• Develop and execute independent lead generation strategies, utilizing research techniques to identify high-value prospects; maintaining strong collaboration with the Marketing team to leverage targeted campaigns and optimize lead flow • Responsible for lead generation and qualification for all platforms – Chromium, Visium, and Xenium. • Track, report on, and participate in cross-functional initiatives aimed at driving revenue growth • Foster strong working relationships and execute clear process flows for handoffs with cross-functional departments (e.g., Marketing, Product Management) to develop and execute territory-specific sales plans • Support the broader Commercial organization to improve the sales cycle time. • Responsible for updating the CRM system to reflect accurate opportunities and pipeline.

Role Description The Account Services Representative (ASR) plays a crucial role in driving new business by generating qualified opportunities and targeting key accounts through diverse strategies. The ASR works in partnership with Account Managers in high-performing territories, supporting transactional sales, and engaging in call lists and new account discovery. This position leverages internal technology for account research, engages customers over the phone to facilitate product orders, and diligently follows up on leads generated from marketing campaigns. Key Responsibilities - Identifies new prospects and engages with existing customers to explore sales opportunities and fulfill customer needs. - Conducts a high volume of outbound telephone dials on a daily basis. - Collaborates closely with Account Managers in high-performing territories to support transactional sales efforts with weekly meetings to discuss strategy and outcomes. - Works on call lists and hot leads and engages in new account discovery initiatives to expand the customer base. - Stays informed about product features, compatibility, pricing, supporting materials, and available discounts/promotions. - Responds promptly to requests for information and qualifies leads generated from inbound inquiries. - Addresses customer inquiries via phone and email regarding product features, pricing, purchasing processes, and more. - Maintains post-sale contact with clients to facilitate a positive and productive long-term relationship. - Establishes strong customer relationships including problem resolution with customers about any account problems, concerns, needs, and more and communicates those issues with the company. - Maintains accurate and timely records within the company’s CRM system. - Attends and participates in regular sales meetings and training sessions. - Maintains house accounts as needed. Qualifications - Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. - Proven experience (1+ years) in sales, inside sales, or customer service. - Proficiency in Microsoft 365 applications, particularly Outlook, Word, and Excel. - Strong familiarity with Customer Relationship Management (CRM) systems, such as NetSuite or similar. - Ability to manage a high volume of customer interactions with professionalism and accuracy. - Experience supporting sales teams in a fast-paced environment. - Knowledge of B2B sales processes and strategies. - Demonstrated success meeting or exceeding sales or service goals. Work Location Realityworks is located in Eau Claire, WI. This is a fully remote position working from a home office within the State of Wisconsin. Travel Requirements Travel required to Realityworks headquarters in Eau Claire, WI, one to two times per year for sales training. Benefits - Employee Stock Ownership Plan (ESOP): 100% company-funded and designed to grow in value as we succeed together. - Health, Dental, and Life Insurance: Comprehensive coverage to support your well-being. - 401(k) Retirement Plan: With company match up to 6%. - Generous Paid Time Off: Over 20 days annually, plus 10 paid holidays. - Wellness Incentives: Gym reimbursement and healthy living rewards. - Family-Friendly Benefits: Paid maternity, paternity, and adoption leave. - Flexible Spending Accounts: Including dependent care coverage. - Disability Coverage: Long-term and short-term. - Education Support: Tuition assistance for continued learning. - Community Engagement: Paid volunteer time and donation matching.

Job Title: Business Applications Developer Position Type: Full-Time, Remote Working Hours: EST-aligned business hours About the Role: We are seeking a highly skilled Business Applications Developer to design, build, and maintain automated solutions and business intelligence systems that drive operational efficiency. This role focuses on developing integrations, workflows, dashboards, and internal applications using the Microsoft 365 and Power Platform ecosystem. You will work closely with technical and business stakeholders to translate operational needs into scalable, secure, and high-impact solutions. Responsibilities Business Applications & Automation - Design and develop Power BI dashboards, reports, and data models that deliver actionable insights across business functions. - Build complex Power Automate workflows, Power Apps, and Copilot Studio agents to automate core operational processes. - Implement Dataverse-based solutions and analytics systems to transform raw data into business value. - Automate end-to-end workflows across operations, HR, and internal business systems. Integrations & Platform Development - Develop Azure-based integrations using Functions, APIs, webhooks, and custom connectors. - Build and maintain Microsoft Teams applications, including notification bots, adaptive cards, and workflow integrations. - Integrate internal systems with third-party tools and services using REST APIs. Collaboration & Documentation - Work closely with stakeholders to gather requirements and translate them into technical solutions. - Document workflows, data models, and application logic for maintainability and scalability. - Provide ongoing improvements and optimizations based on system usage and feedback. Security & Reliability - Ensure applications follow security best practices and data governance standards. - Implement error handling, monitoring, and performance optimization across solutions. What Makes You a Perfect Fit - Strong problem-solving mindset with the ability to design scalable business solutions. - Comfortable working across automation, analytics, and application development. - Able to communicate technical concepts clearly to non-technical stakeholders. - Self-driven and capable of managing multiple priorities in a remote environment. Required Experience & Skills (Minimum) - 2–4 years of development experience with Microsoft technologies. - Strong proficiency in Power BI, including DAX, data modeling, and visualization best practices. - Advanced experience with Power Automate, including complex flows and custom connectors. - Hands-on experience with Azure services and Azure Functions. - Solid skills in JavaScript and TypeScript. - Strong understanding of REST APIs, webhooks, and system integrations. Ideal Experience & Skills - Experience with advanced Power BI features such as row-level security, incremental refresh, and embedded analytics. - Familiarity with Power Apps (canvas and model-driven). - Experience developing Microsoft Teams apps (bots, messaging extensions, adaptive cards). - Knowledge of Copilot Studio and AI-powered agents. - Exposure to Azure DevOps or CI/CD practices. - Working knowledge of SQL and data warehousing concepts. What Does a Typical Day Look Like? A Business Applications Developer’s day centers on building automation, improving data visibility, and enhancing internal systems. You will: - Review requirements and prioritize development tasks. - Build or enhance Power BI dashboards and automated workflows. - Develop integrations and troubleshoot system issues. - Collaborate with stakeholders to refine solutions. - Test, document, and deploy updates to production systems. - Continuously optimize performance, security, and usability. In essence: you enable smarter decision-making and operational efficiency through automation, analytics, and scalable business applications. Key Metrics for Success (KPIs) - Successful delivery of automation and analytics projects. - Reduction in manual processes and operational bottlenecks. - Reliability and performance of business applications. - Stakeholder satisfaction and adoption of developed solutions. - Quality of documentation and maintainability of systems. Interview Process - Initial Phone Screen - Technical Interview with Recruiter - Technical Assessment / Case Discussion - Final Interview - Offer & Background Verification

