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Social Media Insights Analyst – Health & Pharma
Location
Canada
Posted
57 days ago
Salary
$63K - $78K / year
Seniority
Senior
Job Description
Social Media Insights Analyst – Health & Pharma
dentsu Austria
• Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing and in the regulated space (Health/Pharma and Banking) • Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols. • Develop comprehensive workbooks and other documentation to support your data analysis efforts. • Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for the client beyond basic reporting. • Craft compelling reports and presentations that effectively communicate your insights to the client. • Participate in quality control initiatives, data management best practices, and workflow optimization efforts. • Contribute to brainstorming and other initiatives designed to elevate the quality of ICUC Insights & Analytics. • Provide support for revenue and growth initiatives through ad-hoc requests that bolster the Insights department’s position and contribute to achieving strategic business goals.
Job Requirements
- Minimum 4 years of experience in social media analytics, with a demonstrably strong track record of utilizing social listening tools to generate valuable insights.
- Prior experience with quality assurance will be considered an asset.
- Advanced proficiency in industry-standard social media analytics and listening tools such as Brandwatch, Talkwalker, Sprinklr, and Khoros.
- Ability to effectively communicate complex social media data insights to both technical and non-technical audiences.
- A strong desire to contribute to a high-performing team environment, fostering open communication and collaboration to achieve shared goals.
- Experience applying industry best practices to ensure data accuracy, analysis effectiveness, and report quality.
- The ability to manage multiple tasks efficiently, ensuring adherence to established quality standards.
- Proven ability to analyze complex data sets, identify trends and patterns, and translate insights into actionable recommendations.
- The ability to create clear, compelling, and visually appealing presentations and reports that effectively communicate data insights.
- Experience with graphic design is a plus.
- Solid understanding of computer applications, spreadsheet software, and Microsoft Office Suite.
- The ability to actively listen to client needs and project requirements to ensure alignment and deliver high-quality results.
Benefits
- A range of medical, dental, RRSP, paid time off, and/or other benefits are available to all permanent employees.
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