• Answer Engine Optimization (AEO). • Search Engine Optimization (SEO). • Analyzing website performance and identifying areas for improvement. • Implementing technical SEO strategies to increase website visibility and traffic. • Utilizing tools such as Google Search Console, Google Analytics GA4, ScreamingFrog, SEMrush, KNIME, and other SEO tools. • Collaborating with the marketing team to develop and execute online marketing campaigns. • Staying up-to-date with the latest trends and best practices in technical SEO.

• You research a wide range of topics and, ideally, write press releases, editorial content and other PR formats yourself in a clear, engaging, and audience-appropriate style. • You proactively reach out to journalists, editors and media professionals to strategically and sustainably place our clients in relevant media. • You create well-founded link plans, continuously research new potential link sources and evaluate them for quality, relevance and sustainability. • You develop cross-channel campaign and content concepts that take into account SEO and GEO objectives as well as clients’ PR and brand considerations. • You perform backlink analyses and audits: you analyse existing link profiles, identify opportunities, spot toxic or unnatural links and derive concrete recommendations for action. • You analyse competitor backlink profiles (link sources, content formats, placement logic) and translate the insights into realistic and scalable link building measures. • You produce meaningful reports, analyse results and confidently present your findings to colleagues and clients.

• Own Client SEO & GEO Strategy: Develop, lead, and execute comprehensive SEO and GEO (Generative engine optimisation) strategies for a portfolio of SaaS clients, ensuring alignment with their broader business goals • Technical SEO: Conduct deep technical audits, identify and prioritise critical issues (crawl budget, indexation, site architecture, schema markup, etc.), and collaborate with development teams to ensure flawless implementation • Website Tracking setup: GTM setup, GA4 event setup/configuration • Manage Client Relationships: Serve as the primary point of contact for a set of clients. Conduct weekly performance calls, clearly communicate strategy, and translate complex SEO concepts into business-friendly language • Define, Analyze and Measure Performance: Define key SEO performance metrics, set up and manage reporting dashboards, and use tools like Google Analytics and Looker Studio to provide insightful performance analysis and future recommendations • Lead Keyword & Competitor Analysis: Drive comprehensive keyword research to identify high-value, intent-driven opportunities, and conduct thorough competitive analysis to uncover strategic content and technical gaps • Systematise and Scale: Develop and document repeatable processes for audits, reporting, and client communication, ensuring high-quality, efficient service delivery across multiple accounts • Continuous learner: You are at the top of all everything that is happening in the world of AI/Search/LLMs and yet separate the signal from the noise • Marketer at heart: Ability to synthesise data/ thoughts/ learnings into insights/stories • Automate: You are able to identify recurring patterns and automate them using tools like n8n etc.

• Own and scale Jiffy’s organic search strategy across traditional SEO and emerging generative search platforms (AI-powered search, answer engines, LLM-driven discovery). • Build and maintain a strong technical SEO foundation, including site architecture, crawlability, indexation, Core Web Vitals, structured data, and internal linking. • Partner with engineering and product teams to ship SEO-impactful improvements and ensure organic discovery is considered early in the development process. • Design and implement programmatic SEO initiatives to capture long-tail demand at scale (categories, use cases, templates, applications). • Develop and optimize structured content and data that improves visibility in featured snippets, rich results, and generative answers. • Analyze organic performance using Search Console, analytics platforms, and custom datasets to identify growth opportunities and technical issues. • Run SEO experiments and tests (templates, schema, internal linking, page structure) and measure impact through clear hypotheses and results. • Collaborate with content, paid media, and lifecycle teams to align SEO with broader demand creation efforts. • Monitor search algorithm updates, AI search trends, and competitive movements, adapting strategy as the landscape evolves. • Clearly communicate SEO priorities, performance, and learnings to technical and non-technical stakeholders.