• Implement a culture-first social programming approach that makes our brand the most talked-about dog brand online. • Move quickly to spot and create real-time content opportunities. • Establish clear creative principles that differentiate how we show up. • Concept, shoot, and edit content for TikTok, Instagram, and YouTube, everything from educational storytelling to community spotlights to brand campaigns. • Partner with creative collaborators, influencers, photographers, and brand friends to produce content that lives beyond the scroll. • Collaborate cross-functionally with Brand, Partnerships, and Product to ensure creative cohesion and cultural relevance. • Analyze performance and audience insights to continuously refine our voice, pacing, and approach

• Research audience preferences and identify social networks that would be optimal for building brand reputation • Develop a social media strategy to promote brand presence • Create original, engaging content to drive interest and build buzz around launch of new features/products • Monitor for customer communication and respond to queries in a timely manner • Measure impact and drive process improvements as required • Stay up to date with developments in social platforms for maximum operational excellence • Present periodic reports to manage with recommendations and insights based on analysis

• Edit and produce YouTube videos, YouTube Shorts, TikTok, and Instagram Reels. • Assist with content ideas and creative storytelling tailored for social media audiences. • Add graphics, text overlays, motion effects, and sound enhancements. • Optimize videos for platform-specific formats, captions, and thumbnails. • Collaborate with the marketing team to maintain brand consistency. • Occasionally schedule and post content to social media channels.

• Schedule and publish posts across social media platforms • Maintain and update the social media content calendar • Brainstorm content ideas aligned with brand tone and trends • Assist in basic content creation (copies, captions, reels/posts ideas) • Engage with the audience through comments, DMs, and interactions • Monitor engagement and suggest improvements