• Own paid acquisition strategy and day to day execution across Meta, Google, Reddit and future channels • Manage budgets, pacing and channel mix to balance efficiency and scale • Continuously optimize campaigns and design and run structured experiments • Launch and test new channels, formats and strategies • Analyze performance data to identify insights and opportunities. Iterate quickly based on results and share documented learnings across teams. • Work closely with the data teams to define success metrics, testing and reporting. • Partner with Creative to define what to test and why • Build and maintain performance documentation (tests, results, decisions)

• Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes • Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.) • Participate and engage in weekly department scrums and training sessions to further channel knowledge • Continuously seek to improve campaign performance against client goals • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients • Seek to utilize available AI and outsource resources to assist in their workflow wherever possible • Participate in the development process for new department training materials • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Role Description As a Performance Marketing Specialist, you’ll be primarily responsible for executing and managing performance campaigns across key platforms — with a strong focus on delivery, client support, and tactical excellence. This is not a strategic development role; rather, it’s focused on account management, execution, and producing reliable results. You’ll work closely with cross‑functional teams to support clients’ paid and organic performance marketing initiatives. What You Will Do - Manage and optimize Google Ads campaigns to meet performance objectives. - Run and maintain Meta (Facebook & Instagram) advertising efforts aligned to client KPIs. - Support organic search/SEO initiatives to drive visibility and qualified traffic. - Serve as the primary client point of contact for campaign execution issues. - Communicate clearly with clients on status and results reporting, ensuring expectations are aligned. - Generate clear, accurate performance reports and insights for clients. - Troubleshoot performance issues and execute with a high degree of accuracy. Qualifications - 3 – 5 years of digital marketing agency experience with direct exposure to performance channels. - Solid understanding of agency performance metrics, reporting, and client management. - Proactive self‑starter with strong work ethic and ability to work independently. - Strong problem‑solving skills and ability to learn “on the job.” - Above‑average cognitive ability (Wonderlic testing as part of the process). - Excellent communication skills and client service mindset. Benefits - PTO - Health insurance reimbursement Company Description Our client is a successful performance‑driven digital marketing agency known for using data, analytics, and proven methodologies to help clients acquire, convert, and grow their customer base. You’ll join a team passionate about making success inevitable through intelligent use of customer data, analytics, and performance marketing execution.

• Manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads • Focus on driving app installs, engagement, and measurable ROI • Execute and optimize mobile app install campaigns • Manage budgets to maximize ROAS and minimize CPI • Run A/B tests on ad copy, creatives, audiences, and deep linking • Optimize for post-install events: registrations, purchases, subscriptions, retention • Use AppsFlyer or similar MMPs to track attribution and analyze user behavior • Implement deep linking and attribution models • Monitor KPIs: CPI, CPA, retention, ARPU, LTV, ROI • Provide data-driven recommendations to improve performance • Create mobile-first ad creatives: app preview videos, playable ads, vertical formats • Analyze creative performance and iterate based on data • Test and optimize app store assets in coordination with ASO • Scale successful campaigns while maintaining efficiency • Stay current with platform updates and privacy changes