Role DescriptionWe're looking for a senior content designer to help define the future of communication in Dropbox. This role goes beyond UX writing: You'll shape how humans and AI interact across the product. You'll drive content strategy, UX writing, and language systems for core Dropbox experiences, including AI-powered features used by millions of people every day. Embedded within the Core Design team, you'll work closely with product designers, product managers, engineers, and researchers. You'll also help establish the foundations for content at scale: reusable frameworks, governance models, and systems that ensure quality across web, mobile, and desktop as Dropbox evolves. Responsibilities - Define how Dropbox communicates across human- and AI-generated experiences, setting the standard for clarity, tone, and trust - Design prompt frameworks, response patterns, and interaction models that power AI features - Build reusable language systems and content architecture that support high-quality content at scale - Establish content governance for AI-generated experiences to ensure consistency, accuracy, and privacy - Partner with product design to shape mental models, flows, and information architecture - Use data, research, and experimentation to continuously improve content performance and system outputs - Collaborate closely with designers, engineers, product managers, researchers, and product marketing managers - Raise the bar for content design by contributing to team-wide systems, critiques, and craft evolution Requirements - 7+ years of experience in content design or UX writing - Experience working on or adjacent to AI-powered, automated, or conversational interfaces (i.e., prompts, generated content, assistants) - Strong systems thinking: experience creating scalable frameworks like structured content, or design systems - Ability to translate complex technical concepts into clear, human-centered communication - Experience influencing product direction and collaborating deeply with design, product, and engineering partners - Demonstrated ability to prioritize high-impact work in ambiguous, fast-evolving spaces - A portfolio of work that shows both craft and systems thinking (please include this with your application) Preferred Qualifications - Experience defining or scaling language systems for large, complex products - Experience designing for AI interaction models (i.e., assistants or generative interfaces) - Experience with content automation, structured content, or programmatic content generation - Experience establishing governance models or quality frameworks for content at scale - Strong track record of driving measurable impact through content design Compensation Canada Pay Range $140,300—$189,700 CAD

• Own content offer creation for emerging lead-gen channels and personas, including the production of proven offer formats like guides, reports, templates, and more. • Determine how to leverage AI tools to accelerate offer creation output and develop interesting new content formats for our audiences, like turnkey GPTs, web apps, and interactive content. • Integrate AI tools like Claude and ChatGPT into our content creation process to take advantage of a comprehensive library of years of evergreen text and video/audio content to turn our existing libraries into compelling, net-new lead-gen content. • Partner with your team, AI and Web Experience teams, and our SEO and Creators teams to develop monthly and quarterly content calendars aimed at converting visitors into leads via the production of content offers. • Partner with creators, influencers, and other talent to produce unique, high-quality content. • Report on the performance of net-new content and content optimizations to inform future content development and help the team decide which high-impact opportunities to prioritize. • Work cross-functionally to support HubSpot’s media channels, like the YouTube, Blog, and Newsletter teams, with content offer creation for their channels.

• You develop ideas for social media channels and blogs • You enter and maintain content in our content management system (WordPress) and optimize our websites • You support us with online research, including Google search results, search terms, Facebook pages, etc. • You write SEO-optimized editorial and advertising copy • You create and manage creative posts and campaigns for Instagram, LinkedIn & other platforms — always keeping them current • You take responsibility for analyzing and evaluating marketing metrics (impressions, clicks, followers, etc.) • You design attractive graphics and visuals that represent our brand perfectly

Role Description The Content Offers team is at the heart of HubSpot’s lead generation strategy, orchestrating premium content across HubSpot Media's diverse portfolio of editorial products. We're seeking a dynamic, forward-thinking Content Marketer to join our evolving offers program. This role will be responsible for not only helping to inform the strategy but also executing against it through the production of new content. - Own content offer creation for emerging lead-gen channels and personas, including the production of proven offer formats like guides, reports, templates, and more. - Determine how to leverage AI tools to accelerate offer creation output and develop interesting new content formats for our audiences, like turnkey GPTs, web apps, and interactive content. - Integrate AI tools like Claude and ChatGPT into our content creation process to utilize a comprehensive library of evergreen text and video/audio content. - Partner with your team, AI and Web Experience teams, and our SEO and Creators teams to develop monthly and quarterly content calendars aimed at converting visitors into leads. - Collaborate with creators, influencers, and other talent to produce unique, high-quality content. - Report on the performance of net-new content and content optimizations to inform future content development. - Work cross-functionally to support HubSpot’s media channels, like the YouTube, Blog, and Newsletter teams, with content offer creation. Qualifications - Self-starter with a proven track record of thriving in fast-paced, experimental environments. - Hands-on experience with AI products such as Claude and ChatGPT for generating new content and developing GPTs. - Strong background in traditional content creation, including written editorials and directing the design of assets. - Skilled in employing optimization methods to enhance content performance and effectiveness. - Strong editorial sensibility, balancing AI-enabled insights with human creativity and judgment. - Excels at working with data from various sources to inform problem-solving and creative execution. - Driven by helping their team meet and exceed aggressive conversion targets and individual career goals. - Passionate about creating purposeful and valuable content that helps business professionals grow better. - Leads with empathy, serves as an ally for underrepresented communities, and creates psychological safety. - Stays current with developments in AI and content marketing, balancing innovation with tried-and-true practices. Benefits - Annual Cash Compensation Range: $70,000 — $105,000 USD. - Base salary, on-target commission for eligible roles, and annual bonus targets under HubSpot’s bonus plan. - Participation in HubSpot’s equity plan to receive restricted stock units (RSUs) for eligible roles. - Some roles may also be eligible for overtime pay.