• Campaign Strategy & Ownership: Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on brand awareness, authority and pipeline generation for your squad • Platform Narrative Scaling: Develop and execute campaign themes that position UpGuard as a comprehensive platform solution. You will help shift the customer conversation from "solving a single problem" to "adopting a complete cyber risk ecosystem” • Project Management & Coordination: Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream • Shared Service Integration: Act as the stream’s chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels • Budget Management: Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency • Performance Tracking & Reporting: Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership • Optimization: Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality • Sales Alignment: Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns

• Support client accounts with an owner’s mindset across all paid search work • Maintain high standards for communication, responsiveness, and follow-through • Incorporate client and strategist feedback to continuously improve execution • Ensure all campaign work aligns with client goals and outcome-driven strategies • Build, manage, and optimize paid search campaigns across Google Ads and Microsoft Ads • Execute keyword research, ad copy testing, bid adjustments, and audience targeting • Monitor performance daily to identify issues, risks, and optimization opportunities • Maintain accurate task and time tracking while meeting delivery expectations • Analyze campaign performance to generate clear insights and recommendations • Participate in client meetings and support follow-up action items • Stay current on paid media platform updates and industry best practices

• Own strategy on 3-5 accounts OR $20k MRR minimum • Lead and manage paid advertising strategy and initiatives to achieve success • Spearhead strategic conversations with client and own the paid social client relationship • Tactfully direct and hold your account teams accountable while maintaining a positive environment • Lead and facilitate strategic decision making and pivots • Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments • Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed • Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts • Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge • Contribute to the development and growth of the paid advertising department where applicable • Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline • Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify • Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• Own strategy on 3-5 accounts OR $20k MRR minimum • Lead and manage paid advertising strategy and initiatives to achieve success • Spearhead strategic conversations with client and own the paid social client relationship • Tactfully direct and hold your account teams accountable while maintaining a positive environment • Lead and facilitate strategic decision making and pivots • Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments • Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed • Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts • Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge • Contribute to the development and growth of the paid advertising department where applicable • Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline • Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify • Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department