• Write strong, native platform copy (short-form hooks, captions, CTAs, story text, comment prompts). • Build and manage a weekly social plan that balances brand, education (“how to”), community, and conversion. • Schedule and publish content consistently, aligned to a test plan (not a content dump). • Develop testing frameworks for hooks, formats, posting cadence, and creative themes. • Collaborate with internal team to translate content inflow into a clean, repeatable calendar. WE DO NOT NEED YOU TO CREATE CONTENT. • Monitor performance and iterate quickly based on what is working. • Key Responsibilities (Affiliate + Creator Partnerships) • Source, outreach, close, and manage 25 creator partnerships per month end-to-end. • Own creator workflow: pitching, negotiating terms, briefing, tracking deliverables, approvals, links/codes, usage rights, and payments. • Manage affiliate program performance: commission structure support, creator activation, bonus tiers, and retention. • Track monthly creator pipeline and build a system that scales without chaos. • Reporting + Meetings • Weekly reporting (short, clear, action-oriented): what shipped, what performed, what we are testing next. • Weekly meeting cadence with leadership and key collaborators.

• Write strong, native platform copy (short-form hooks, captions, CTAs, story text, comment prompts). • Build and manage a weekly social plan that balances brand, education (“how to”), community, and conversion. • Schedule and publish content consistently, aligned to a test plan (not a content dump). • Develop testing frameworks for hooks, formats, posting cadence, and creative themes. • Collaborate with internal team to translate content inflow into a clean, repeatable calendar. WE DO NOT NEED YOU TO CREATE CONTENT. • Monitor performance and iterate quickly based on what is working. • Source, outreach, close, and manage 25 creator partnerships per month end-to-end. • Own creator workflow: pitching, negotiating terms, briefing, tracking deliverables, approvals, links/codes, usage rights, and payments. • Manage affiliate program performance: commission structure support, creator activation, bonus tiers, and retention. • Track monthly creator pipeline and build a system that scales without chaos. • Weekly reporting (short, clear, action-oriented): what shipped, what performed, what we are testing next. • Weekly meeting cadence with leadership and key collaborators.

• Drive Pearl’s brand presence across LinkedIn, Instagram, Facebook, and other platforms. • Help improve engagement, reach, and follower growth through strategic content and campaigns. • Contribute to the growth marketing team’s operational efficiency and social media strategies. • Support initiatives that enhance candidate and client engagement, reflecting the company’s mission and values.

• Customer support on social media platforms; • Developing a professional approach to interacting with clients and handling customer service; • Developing copywriting techniques for social media; • Preparation to work with the routines of a media intelligence agency and to handle crisis situations; • Preparation of strategic reports.