• Manage sales territory effectively, maximizing sales opportunities through prospecting, opportunity development, and negotiation in the Spatial Biology market • Own the sales process and present full solution offerings to customers, demonstrating the value of our comprehensive Spatial Biology solutions through demonstrations and technical expertise • Quote customers accurately and efficiently, ensuring clarity and competitiveness • Achieve and exceed sales targets, contributing to the company's overall success, including forecasting and funnel management • Utilize value selling techniques to identify and address customer needs

• Partner with Regional Sales Manager to develop volume, distribution, and execution targets for distributors in designated territory • Lead distributor facing communication, strategy, and relationship within area • Manage distributor inventory and shipments to ensure appropriate in-stock rates of all Sapporo-Stone items • Manage co-op budgets with distributors, ensuring that the budgets and spending are always updated • Manage pricing along with the Regional Director/Manager throughout the specific region, including FOBs, recommended PTRs and PTCs for every distributor within territory • Build relationships with key wholesaler team members including General Manager, sales leadership, each channel manager, and other key personnel • Ensure flawless execution of programs by distributor personnel and internal sales team • Drive execution of all chain programs (i.e. distribution, promotions, programming) and authorizations through distributor execution and sales team support • Build skills and capabilities of any team members by working with them on a weekly basis and providing coaching and development on sales core competencies • Adhere to agreed-upon dollar budgets and all company policies as set by management and the company • Stay current within the competitive landscape both in the retail and beer space, and seek out new opportunities to increase sales and penetration within territory • Provide market insights to the Regional Director and other cross functional team members as needed • Promote ongoing education for regional sales team on both our brand portfolio as well as the broader beer industry • Work with distributors approximately 60% of the time, with the remaining 40% of the time focused on getting out in the market, approximately 25-30 retail account visits a week

• Develop and implement strategic sales plans to achieve company and sales targets in the data cabling sector • Manage and expand existing customer relationships, ensuring high customer satisfaction and loyalty • Identify and pursue new business opportunities; build strong relationships with key stakeholders and customers • Conduct market analysis and research to stay informed about industry trends, competitor activity, tenders, and customer needs • Collaborate with cross-functional teams to ensure smooth execution of sales strategies and customer projects • Prepare and present sales reports, forecasts, and performance metrics to senior management • Take full responsibility for the development and growth of the assigned MMS business in Germany • Work within a matrix organization in close cooperation with the MMS & Telecom team; report to the MMS Sales Director Central Eastern Europe

• Oversee and manage sales activities within the territory • Develop and implement effective sales strategies to achieve revenue and market share objectives • Analyze market trends and customer needs to identify new business opportunities • Solicit professional technicians to win business for distributors • Collaborate with warehouse distributors to sell more PowerStop products • Build and maintain strong relationships with key customers • Track key performance indicators to evaluate sales team success • Develop and manage budget and ensure effective allocation of resources • Stay abreast of industry trends and ensure compliance with laws and regulations