• Shape product roadmaps and user stories, prioritizing features for seamless experiences and market validation. • Partner with engineering, design, and PMs in fast sprints to prototype, test, and deploy capabilities. • Record screencasts and product videos of new features to showcase functionality and drive adoption. • Own facets of product marketing, like messaging, demos, and materials that communicate product value clearly. • Collect user feedback, run market research, and analyze metrics to refine backlogs and boost retention. • Build onboarding guides, training resources, and playbooks for product usage, operations, and recruitment. • Shadow customer interactions, synthesize insights, and align with C-level on priorities and dashboards.

• Own canonical datasets and definitions across core domains (production, contracting, commissions, compliance, partner performance). • Define and maintain clear metric semantics (including messy “in-between” operational states) so internal and partner-facing reporting stays consistent. • Drive self-serve data access: reduce ad hoc requests, tribal knowledge, and manual lookups by turning repeat needs into scalable data products. • Lead cross-functional discovery with stakeholders across Account Management, Contracting, Support, Compliance, Finance, and Product; translating workflow pain into concrete data requirements and shipped solutions. • Partner with Data Engineering to design durable data models from complex carrier/vendor signals and to improve reliability, monitoring, and data quality where it matters. • Partner with Analytics on dashboard UX and iteration, ensuring outputs are actionable and map to real workflows (not just charts). • Align internal reporting and product surfaces so teams and partners see a consistent “shared truth.” • Own prioritization and execution across teams - balancing speed, accuracy, completeness, and trust.

• Develop product roadmaps with features, gameplay, and content development based on data analysis of KPIs, split test results, user feedback, and industry knowledge. • Evaluate key product metrics and develop strategies that help convert, satisfy, and retain users. • Develop a solid relationship with the Product Category Lead, Apps Engineers, Designers, Content managers, and QA Testers, and collaborate on moving the application forward. • Manage projects and operations by ensuring the qualitative, bug-free, and timely delivery of app updates through proper planning, conception, leadership, and execution. • Approve the new versions of the applications rigorously before they go live. • Be on the lookout for new ideas and the best marketing practices in the industry, among the direct competition as well as top-grossing apps in other categories. • Foster a culture of data-driven decision-making and industry awareness.

• Own and maintain a clean, prioritized, sprint-ready backlog • Write clear user stories with well-defined acceptance criteria • Enforce Definition of Ready and Definition of Done • Break large initiatives into manageable, testable work • Lead backlog refinement and support sprint planning • Clarify requirements in real time for engineers, QA, and UX • Protect sprint scope and minimize churn • Reduce rework by ensuring clarity before development begins • Validate that features meet requirements before acceptance • Translate stakeholder requests into actionable backlog items • Communicate tradeoffs, risks, and constraints clearly • Escalate ambiguity or conflicts when needed