• Brand owner and responsible for the visual aspect of branding, ensuring visual coherence across all pieces • Responsible for internal and external materials, supporting the HR team with internal employer-branding (internal marketing) materials • Align branding with the product team and the website visual design • Create assets for external promotion • Documents, presentations, email marketing layouts, landing pages, social media assets, motion graphics, short-form video editing, paid-media ads, banners, and campaign KVs (key visuals) • Creation of key visuals and development/rollout of asset variations • Development of materials for organic and paid media • Production of motion videos and basic video editing • Creation of corporate materials such as commercial, internal and external presentations; infographics, eBooks and other rich content; layouts for email marketing, landing pages, website and blog pages; and images for blog.

• Create high-quality 3D human head models with accurate likeness using reference images or scan data. • Sculpt detailed facial forms based on strong understanding of human anatomy, bone landmarks, and skin surface structure. • Use Texture XYZ maps and high-end texturing workflows to produce realistic skin textures. • Work with scan heads, photogrammetry data, and refine them into clean production-ready meshes. • Bake clean, production-quality maps (Normal, AO, Curvature, Cavity, etc.) for real-time engines. • Perform hair cards placement for realistic head grooming, ensuring proper flow, breakup, and density. • Collaborate with modelling, rigging, texturing, grooming, and animation teams to ensure smooth integration of assets. • Optimize assets for real-time engines (Unreal Engine, Unity) without losing quality. • Maintain high artistic standards and meet production deadlines.

• Design and animate motion systems for various surfaces: interaction motion, component behaviors, transitions, and “moments of delight.” • Create expressive 2D animations (and occasional 3D/hybrid work as needed) for product storytelling, launches, and in-product education. • Partner daily with Product Designers and Engineers to prototype, refine, and ship motion that matches design intent and performs well in production. • Collaborate with broader XFN partners (creative direction, brand, illustration, content design, research, marketing/communications) to align motion with product goals and narrative. • Translate ambiguous asks into clear motion concepts, explore options quickly, and iterate with feedback. • Contribute to motion guidelines, documentation, and reusable assets so work scales across teams and stays consistent. • Present work with strong rationale—tying motion decisions to user outcomes (comprehension, confidence, reduced friction).

• Create and design engaging motion graphics content for various platforms • Create videos and animated banners, text, logo, character, or other kinds of animations • Collaborate closely with the creative team • Encode videos for any required format and uploading to media sources • Research and analyze best design techniques and solutions • Participate in brainstorming sessions and contribute creative ideas • Manage multiple projects and ensure completion according to timeframe