Job Title: Sales Development Representative (SDR) Position Type: Full-Time, Remote Working Hours: U.S. client business hours (aligned with prospect time zones and outreach cadences) About the Role: Our client is seeking an SDR / Outbound Outreach Specialist to build a pipeline by identifying, prospecting, and qualifying potential customers. This role is focused on outbound activities — researching accounts, personalizing outreach, engaging prospects through multiple channels, and booking qualified meetings for account executives. An SDR is often the first human interaction a prospect has with a company, making the role critical to both revenue growth and brand perception. Responsibilities: Prospecting & Research: - Use LinkedIn Sales Navigator, ZoomInfo, Apollo, Crunchbase, or similar tools to build lead lists. - Research accounts and contacts to identify decision-makers and tailor outreach by industry, persona, and use case. Outbound Outreach: - Execute 60–100 daily touchpoints across email, phone, LinkedIn, and video messages. - Write and personalize outbound emails using tools like Outreach.io, SalesLoft, HubSpot Sequences, or Apollo. - Conduct 30–40 cold calls per day with clear scripts and objection-handling frameworks. Campaign Management: - Build and test multi-step cadences (5–10 touchpoints over 10–15 days). - A/B test subject lines, CTAs, and call scripts for effectiveness. - Track and optimize reply rates, conversion rates, and booked meetings. CRM & Data Management: - Log all activities in Salesforce, HubSpot, or Zoho. - Update lead and account records with accurate notes, stages, and outcomes. - Maintain pipeline hygiene by closing out stale leads and refreshing lists. Collaboration: - Work with Account Executives to hand off qualified opportunities. - Align with marketing on lead quality, messaging, and campaign feedback. - Share insights from conversations to inform product and market strategy. What Makes You a Perfect Fit: - Resilient and motivated by goals and KPIs. - Strong communicator — persuasive, concise, and professional across phone, email, and LinkedIn. - Curious researcher who tailors outreach based on industry and persona. - Process-driven yet adaptable — able to test, learn, and iterate quickly. Required Experience & Skills (Minimum): - 1–2 years in SDR, BDR, or outbound lead generation roles. - Proficiency with at least one sales engagement platform (Outreach.io, SalesLoft, HubSpot, Apollo). - Experience making cold calls and managing outbound campaigns. - Familiarity with CRM systems (Salesforce, HubSpot, Zoho). Ideal Experience & Skills: - 2–4 years outbound SDR experience with consistent quota attainment. - Knowledge of B2B SaaS, marketing services, or professional services sales cycles. - Familiarity with sales methodologies (SPIN, MEDDIC, Challenger, Sandler). - Experience generating pipeline for enterprise or mid-market accounts. What Does a Typical Day Look Like? An SDR’s day revolves around building pipeline through consistent, targeted outbound outreach. You will: - Research and build lead lists in the morning, ensuring you have accurate contacts and context for outreach. - Launch multi-channel campaigns — sending emails, making cold calls, and connecting on LinkedIn. - Personalize messaging based on prospect industry, pain points, and persona. - Track metrics and refine outreach by monitoring open rates, reply rates, and booked meetings. - Update CRM records to keep data clean and opportunities moving through the funnel. - Collaborate with sales and marketing to ensure prospects are properly qualified and handoffs are smooth. In essence: you are the engine that fills the pipeline, ensuring sales teams always have qualified opportunities to pursue. Key Metrics for Success (KPIs): - 60–100 outbound touchpoints daily (email, phone, LinkedIn). - 15–20 meaningful conversations per week. - 8–12 qualified meetings booked per month (or target set by client). - CRM hygiene: 100% of activities logged accurately. - Consistent improvement in conversion metrics (open/reply rates, SQL conversion). Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Practical Task (e.g., draft a 3-step outbound email sequence for a sample persona) - Client Interview - Offer & Background Verification