• Understand clients’ organic growth and marketing objectives to support SEO strategy execution lead by SEO Lead/Manager - as it relates to their products, industry and larger business goals. • Conduct keyword research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources. • This includes utilizing techniques around query-fan out methods, Generative AI and evolving search behaviors. • Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google (Gemini), OpenAI, Anthropic, Perplexity, etc. • Collaborate with team members on strategy development and execution roadmap planning - including cross-disciplinary teams. • Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs. • Perform technical performance assessments to identify optimization opportunities - such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences. • Provide detailed page-level recommendations and strategic briefs, supporting content optimization and creation. • Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities. • Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues. • Eagerness and proven methods to test/learn new approaches reflected within the change search landscape, such as advanced LLMs, GenAI and evolving platforms. • Review paid search campaign and keyword performance as an input to SEO analysis and insight creation; work with paid search team for integrated search approach. • Audit brands external digital footprint to improve overall brand presentation. • Update reports and dashboards for SEO performance in primarily in Google Looker Data Studio and Excel using data from Google Analytics, Adobe Analytics, Google Search Console and third-party tools (i.e. Semrush, AWR, Lumar, Sitebulb). • Identify new and emerging opportunities in search, best practices, and industry updates. • Develop insights and actions based on qualitative and quantitative data analysis.

• Own Ongoing SEO Content Strategy Across Multiple Clients • Manage month-to-month blog strategy for a portfolio of B2B and B2C clients • Develop recurring content calendars that balance SEO priorities, business goals, and publishing capacity • Continuously identify and prioritize new blog topics based on keyword research, performance data, and competitive landscape • Maintain strategic direction and momentum across all client accounts month over month • Conduct ongoing topic ideation to ensure clients always have a strategic pipeline of blog content • Translate keyword research, search intent, and competitive insights into clear monthly publishing plans • Ensure topics are net-new, strategically sound, and aligned with client goals and funnel stages • Balance quick-win opportunities with long-term strategic initiatives • Create high-quality SEO content briefs for every blog post across your client portfolio • Develop briefs that connect search intent, messaging, brand voice, UX, and conversion considerations • Review and approve briefs produced by contractors or teammates to ensure consistency and quality • Serve as the final strategic checkpoint before content moves into production • Act as the client-facing strategic lead for ongoing blog programs in partnership with account managers • Present monthly content strategies and explain topic prioritization decisions • Help clients understand how ongoing blog content connects to broader SEO and business goals • Build trust through consistent delivery and clear strategic communication • Work closely with SEO specialists, writers, editors, and account managers to ensure seamless execution • Ensure alignment between blog strategy, technical SEO efforts, and broader marketing initiatives • Support technical SEO needs related to blog content when needed (internal linking, on-page optimization, etc.) • Use GA, GSC, and SEMrush data to evaluate blog performance and inform future strategy • Identify patterns in what's working (and what's not) to continuously improve topic selection • Translate performance insights into strategic adjustments for upcoming months • Support content audits and optimization recommendations based on performance data • Stay current on SEO trends, AI-generated content implications, and evolving search behavior • Contribute ideas to improve workflows, systems, and scalability across the delivery team

• Розробляти та реалізовувати лінкбілдинг-стратегію у співпраці з Product SEO-фахівцями • Здійснювати пошук, глибокий аналіз і відбір майданчиків для розміщення посилань (перевірка на спам, санкції, якість трафіку) • омунікувати з вебмайстрами та організовувати розміщення посилань (Outreach, Guest Posting, PR) • Регулярно моніторити профіль посилань, контролювати індексацію та витрати бюджету • Проводити аналіз конкурентів: знаходити їхні джерела посилань і адаптувати найкращі практики • Формувати технічні завдання для копірайтерів або самостійно готувати анкор-листи та тексти з використанням AI

• Take the lead in managing our SEO department and provide direction on strategy. • Conduct keyword research, including discovery, expansion, and optimization. • Implement SEO best practices with content and web development teams. • Build and secure high-quality backlinks and relationships with other websites. • Implement white hat Local SEO strategies to improve Google search performance. • Perform directory submissions and manage local citations.