• Understanding and communicating the problems of our users and customers. • Defining requirements for a solution that our users and customers love. • Ensuring our products add value and contribute to the future vision of Cint. • Developing vision & roadmap of key platform components, and executing on a customer-driven roadmap within an agile environment. • Collaborating with business and technical leads to drive alignment - leveraging user interviews, stakeholder feedback, and beta programs to meet customer expectations. • Driving strategic, data-driven thinking, insight, and context around complex business trade-offs, framing strategic and tactical investments. • Developing epics and user stories that are informative, concise, and drive effective decision making and collaboration with engineering.

• Drive high-value, future-proof GenAI experimentation • Translate business problems into technically feasible GenAI solutions • Manage end-to-end launches, moving from discovery to prototype to pilot to scale • Join strategic conversations and co-own internal GenAI engagement

• Align product strategy to market demand through market, competitive, and win/loss analysis • Understand priority needs of existing customers first-hand, collaborate with the Customer Success and Support teams • Understand prospect needs collaborating with Sales and Marketing and home care industry research • Understand company strategy and direction working with the AxisCare leadership team • Participate in client meetings, industry conferences and prospect meetings as necessary • Deliver products to market through efficient execution that includes accurate opportunity assessments, appetite, product roadmaps, project definition, collaborating with UX design, educating organization, tracking customer adoption along with other relevant KPIs to determine success • Coordinate go to market activities across product development, sales, marketing, and support • Partner with other product leaders to understand high-value solutions planned for upcoming development cycles understanding appetite for amount of effort the company is willing to invest framing the projects for UX design • During shaping of projects for development and during the development cycle, provide answers to the development teams as needed to mitigate impediments and adjust plans as needed to accomplish the teams’ delivery goals while maximizing value to the customers

• Partner with business stakeholders and agency teams to understand workflows, challenges, and priorities • Serve as a primary liaison between business teams, IT, and software vendors • Help define and prioritize technology initiatives aligned with business goals • Clearly communicate business needs to vendors and evaluate proposed solutions • Gather and document business requirements through interviews, workshops, and process reviews • Evaluate software applications and vendor solutions for business fit, usability, and scalability • Assess how new tools would integrate with existing systems using APIs, automation (RPA), or AI-based solutions • Document current-state and future-state processes and integration approaches at a high level • Coordinate and support delivery of system implementations and enhancements • Collaborate with IT and vendors on implementation plans, dependencies, and timelines • Participate in testing, validation, and rollout activities • Help manage scope, risks, and expectations throughout delivery • Support communication, training, and adoption of new tools and processes • Gather user feedback and support continuous improvement • Help ensure solutions are practical, well understood, and effectively adopted