Role Description Are you a dynamic digital marketer with a passion for email, fluent in both English and Spanish, and ready to grow your career? If you thrive in a fast-paced environment, love diving into data, and are looking for a role where you can own your projects from start to finish, we want to talk to you! Join our global team at arrivia and help us use the power of travel to make brands better. As our Email Marketing Specialist in Mexico, you will be a key player in developing, executing, and maintaining our digital marketing campaigns across multiple brands and markets. You'll use your expertise to create compelling content and optimize performance. - Email Campaign Ownership: Strategize, build, test, and monitor a variety of email marketing initiatives, including complex nurture and automated digital campaigns using tools like Marketo or other marketing automation platforms. - Content Creation: Utilize your fluency in both English and Spanish to create high-quality, bi-cultural content for emails and other digital touchpoints. - Digital Strategy: Develop and oversee various digital strategies, including email segmentation, optimization, testing, and other digital marketing efforts like social media community management and retargeting. - Data Analysis & Reporting: Own the analysis of campaign effectiveness. You'll track, report, and analyze campaign performance to identify opportunities and provide data-driven feedback to leadership. - Project Management: Take full ownership of the digital marketing portfolio from ideation and development to final implementation and execution. - Collaboration: Work closely with Sales and Operations teams to ensure marketing initiatives align with company objectives and help meet performance targets. Qualifications - Bilingual Fluency: Required – Complete fluency in both Spanish and English for professional communication and content creation in both languages. - Experience: 1+ years of dedicated Email Marketing experience and 1+ years of broader Digital Marketing experience. - Automation Tools: Experience with Marketo or other major marketing automation software is highly preferred. - Growth Mindset: You're someone who is naturally curious, eager to learn new things, and is actively looking for opportunities to grow and expand their skills. - Autonomy: A strong sense of independence and the ability to manage a varied and busy workload effectively without constant supervision. - Analytical Skills: Strong analytical capabilities and a data-driven approach to marketing optimization. - Communication: Excellent written and verbal communication skills, with an ability to build strong, collaborative relationships. Benefits - Competitive Salary - Major Medical Insurance - Work-from-Home Flexibility - Food Vouchers - Amazing Travel Perks and Exclusive Discounts!

Email Marketing Coordinator The Email Marketing Coordinator will play a key role on the team by creating email marketing blasts in HubSpot. This role will focus primarily on property marketing, including eblasts for commercial real estate listings and closed deals. The ideal candidate is highly organized, with exceptional attention to detail, particularly when it comes to proofreading and email formatting. This role requires a strong ability to troubleshoot formatting issues, ensure brand consistency, and maintain a high standard of quality across all email communications. PRIMARY RESPONSIBILITIES - Build and execute email marketing eblasts in HubSpot, focusing on property listings, closed deals, and other commercial real estate marketing initiatives - Ensure all emails are formatted correctly, proofread thoroughly, and meet brand standards before deployment - Troubleshoot and resolve formatting or technical issues within HubSpot to ensure seamless email delivery - Ensure deadlines are met for all eblasts, according to the email marketing calendar - Organize and manage email marketing requests, ensuring all assets and approvals are gathered, and campaigns are delivered on time - Maintain and update the email marketing calendar daily to ensure alignment with broader marketing initiatives - Draft email content, including subject lines, body copy, and calls-to-action, under the guidance of the Content Writer - Work closely with the Content Writer to execute campaigns and support broader email marketing strategies - Coordinate with internal teams, including the Transaction Management Team, to ensure accurate and up-to-date email distribution lists - Assist in testing and quality assurance for email campaigns to ensure accuracy and functionality - Assist in tracking email performance metrics (e.g., open rates, click-through rates, and conversions) to inform future strategies - Provide recommendations for improving email engagement and effectiveness based on performance insights EDUCATION & EXPERIENCE - Bachelor’s or post-graduate degree in marketing or a related discipline preferred - 4–7+ years of professional experience in marketing QUALIFICATIONS & SKILLS (REQUIRED / PREFERRED) - Exceptional writing, editing, and proofreading skills - Ability to produce both transactional, deal-focused copy and narrative thought leadership content - Strong understanding of commercial real estate or closely related professional services - High attention to detail and commitment to accuracy - Strong project management skills with the ability to manage multiple deadlines - Comfort working cross-functionally with advisors, executives, legal, and marketing teams - Experience writing for investment sales, capital markets, or debt placement teams - Familiarity with commercial real estate terminology (cap rates, IRR, DSCR, NOI, underwriting) - Experience supporting broker-led or advisor-driven organizations - Experience collaborating with designers on property marketing materials - Working knowledge of CRM or marketing platforms such as HubSpot or Salesforce TOOLS & SOFTWARES USED - HubSpot, Salesforce, SharePoint

• Spearhead strategic planning and execution of all corporate email marketing campaigns • Transform Macmillan’s email program into a performance-driven D2C model • Oversee lifecycle and triggered email programs • Define and lead A/B testing initiatives • Develop and maintain a centralized content calendar to coordinate newsletters and campaigns • Audit and optimize current newsletter and lifecycle strategies • Collaborate cross-functionally with other teams within CIMA • Leverage AI and automation tools to enhance content generation • Deliver clear, actionable reporting that communicates audience behavior and campaign insights

• Research, write, and edit engaging blog posts aligned with brand voice and SEO best practices. • Develop topic ideas and content calendars based on audience insights and industry trends. • Create and manage newsletters, drip campaigns, and promotional emails using Zoho Campaigns or similar tools. • Use AI tools (e.g., ChatGPT, Jasper, SurferSEO, or Writesonic) to enhance blog writing, keyword optimization, and campaign copy.