• Write direct response copy across a variety of digital channels. • Help create content strategies across different industries and clients. • Interact with media buyers and the analytics team to monitor performance results on a/b tests and refine both copy and processes accordingly. • Work closely with project team to brainstorm ideas, create unique concepts, and develop messaging for new campaigns and other requested materials • Exceptional writing skills that demonstrate the ability to create campaign content that attracts the ideal client profile. • Follow industry best practices and supplied client briefs and style guides.

• Craft compelling copy across multiple channels and formats, from digital campaigns and website content to email marketing and social media. • Work closely with in-house marketing channel owners and external agencies to create content that engages audiences and drives results.

• Develop best-in-class scripts, captions, copy, and messaging systems for social, video, brand, and UGC-driven campaigns, primarily through automated pipelines, with traditional editing, and copywriting processes as needed. • Build AI-powered content systems (prompt libraries, templates, workflows) that can generate 1000+ lines of copy with brand fidelity, consistency, and accuracy. • Build automated copy workflows using LLMs and third-party tools to streamline briefs, ideation, copy versions, and QC. • Write and refine prompts for ChatGPT, Claude, and other LLMs to ensure accurate, on-brand, high-quality output across formats. • Oversee automation-supported day-to-day content production, ensuring fidelity to brand guidelines and campaign objectives. • Participate in meetings with clients and internal teams, educating clients about automation processes. • Create and maintain libraries of reusable copy modules, taglines, CTAs, voice guidelines, and system instructions. • QC automated outputs with editing, fact-checking, and ensuring AI-generated content meets Blink, brand, and ethical standards. • Stay up-to-date with the latest AI models, automation tools, emerging digital storytelling formats, and ethical standards. • Pitch multiple conceptual and system-driven approaches for client work, identifying ways automation can scale value and deliverables. • Participate in enhancing Blink’s automated copy voice, templates, and best practices. • Work closely with Creative and Production leadership, designers, editors, and producers to align copy automation with visual and technical requirements. • Partner with creative directors, strategists, and production teams to ensure automation complements briefs and maintains quality. • Contribute to brainstorms, pitches, and treatment development with automation-forward ideas. • Support post-production workflows by providing structured scripts, templates, and versioning frameworks that automate repetitive editorial tasks.

• Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing • Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging • Run experiments, measure performance, optimize messaging, and double down on what works • Maintain ownership of all growth initiatives end-to-end—strategy → execution → iteration • Develop and manage acquisition, activation, and retention strategies • Own messaging frameworks, value propositions, funnel structure, and positioning • Coordinate directly with product, design, and leadership to ensure alignment • Write all marketing and product copy: Ads, Email sequences, Landing pages, Social content, In-app / product messaging, Blog and SEO content • Craft clear, compelling SaaS messaging rooted in persuasion psychology • Continuously refine copy based on metrics, behavior patterns, and testing insights • Implement full-funnel campaigns across multiple channels • Launch and optimize paid ads, nurture sequences, landing pages, and content assets • Conduct A/B tests, analyze data, and iterate rapidly • Own SEO/SEM copywriting end to end