• Own and execute Smartersnacks’ social media strategy (IG, TikTok, X, YouTube Shorts, etc.) • Create, plan, and publish high-performing content (organic + paid) • Stay on top of trends, formats, hooks, and viral mechanics • Analyze performance and continuously optimize for reach, engagement, and conversions • Recruit, onboard, and manage affiliates (creators, influencers, niche pages) • Build strong, long-term relationships with affiliates • Create affiliate offers, promo calendars, and campaign pushes • Monitor affiliate performance and scale what works • Identify and reach out to creators for paid collaborations • Negotiate rates, deliverables, timelines, and usage rights • Coordinate campaigns from outreach to execution to reporting

• Write strong, native platform copy (short-form hooks, captions, CTAs, story text, comment prompts). • Build and manage a weekly social plan that balances brand, education (“how to”), community, and conversion. • Schedule and publish content consistently, aligned to a test plan (not a content dump). • Develop testing frameworks for hooks, formats, posting cadence, and creative themes. • Collaborate with internal team to translate content inflow into a clean, repeatable calendar. WE DO NOT NEED YOU TO CREATE CONTENT. • Monitor performance and iterate quickly based on what is working. • Key Responsibilities (Affiliate + Creator Partnerships) • Source, outreach, close, and manage 25 creator partnerships per month end-to-end. • Own creator workflow: pitching, negotiating terms, briefing, tracking deliverables, approvals, links/codes, usage rights, and payments. • Manage affiliate program performance: commission structure support, creator activation, bonus tiers, and retention. • Track monthly creator pipeline and build a system that scales without chaos. • Reporting + Meetings • Weekly reporting (short, clear, action-oriented): what shipped, what performed, what we are testing next. • Weekly meeting cadence with leadership and key collaborators.

• Write strong, native platform copy (short-form hooks, captions, CTAs, story text, comment prompts). • Build and manage a weekly social plan that balances brand, education (“how to”), community, and conversion. • Schedule and publish content consistently, aligned to a test plan (not a content dump). • Develop testing frameworks for hooks, formats, posting cadence, and creative themes. • Collaborate with internal team to translate content inflow into a clean, repeatable calendar. WE DO NOT NEED YOU TO CREATE CONTENT. • Monitor performance and iterate quickly based on what is working. • Source, outreach, close, and manage 25 creator partnerships per month end-to-end. • Own creator workflow: pitching, negotiating terms, briefing, tracking deliverables, approvals, links/codes, usage rights, and payments. • Manage affiliate program performance: commission structure support, creator activation, bonus tiers, and retention. • Track monthly creator pipeline and build a system that scales without chaos. • Weekly reporting (short, clear, action-oriented): what shipped, what performed, what we are testing next. • Weekly meeting cadence with leadership and key collaborators.

• Drive Pearl’s brand presence across LinkedIn, Instagram, Facebook, and other platforms. • Help improve engagement, reach, and follower growth through strategic content and campaigns. • Contribute to the growth marketing team’s operational efficiency and social media strategies. • Support initiatives that enhance candidate and client engagement, reflecting the company’s mission and values.