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Staff Backend Engineer, Marketing Tech
Location
Argentina
Posted
113 days ago
Salary
0
Seniority
Lead
Job Description
Staff Backend Engineer, Marketing Tech
CookUnity
• Lead the architecture, implementation, and integration of the marketing technology stack across desktop and mobile environments, ensuring seamless operation between internal systems and external platforms. • Collaborate with cross-functional teams to integrate customer data platforms (CDPs) such as Segment, building custom data pipelines and ensuring that marketing data is collected, processed, and utilized efficiently. • Work closely with the marketing and growth teams to support A/B testing strategies using platforms like StatSig, helping optimize website and app experience based on test outcomes. • Integrate advertising platforms (e.g., Google Ads, Meta, TikTok) with the broader MarTech ecosystem to ensure accurate tracking, reporting and optimization. • Ensure data quality and governance for marketing technology integrations and customer data flows, maintaining high levels of accuracy in campaign tracking and reporting. • Support the setup and scaling of personalization strategies through MarTech tools, ensuring that customer experiences are optimized for engagement and conversion. • Provide technical leadership in scoping new MarTech solutions and enhancements to existing platforms, driving best practices in platform integration and management. • Monitor and troubleshoot system integrations, resolving any issues related to data flows, API connections, or platform performance. • Design scalable APIs and reliable production systems to support a robust MarTech stack. • Stay current with industry trends and emerging technologies, continuously evaluating and recommending improvements to the marketing tech stack.
Job Requirements
- BS degree in Computer Science or other related fields (MS or Ph.D. preferred).
- 8+ years of industry experience in a fast-paced tech environment.
- Expertise in customer data platforms (CDPs), particularly Segment or similar platforms is a must.
- Demonstrated experience collecting and building out pipelines with customer click tracking event streams
- Solid understanding of web technologies such as HTTP methods, web sockets, Server Side Events, Web Hooks
- Proficiency with A/B testing platforms like StatSig, including setting up and analyzing experiments for both web and mobile applications.
- Strong understanding of advertising platforms (e.g., Google Ads, Meta, TikTok) and their data and API integrations.
- Design experience in scalable APIs and building reliable production systems.
- Experience in both mobile and desktop MarTech environments, including app integrations and data flows across devices.
- Deep knowledge of API integrations, data mapping, and data management within a marketing tech stack.
- Problem-solving mindset with the ability to handle complex technical challenges.
- Strong communication skills, with the ability to collaborate effectively with marketing, product, and engineering teams.
- Fluent in English.
Benefits
- 💸 Get paid in USD.
- 🗺 Work remotely: design the life that you want
- ⛱ Enjoy 15 days of vacation each year from the start date
- 🎄 16 fully paid Argentinean holidays
- 🗓️ 5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
- 🐣 Paid family leave
- 🕯 Compassionate Leave: 3-5 days each time the need arises
- 🧘🏽♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform
- 🧑🏫 Personalized English coach
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