• Own strategy on 3-5 accounts OR $20k MRR minimum • Lead and manage paid advertising strategy and initiatives to achieve success • Spearhead strategic conversations with client and own the paid social client relationship • Tactfully direct and hold your account teams accountable while maintaining a positive environment • Lead and facilitate strategic decision making and pivots • Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments • Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed • Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts • Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge • Contribute to the development and growth of the paid advertising department where applicable • Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline • Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify • Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• Own strategy on 3-5 accounts OR $20k MRR minimum • Lead and manage paid advertising strategy and initiatives to achieve success • Spearhead strategic conversations with client and own the paid social client relationship • Tactfully direct and hold your account teams accountable while maintaining a positive environment • Lead and facilitate strategic decision making and pivots • Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments • Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed • Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts • Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge • Contribute to the development and growth of the paid advertising department where applicable • Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline • Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify • Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• Lead and manage portions of state and regional Offshore Wind Energy campaigns across New England, New York, and New Jersey • Co-develop campaign plans (goals, theory of change, target decision-makers, stakeholder mapping, tactics, timelines, and roles) for priority state and regional efforts • Drive execution of integrated campaign tactics (communications, digital, and field/organizing) in partnership with communications staff and other internal teams • Track campaign progress using measurable goals, milestones, and deliverables; synthesize results, lessons learned, and recommendations for adjustments • Build, maintain, and deepen relationships with coalition partners and stakeholders • Represent NWF in coalition meetings, stakeholder convenings, and with decision-makers • Facilitate internal and external education and information sharing on offshore wind transmission and related policy objectives • Coordinate with policy staff to provide technical support to partners and coalitions • Manage select consultants, partner agreements, and related budgets as assigned • Serve as a primary liaison to internal staff in the region • Complete administrative and operational tasks that enable effective campaign delivery

• Own day-to-day management and optimization of paid search campaigns across Google Ads and Microsoft Ads, with secondary support for LinkedIn Ads if capacity allows • Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing page performance • Maintain strong alignment between keywords, ads, and landing pages to support strong Quality Scores and conversion rates • Manage budget pacing and implement optimizations to maximize efficiency and impact • Ensure accurate tracking, attribution, and reporting across paid search channels • Proactively surface insights and lead data-driven testing across ads, messaging, audiences, and landing pages in partnership with Demand Generation • Partner with Demand Generation and RevOps to align campaigns with pipeline and revenue goals • Analyze performance and deliver bi-weekly performance reporting, including performance to goal, insights, learnings, and next-step recommendations