• Lead SEO strategy for a portfolio of clients across local, technical, on-site, and off-site SEO • Own client communication through monthly updates, calls, and Loom videos • Review and finalize SEO reports prepared by analysts and present to clients with clear insights and recommendations • Build and manage SEO content development and optimization calendars aligned to client goals and performance data • Coordinate with internal teams to ensure timely, aligned execution • Analyze data using tools like Google Analytics 4, Google Search Console, Google Trends, SEMrush and Moz. • Demonstrate effective use of AI tools like ChatGPT to elevate work quality, refine messaging, and enhance productivity

• Produce High-Quality SEO Content ✍️: Write fast, clear, and accurate long-form and short-form content including blogs, guides, landing pages, and product descriptions • Edit with Precision 🔍: Refine tone, clarity, structure, and correctness while integrating SEO best practices • Perform Keyword Research 🔑: Use tools such as Google Search Console, SEMrush, and keyword platforms to guide content topics • Develop SEO-Optimized Outlines 🗂️: Build strong outlines and structures using research insights and AI-assisted tools for ideation and formatting • Collaborate Cross-Functionally 🤝: Work with project managers, designers, and leadership to plan and prioritize deliverables • Monitor Content Performance 📈: Track keyword rankings and update content to improve organic visibility • Maintain Brand Consistency 🎨: Ensure tone, messaging, and voice remain consistent across all content pieces • Support Workflow Management ⚙️: Coordinate assignments and maintain clean, organized content pipelines

• SEO Content Strategy 🧭: Create content strategies rooted in search intent, keyword opportunities, and competitive insights • Content Brief Creation ✍️: Produce detailed, SEO-optimized content briefs for writers • Editorial Calendar Ownership 🗓️: Plan, schedule, and manage content production timelines • Content QA & Review 🔍: Ensure blogs and landing pages meet SEO standards before publishing • On-Page Optimization 📈: Execute updates to metadata, headers, content flow, linking, and page structure • Keyword & Topic Research 🔑: Continuously identify high-value topics that support organic growth • Performance Monitoring 📊: Track rankings, measure content performance, and optimize underperforming assets • Cross-Team Collaboration 🤝: Work with writers, designers, and developers to ensure content aligns with brand and UX • Playbook Development 📘: Maintain guidelines, templates, and SEO content SOPs

• Own Product Strategy: Lead the end to end vision and roadmap, partnering with data, design, engineering and marketing to drive growth across organic funnels. • Accelerate Growth: Launch and optimize experiences that improve customer outcomes and scale the business. • Leverage Market Insights: Conduct thorough market analysis and user research to identify opportunities, inform strategy and guide product decisions. • Champion Consumer-Centric Innovation: Deeply understand consumer behaviors and needs to deliver personalized high-impact product experiences. • Drive Execution: Partner cross functionally to deliver new features and product enhancements on time and with measurable impact. • Optimize Performance: Use data, A/B testing and experimentation to improve engagement, conversion and retention. • Advocate for the Customer: Keep user needs and outcomes at the heart of every decision. • Mentor and Collaborate: Support junior PMs, fostering growth, inclusion and shared success.