• Develop and execute an integrated PR and communications strategy for Southeast Asia, aligned with Binance’s global positioning and local market realities. • Prioritize SEA as core growth markets, ensuring deeper media engagement, stronger visibility, and sustained brand credibility. • Adapt messaging and approach for restricted or smaller markets, focusing on compliance-safe communications and reputation management. • Build, maintain, and expand strong relationships with top-tier, business, financial, and tech media across the region. • Secure consistent, high-quality media coverage including interviews, op-eds, commentary, and feature stories. • Position Binance spokespeople as credible thought leaders on crypto, blockchain, financial innovation, and regulation-aware growth. • Work closely with Legal, Compliance, and Policy teams to ensure all external communications are accurate, compliant, and risk-appropriate. • Support communications around regulatory developments, market restrictions, and compliance milestones in a clear and responsible manner. • Act as a key communications partner during issues management or crisis scenarios. • Lead PR planning and execution for product launches, partnerships, corporate announcements, and regional campaigns. • Ensure announcements are localized appropriately while maintaining a consistent regional narrative. • Coordinate with global PR teams to align timing, messaging, and spokesperson strategy. • Manage and guide local PR agencies where applicable, ensuring clear briefs, high standards, and measurable outcomes. • Collaborate cross-functionally with Marketing, Social, Community, Partnerships, and Global Comms teams. • Provide senior-level counsel to internal stakeholders on media strategy and public positioning. • Track and analyze PR performance using key metrics (share of voice, sentiment, message pull-through, tier-1 coverage). • Deliver clear monthly and quarterly reports with insights, risks, and recommendations. • Continuously refine strategy based on data, market feedback, and regulatory context.

• Own link building from start to scale • Prospect, pitch, follow up, and land links • Craft effective outreach and build trust • Collaborate closely with content and SEO teams • Build repeatable workflows for prospecting and tracking • Experiment with various link building strategies • Measure and improve link building efforts

• Develop and execute a comprehensive global PR strategy that aligns with SentinelOne’s business objectives and market positioning • Lead, mentor, and inspire a team of PR professionals, fostering a collaborative and high-performance culture • Manage and direct our global network of PR agencies, ensuring consistent messaging, effective execution, and measurable results across all regions • Cultivate and maintain strong relationships with key media, analysts, and influencers in the cybersecurity and business sectors • Leverage SentinelOne’s deep threat intelligence expertise to develop compelling narratives, timely responses to breaking news, and proactive thought leadership campaigns • Oversee the creation of press releases, media pitches, talking points, and other PR materials that are accurate, engaging, and aligned with company messaging • Work closely with marketing, product, sales, and executive leadership teams to ensure PR initiatives are integrated and effective4-5 unique responsibilities in order of importance

• Act as an intermediary with companies to assess credit needs • Make outbound phone calls to targeted companies for prospecting • Monitor daily call performance through reports