategic skills. - Final Interview – Deep dive with the client’s leadership team to evaluate cultural and strategic fit. - Offer & Background Verification

• Manage the e-commerce website • Execute digital marketing campaigns • Track performance across multiple channels • Build and send email campaigns using Klaviyo, Mailchimp, or similar • Manage lists, segments, and A/B testing • Set up automated flows (welcome, abandoned cart, post-purchase) • Use Google Analytics and Google Search Console to monitor website performance • Create and update product listings (titles, descriptions, pricing, variants) • Manage and support Google Shopping Ads and Google Ads campaigns • Plan, schedule, and publish content across social media platforms

• Manage and publish daily content across Facebook, Instagram, and other active platforms • Develop and maintain a monthly content calendar in coordination with the team lead • Write captions and short-form copy tailored to a professional dental audience (B2B and B2C) • Monitor comments, DMs, and community interactions — respond or escalate within 24 hours • Manage and moderate the company's Study Club Facebook Group, a community for dental professionals to share clinical cases • Set up, manage, and optimize paid campaigns on Meta Ads Manager: awareness, lead generation, and retargeting • Build audience segments using custom audiences, lookalikes, and interest-based targeting • Monitor daily ad spend and performance; make real-time adjustments to stay within budget and hit targets • Run A/B tests on creative, copy, and audience targeting; document and apply learnings • Produce monthly performance reports: CPL, CTR, ROAS, reach, and frequency with recommendations • Coordinate with the designer on ad creative briefs and required asset specs • Edit testimonial and product videos from raw footage (up to 3 hours of footage per project) • Add subtitles, lower thirds, motion graphics, and branded end cards per brand guidelines • Export platform-optimized versions for Facebook, Instagram Reels, and YouTube • Ensure consistent brand tone and visual style across all video outputs • Monitor website traffic via Google Analytics (GA4); flag notable changes in traffic sources or behavior • Track UTM parameters and campaign links to ensure accurate source attribution • Conduct basic keyword research to inform social content and web copy needs • Support landing page performance monitoring and surface optimization suggestions • Assist with scheduling and deploying email campaigns through Mailchimp • Maintain and update email lists — segmentation by region, specialty, and engagement status • Ensure list hygiene: process unsubscribes, bounces, and re-engagement flags regularly • Compile leads from paid and organic channels daily; organize by source, date, and quality • Send a structured morning lead report to the U.S. sales team by 9:00 AM EST each business day • Flag high-priority leads for immediate follow-up by the sales team • Maintain lead attribution tagging for monthly reporting and campaign ROI tracking • Maintain billing and vendor invoice tracking in Excel or Google Sheets — log payments, due dates, and approvals • Update campaign tracking spreadsheets: ad budgets, spend actuals, and performance summaries • Maintain shared digital asset folders and campaign documentation for team reference • Support platform account management: ad account settings, pixel setup, and audience updates