• Plan, launch, and optimize B2B demand generation campaigns targeting retail and consumer goods decision makers. • Execute digital campaigns across Google Ads, LinkedIn Ads, email marketing, webinars, and content promotion • Build campaign workflows, forms, and landing pages inside HubSpot • Manage campaign setup end-to-end including segmentation, targeting, messaging alignment, and performance tracking • Support promotion of thought leadership, research reports, webinars, and industry events • Move quickly from campaign concept to execution while maintaining strong data hygiene and tracking • Develop a strong understanding of DemandTec’s buyers, market segments, and ideal customer profile. • Build and maintain targeted prospect lists using Apollo and CRM data • Research companies and decision makers across retail and CPG organizations • Align campaign targeting to priority industries, account tiers, and buying personas • Translate ICP insights into actionable campaign lists and segmentation strategies • Continuously refine audience targeting based on campaign engagement and pipeline outcomes • Operate within DemandTec’s marketing technology stack to ensure campaigns are executed efficiently and data is captured accurately. • Manage campaign infrastructure and workflows in HubSpot • Build targeted lists and enrichment workflows using Apollo • Maintain campaign tagging, attribution, and lead lifecycle management • Ensure clean data flow between marketing automation and CRM systems • Support lead routing, scoring, and nurture workflows • Own ongoing optimization of website and campaign landing pages to support evolving messaging, active campaigns, and ICP-specific conversion paths. • Own campaign tracking and performance analysis across demand generation initiatives. • Monitor campaign performance across channels including email, paid media, and events • Analyze engagement, conversion rates, and MQL generation • Identify optimization opportunities across targeting, messaging, and offers • Run ongoing campaign experiments and A/B tests • Focus optimization efforts on lead quality, pipeline contribution, and conversion, not vanity metrics • Continuously improve campaign conversion paths by optimizing forms, landing page flows, and calls-to-action to increase lead quality and conversion to pipeline. • Work closely with marketing, sales, and product teams to support effective go-to-market execution. • Partner with Marketing leadership on campaign strategy and execution priorities • Collaborate with product marketing and content teams to align messaging and assets • Coordinate with sales team to support lead follow-up and targeting alignment • Share campaign insights that inform messaging, segmentation, and future programs • Help build a scalable and efficient demand generation motion for DemandTec. • Identify opportunities to improve campaign workflows, targeting, and execution processes • Contribute to internal best practices for campaign development and marketing automation • Support the ongoing development of DemandTec’s marketing infrastructure and campaign playbooks • Continuously look for ways to increase campaign speed, efficiency, and pipeline impact