• Ship agentic experiences for marketers. • Make decisions with data. • Prototype before you spec. • Ship the platform pieces. • Build and evolve activation foundations for third-party destinations (exports, paid media integrations). • Instrument everything. • Work the retail problem. • Lead in the room. • Operationalize AI safely.

• Define and communicate the product vision, strategy, and roadmap for CEM for Public Sector, particularly State and Local Government • Lead cross-functional teams, including engineering, design, and marketing, to deliver high-quality features and enhancements. • Gather and prioritize customer feedback and market insights to inform product decisions. • Develop detailed requirements and user stories that translate customer needs into actionable development tasks. • Ensure seamless integration of government regulations to enhance product compliance • Collaborate with sales and customer success teams to enable effective go-to-market strategies and customer adoption.

• Define and maintain the product backlog, ensuring alignment with business objectives. • Act as the voice of the customer, advocating for customer and user needs through data and empathy. • Work closely with stakeholders to prioritize features and enhancements based on business value, customer impact, and technical feasibility. • Work closely with stakeholders to gather and translate business requirements into user stories, designs, specifications, and acceptance criteria. • Collaborate with development teams, ensuring clear communication of requirements and providing ongoing support throughout the entire SDLC. • Define and track key performance indicators (KPIs) to measure product success. • Lead the beta testing process for significant releases to validate feature readiness • Coordinate product releases and maintain a high level of transparency with internal stakeholders regarding feature readiness, timelines, impact, and communication  • Work closely with Customer Success and Support teams to diagnose, prioritize, and resolve issues identified in the field • Actively participate in the continuous improvement of internal product processes • Keep up-to-date with market trends, competitor products, and industry best practices in the ABA space. • Ensure that the final product meets quality standards and business needs. • Work with the product manager to define and maintain the roadmap for all RCM components, including electronic claims submission (EDI), Electronic Remittance Advice (ERA), and patient billing workflows. • Serve as the internal subject matter expert for ABA billing compliance, HIPAA regulations, and changes to payer rules that impact the product. • Prioritize features that improve key performance indicators (KPIs) such as first-pass clean claim rates, days in accounts receivable, and denial rates. • Design and optimize workflows for insurance eligibility checks, authorization tracking, and managing complex denial/appeal processes. • Work with stakeholders to determine how COTS AI can be leveraged to automate and enhance key financial workflows, such as claims scrubbing, coding assistance, and predicting claim denial risk. • Design and optimize AI-enhanced workflows to reduce manual steps in RCM processes. • Work closely with billing and finance stakeholders to ensure accurate financial reporting and reconciliation within the product. • Translate billing workflows into high-level requirements, collaborating closely with an offshore Business Analyst to refine them into detailed user stories and technical specifications.

• Define and maintain the product backlog, ensuring alignment with business objectives. • Act as the voice of the customer, advocating for customer and user needs through data and empathy. • Work closely with stakeholders to prioritize features and enhancements based on business value, customer impact, and technical feasibility. • Work closely with stakeholders to gather and translate business requirements into user stories, designs, specifications, and acceptance criteria. • Collaborate with development teams, ensuring clear communication of requirements and providing ongoing support throughout the entire SDLC. • Define and track key performance indicators (KPIs) to measure product success. • Lead the beta testing process for significant releases to validate feature readiness • Coordinate product releases and maintain a high level of transparency with internal stakeholders regarding feature readiness, timelines, impact, and communication • Work closely with Customer Success and Support teams to diagnose, prioritize, and resolve issues identified in the field • Actively participate in the continuous improvement of internal product processes • Keep up-to-date with market trends, competitor products, and industry best practices in the ABA space. • Ensure that the final product meets quality standards and business needs.