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Health & Fitness Mobile Apps Developer
Senior User Acquisition Manager, Google Ads
Location
Poland
Posted
157 days ago
Salary
0
Seniority
Senior
Job Description
Senior User Acquisition Manager, Google Ads
Welltech
• Lead high-volume creative testing at scale turning winning creatives into high-performing assets that unlock further scale through structured, scalable iteration frameworks, working closely with the creative team to influence creative direction and production based on performance trends. • Run and scale high-budget Google Ads campaigns (mid–7 figures annually) with a primary focus on visual-first campaign types — Demand Gen, GDA, YouTube, delivering sustainable DTC acquisition at scale in line with LTV/CAC, ROI and revenue targets. • Build and test sophisticated campaign structures, bid strategies and audience architectures using segmentation, 1P data, exclusions and expansion strategies. • Own and actively monitor all performance KPIs in Google Ads and our BI tools, and turn data into actionable next steps that drive growth. • Proactively recommend UX/funnel improvements grounded in data and user behaviour. • Monitor industry and competitive trends (new creative directions, formats, funnels, propositions, competitor angles) and proactively translate insights into opportunities for testing and scaling. • Stay ahead of industry, platform and auction dynamics and updates, collaborating closely with other members of the PPC team across other apps — knowledge sharing, best-practice exchange and insights. • Use (and proactively make suggestions for) internal automation /analytics solutions (autorules, scripts) to reduce manual workload, increase efficiency and speed up iteration.
Job Requirements
- 4+ years of hands-on Google Ads experience with strong results in DTC (subscription apps a big plus), with a track record of managing $1M+ budgets and scaling accounts significantly while keeping CAC and LTV/CAC in line with targets.
- Deep hands-on knowledge of all Google Ads campaign types, with expertise in Demand Gen, GDA, YouTube; other DSPs like Applovin a strong plus — formats, setups, optimisation and scaling best practices across these campaigns.
- Proven experience running structured, high-volume creative testing at scale, reading the signals, and turning winners into scalable, repeatable frameworks.
- Strong grasp of visual creative formats and what makes high-performing creatives that win at scale (hooks, structure, offer framing and thumb-stopping visuals).
- Expert command of bid strategies and audience strategy: intent layering, first-party data usage, segmentation and expansion, etc.
- Solid understanding of UX fundamentals and the ability to proactively suggest practical funnel and LP improvements to increase conversion rates.
- Highly analytical with strong attention to detail; confident working with large data sets and tools such as Excel, BI tools (Tableau), GA4, and data-visualisation platforms.
- Experience with other media-buying platforms such as DSPs, paid social and native ad platforms or Apple Search Ads would be beneficial, but not a must.
- Proactively tracks industry and competitor trends (creative ideas, propositions, funnels) and turns them into actionable recommendations.
- Self-starter with a strong bias for action—autonomous, proactive, curious and experimental, always looking for the next growth angle, format or approach.
- Proficiency in English - B2 or higher level - as daily communication in this role is conducted in English.
Benefits
- Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
- Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
- Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
- We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
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