• Develop comprehensive content strategies aligned with business objectives, funnel stages, audience personas, and market trends. • Own, define and create the client’s brand voice, messaging, and positioning guide. • Utilize research and analytics to craft compelling narratives that resonate with client values and priorities. • Ensure content aligns with SEO best practices and contributes to lead generation and brand awareness. • Identify gaps in content and recommend new topics according to SEO research, site analytics, and competitor performance. • Produce high-quality, engaging content in various formats (ad copy, testimonials, articles, lead nurture copy, ABM copy, blog posts, social media posts, case studies, video scripts, white papers, etc.) that resonates with the target audience. • Create and manage social media and editorial calendars, ensuring timely publication and alignment with marketing initiatives. • Identify and implement effective distribution channels to maximize content reach and engagement. • Create customer lifecycle marketing collateral to drive marketing qualified leads via strategically integrated campaigns.

Role DescriptionWe're looking for a senior content designer to help define the future of communication in Dropbox. This role goes beyond UX writing: You'll shape how humans and AI interact across the product. You'll drive content strategy, UX writing, and language systems for core Dropbox experiences, including AI-powered features used by millions of people every day. Embedded within the Core Design team, you'll work closely with product designers, product managers, engineers, and researchers. You'll also help establish the foundations for content at scale: reusable frameworks, governance models, and systems that ensure quality across web, mobile, and desktop as Dropbox evolves. Responsibilities - Define how Dropbox communicates across human- and AI-generated experiences, setting the standard for clarity, tone, and trust - Design prompt frameworks, response patterns, and interaction models that power AI features - Build reusable language systems and content architecture that support high-quality content at scale - Establish content governance for AI-generated experiences to ensure consistency, accuracy, and privacy - Partner with product design to shape mental models, flows, and information architecture - Use data, research, and experimentation to continuously improve content performance and system outputs - Collaborate closely with designers, engineers, product managers, researchers, and product marketing managers - Raise the bar for content design by contributing to team-wide systems, critiques, and craft evolution Requirements - 7+ years of experience in content design or UX writing - Experience working on or adjacent to AI-powered, automated, or conversational interfaces (i.e., prompts, generated content, assistants) - Strong systems thinking: experience creating scalable frameworks like structured content, or design systems - Ability to translate complex technical concepts into clear, human-centered communication - Experience influencing product direction and collaborating deeply with design, product, and engineering partners - Demonstrated ability to prioritize high-impact work in ambiguous, fast-evolving spaces - A portfolio of work that shows both craft and systems thinking (please include this with your application) Preferred Qualifications - Experience defining or scaling language systems for large, complex products - Experience designing for AI interaction models (i.e., assistants or generative interfaces) - Experience with content automation, structured content, or programmatic content generation - Experience establishing governance models or quality frameworks for content at scale - Strong track record of driving measurable impact through content design CompensationUS Zone 1 This role is not available in Zone 1 US Zone 2 $143,800—$194,600 USD US Zone 3 $127,800—$173,000 USD

Role DescriptionWe're looking for a senior content designer to help define the future of communication in Dropbox. This role goes beyond UX writing: You'll shape how humans and AI interact across the product. You'll drive content strategy, UX writing, and language systems for core Dropbox experiences, including AI-powered features used by millions of people every day. Embedded within the Core Design team, you'll work closely with product designers, product managers, engineers, and researchers. You'll also help establish the foundations for content at scale: reusable frameworks, governance models, and systems that ensure quality across web, mobile, and desktop as Dropbox evolves. Responsibilities - Define how Dropbox communicates across human- and AI-generated experiences, setting the standard for clarity, tone, and trust - Design prompt frameworks, response patterns, and interaction models that power AI features - Build reusable language systems and content architecture that support high-quality content at scale - Establish content governance for AI-generated experiences to ensure consistency, accuracy, and privacy - Partner with product design to shape mental models, flows, and information architecture - Use data, research, and experimentation to continuously improve content performance and system outputs - Collaborate closely with designers, engineers, product managers, researchers, and product marketing managers - Raise the bar for content design by contributing to team-wide systems, critiques, and craft evolution Requirements - 7+ years of experience in content design or UX writing - Experience working on or adjacent to AI-powered, automated, or conversational interfaces (i.e., prompts, generated content, assistants) - Strong systems thinking: experience creating scalable frameworks like structured content, or design systems - Ability to translate complex technical concepts into clear, human-centered communication - Experience influencing product direction and collaborating deeply with design, product, and engineering partners - Demonstrated ability to prioritize high-impact work in ambiguous, fast-evolving spaces - A portfolio of work that shows both craft and systems thinking (please include this with your application) Preferred Qualifications - Experience defining or scaling language systems for large, complex products - Experience designing for AI interaction models (i.e., assistants or generative interfaces) - Experience with content automation, structured content, or programmatic content generation - Experience establishing governance models or quality frameworks for content at scale - Strong track record of driving measurable impact through content design Compensation Canada Pay Range $140,300—$189,700 CAD

• Own content offer creation for emerging lead-gen channels and personas, including the production of proven offer formats like guides, reports, templates, and more. • Determine how to leverage AI tools to accelerate offer creation output and develop interesting new content formats for our audiences, like turnkey GPTs, web apps, and interactive content. • Integrate AI tools like Claude and ChatGPT into our content creation process to take advantage of a comprehensive library of years of evergreen text and video/audio content to turn our existing libraries into compelling, net-new lead-gen content. • Partner with your team, AI and Web Experience teams, and our SEO and Creators teams to develop monthly and quarterly content calendars aimed at converting visitors into leads via the production of content offers. • Partner with creators, influencers, and other talent to produce unique, high-quality content. • Report on the performance of net-new content and content optimizations to inform future content development and help the team decide which high-impact opportunities to prioritize. • Work cross-functionally to support HubSpot’s media channels, like the YouTube, Blog, and Newsletter teams, with content offer creation for their channels.