• Design and deliver innovative AI experiences that transform how travelers discover, plan, book, and engage throughout their journey • Develop visionary interaction models and prototypes for conversational, image, voice, and multimodal interfaces • Collaborate closely with data science, machine learning, and product teams to form effective user feedback loops • Lead workshops, design sprints, and cross-functional ideation sessions

• Develop a deep understanding of the simulation’s features, constraints, and emergent dynamics • Research military doctrine and commander intent to understand the expectations for how entities should behave under a broad range of circumstances • Conceptualize and design AI behavior models using HTNs, GOAP, state machines, and related decision frameworks that can express a wide range of intended outcomes and behaviors • Define the structure, abstractions, and constraints of the entity “brain,” in close collaboration with engineering • Translate high-level intent (doctrine, rules, roles, objectives) into concrete, inspectable, and configurable decision logic • Design and author entity behavior using a visual scripting editor • Design behavior systems that support variation, parameterization, and reuse, rather than hard-coded outcomes • Participate in iteration cycles to refine behaviors based on simulation outcomes, user feedback, and observed emergent behavior

• Lead the growth of our Financial Services practice within the North America region and contribute to thought leadership and growth strategies. • Be a visible leader within the Consulting & Delivery practice and support strategic and operational development in the Americas. • Build and lead a team of consultants and technical engineers across multiple geographies (USA / México / Canada). • Drive the Financial Services Industry GTM with selected key technology partners. • Develop long-term client relationships and play an active role in business development for new and existing clients. • Lead consulting engagements to assess business processes, identify AI & automation opportunities, and recommend solutions that deliver measurable ROI. • Contribute to regional revenue through strategic account expansion and new business development. • Collaborate with the Sales team (Chief Growth Officer & Growth Managers) to identify, qualify, and close strategic opportunities in AI, Automation, and Digital Transformation within the FSI space. • Build and manage executive-level relationships with C-Levels, innovation leaders, and key decision-makers. • Provide strategic advisory services to help clients adopt an “Automation & AI First” approach to maximize value from intelligent automation. • Partner with marketing and delivery teams to develop thought leadership, case studies, and client success stories. • Work closely with our key partners (UiPath, Microsoft, Celonis, Appian) to develop GTM strategies tailored to the FSI sector and support winning new logos and growing existing accounts. • Travel as required to meet with customers and partners to maintain relationships and oversee delivery. • Oversee consulting and engineering delivery of AI-driven solutions that enhance operational efficiency, improve customer experience, and drive strategic business initiatives. • Lead and deliver large, complex client engagements with a focus on operating model design, AI & intelligent automation strategy, and process optimization. • Translate complex data into clear, actionable insights for senior stakeholders and C-suite executives to guide strategic decisions and drive adoption of intelligent automation & Agentic AI. • Act as a trusted advisor to FSI clients on emerging AI technologies & market trends. • Drive cross-functional collaboration between sales, delivery & managed services teams. • Contribute to organizational strategy, service portfolio expansion, and partnership ecosystem development. • Hire, mentor, and develop consulting talent, supporting performance, retention, and career growth.

• Own ICP definition, segmentation, and account prioritization in partnership with Sales and Leadership • Design and oversee multi-touch outbound and account-based campaigns (email, LinkedIn, light landing experiences) • Equip SDRs with AI-assisted account lists, sequences, and messaging that are execution-ready • Own a simple but rigorous dashboard covering meetings, SQLs, pipeline, and conversion rates • Oversee CRM and marketing automation workflows (Zoho, HubSpot, or similar)