• Build and maintain outbound lists and enrichment workflows using Clay • Launch, manage, and optimize cold email campaigns in Instantly • Own inbox health, deliverability, warm-up, and reply categorization • Sync replies, outcomes, and lifecycle stages into HubSpot • Continuously test messaging by segment, persona, and intent • Build segmented audiences across lead, prospect, and customer stages • Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns • Manage compliance, suppression logic, and list hygiene • Support compliant, high-intent SMS use cases

• Developing strong relationships with high-growth, high-volume customers. • Helping customers navigate long-term solutions to their biggest roadblocks. • Expect to become a Rebuy product expert and understand its capabilities, limitations, and evolving feature set. • Acting as a liaison with internal teams across Product, Engineering, Sales, and Support to advocate for customers.

• Drive Strategic Growth & Partnerships: Serve as a trusted, high-value advisor to customers • Develop and execute tailored account strategies to navigate unique workflows, political environments, and complex organizational dynamics, ensuring customer needs align with product capabilities • Own Business Outcomes: Proactively manage renewals and negotiate expansion opportunities, meeting annual targets tied to retention and growth • Enable Adoption & Value: Partner with our customers during the critical adoption phase and provide ongoing, targeted training to maximize their success • Translate technical concepts and product updates into clear, practical value for diverse audiences • Manage Success Metrics: Monitor and report on key performance indicators, including churn reduction, expansion revenue, and Customer Satisfaction (CSAT), utilizing data to inform strategic account planning • Stakeholder Mapping & Advocacy: Identify and nurture relationships with all key decision-makers and influencers within your accounts, ensuring they receive appropriate support • Act as the voice of the customer internally, collaborating with Product, Sales, and Support teams • Travel: Attend customer visits and conferences based on territory needs. This typically involves 3-5 visits per quarter. (15-20% annually)

• Lead as a strategic partner with customers to align their objectives with actionable success plans that drive efficiency, growth, and measurable outcomes through Brightspace adoption. • Design, own, and continuously evolve customer success and adoption plans, ensuring strong alignment between customer goals, industry best practices, and the capabilities of the Brightspace platform. • Drive value realization by applying deep knowledge of Brightspace, the education technology landscape, and customer workflows to identify opportunities for optimization, innovation, and improved outcomes. • Lead targeted adoption initiatives by identifying gaps in product usage and working closely with key customer stakeholders to advance platform maturity and effectiveness. • Proactively assess customer health, identify risk, and influence corrective actions that increase engagement, reduce churn, and strengthen long-term success. • Drive customer communication and engagement strategies focused on outcomes and value, while collaborating with Account Managers to influence executive alignment, strategic planning, and QBR discussions. • Influence internal alignment by acting as a critical connector between customers and D2L teams (Sales, Product, Support, and Engineering), ensuring customer insights inform roadmap priorities and service improvements. • Drive a structured customer feedback strategy, translating insights into improved engagement, risk mitigation, and retention outcomes. • Influence customer lifetime value through strong health indicators, customer advocacy, and actionable promoter measures supported by trusted relationships and expert guidance. • Lead enablement for end users and administrators, supporting customers in moving beyond basic usage toward outcome-driven, scalable platform adoption. • Maintain strong awareness of product enhancements, industry trends, and best practices to continuously elevate customer conversations and strategic recommendations.