Direct Response Copywriter We’re hiring a Direct Response Copywriter. This role is about writing copy that converts, not brand storytelling, not fluff, not “voice explorations.” If your work lives in VSLs, sales pages, video scripts, and paid ads — this will feel familiar. What We’re Looking For - 3+ years of direct response copywriting experience - Proven experience writing: - Video Sales Letters (VSLs) - Sales pages and long-form copy - Video scripts and paid ad copy - - Strong understanding of persuasion principles and conversion psychology - Comfortable using AI tools to speed up research, ideation, and iteration - Clear communicator who hits deadlines and follows direction Nice to Have - Experience writing for financial services or other regulated industries - Familiarity with compliance-driven environments - Experience collaborating closely with media buyers or performance teams Responsibilities - Write and optimize VSLs, sales pages, and funnel copy - Create short-form and long-form video scripts and ad copy - Collaborate with media buyers and strategists to improve performance - Iterate copy based on feedback, performance data, and testing insights - Use AI as a leverage tool, not a substitute for copy skill Work Expectations - Monday to Friday availability - Occasional weekend work when needed - Willing to work essential hours around launches and deadlines Benefits - Paid Time Off (Vacation, Sick & Public Holidays) - Training & Development - Work From Home - Flexible Schedule - Performance Bonus

• Deliver High-Impact Creative: Concept and write best-in-class creative across digital, social, and video touchpoints, with a strong focus on visual storytelling and performance. • Support Video + Content Production: Contribute to pre-production planning, support on-set shoots, and collaborate with art directors and production teams to bring ideas to life. • Partner Across Disciplines: Work closely with art directors, strategists, producers, project managers, and client teams to ensure creative aligns with brief goals, brand voice, and business objectives. • Manage Creative Execution: Own your work from end to end—delivering polished, on-brand, and performance-minded assets on time and on brief. • Be a Problem Solver: Navigate ambiguity with confidence, adapt to shifting priorities, and bring proactive solutions to creative and production challenges. • Embody Team Culture: Lead with curiosity, kindness, and accountability. You’ll play an active role in fostering an inclusive, collaborative team environment

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Zeus Jones is looking for a midcareer or senior creative to join our brand innovation agency. This is a hands-on role for someone who knows how to turn sharp thinking into clear, compelling work—and help other creatives do the same. - You’re a strong storyteller and writer first, with real experience across brand, marketing, and content. - You have great taste and know when something’s working and when it’s not. - You’re comfortable guiding teams toward better outcomes without needing to be the loudest voice in the room. - You’re fluent in generative AI tools and genuinely excited about how they’re changing the future of brands. - This role sits at the intersection of strategy, storytelling, and execution. - You’ll help shape ideas, write a lot, lead creative development, and partner closely with strategists, designers, technologists, and clients. Qualifications - 5–15 years of experience in creative roles such as brand, advertising, content, editorial, experiential, or adjacent fields. - A strong portfolio of writing-led work (brand storytelling, campaigns, long-form, short-form, or all of the above). - Proven ability to guide other creatives and raise the quality of work around you. - Excellent taste and the confidence to stand behind your decisions. - Comfort working with ambiguity—loose briefs, evolving inputs, real-world constraints. - Hands-on experience using generative tools (especially AI) as part of your creative process. - A forward-looking point of view on how brands, creativity, and technology are evolving. - Strong collaboration skills and low ego—you care more about the work than the credit. Requirements - Write and shape brand narratives, campaign ideas, positioning, messaging, and content. - Move comfortably between big-picture storytelling and sharp marketing copy. - Edit ruthlessly—your own work and others’—to make ideas clearer, stronger, and more persuasive. - Help turn strategy into language people actually understand and care about. - Guide and mentor others creatively—helping them level up their thinking, craft, and confidence. - Lead creative workstreams or major portions of projects from early ideas through execution. - Give clear, constructive feedback that improves the work and makes strategic sense. - Help maintain a high bar for taste, clarity, and originality across the team. - Stay plugged into culture—not as a trend hunter, but as someone who understands how people think, talk, and behave. - Bring a point of view on what matters now (and what doesn’t). - Use cultural insights to make brand ideas feel relevant, human, and specific—not generic or “brand-y.” - Actively use generative tools (AI writing, concepting, synthesis, prototyping, etc.) in your creative process. - Think beyond efficiency: explore how these tools change what brands can be, not just how work gets made. - Help shape new ways of working that combine human judgment, taste, and creativity with machine capability. - Be a partner in defining what “good” looks like in an AI-influenced creative future. - Present work clearly and confidently to clients. - Help clients understand ideas, not just react to them. - Build trust by showing good judgment, curiosity, and follow-through. Benefits - Strong benefits. - Flexible time off. - The chance to work with smart, kind people on genuinely interesting problems. Company Description Zeus Jones is a brand innovation agency. We help organizations figure out who they are, what they stand for, and how that shows up in real, tangible ways—products, stories, systems, and experiences. - We work across industries and categories. - The problems are often messy. - The expectations are high. - The work is collaborative, fast-moving, and opinionated. - This role is based in Minneapolis–St. Paul or remote, with regular travel for company core weeks (quarterly) and client work (1–4 times per quarter). - For Minneapolis-St. Paul employees, we’re hybrid, with Tuesday–Thursday in the office.

• Write clear, engaging, and on-brand copy for websites, emails, social media, ads, and more • Follow creative briefs and brand guidelines closely • Apply feedback quickly and accurately to improve drafts • Ensure all content is grammatically correct and error-free • Collaborate asynchronously using Loom and email