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LifeMD is a rapidly growing telehealth company that delivers virtual primary care and treatment services nationwide. Founded in 1987 and headquartered in New York, New York, LifeMD
General Manager – GM
Location
New York
Posted
173 days ago
Salary
0
Seniority
Lead
Job Description
General Manager – GM
LifeMD
• Own full P&L responsibility for a $100M+ business, including revenue growth, margin expansion, and operating leverage • Set and execute annual and multi-year operating plans aligned with company strategy • Drive performance across LTV, retention, cohort quality, and contribution margin • Establish rigorous KPI frameworks, operating cadences, and accountability mechanisms • Lead the full DTC growth engine across acquisition, onboarding, engagement, and long-term retention • Partner with Marketing, Analytics, and Product to optimize CAC efficiency, payback, and scale • Oversee pricing, packaging, and monetization strategy across metabolic health and primary care offerings • Identify and scale new programs, service lines, and revenue opportunities • Oversee clinical operations in close partnership with Medical Leadership • Ensure consistent, high-quality, evidence-based care delivery across a national footprint • Balance clinical excellence, patient experience, scalability, and cost efficiency • Maintain compliance with all state, federal, and payer requirements • Partner with Product and Engineering to set and execute roadmap priorities tied to business and clinical outcomes • Champion an integrated patient journey across metabolic health and primary care • Use outcomes data, patient feedback, and operational insights to drive continuous improvement • Ensure strong clinical-product-ops alignment as the platform scales • Lead and develop a senior, cross-functional leadership team across Operations, Clinical, Marketing, Product, CX, and Analytics • Build organizational structure, processes, and talent density appropriate for a $100M+ platform • Foster a culture of ownership, execution, and high standards • Drive change management and organizational maturity as the business scales • Serve as a core operating partner to the Founder & CEO • Translate strategy into executable operating plans and measurable outcomes • Present performance, risks, and opportunities to the Board and executive leadership • Anticipate growth constraints and proactively address operational and clinical bottlenecks
Job Requirements
- Basic Qualifications:**
- 12+ years of senior operating experience in healthcare, health tech, or complex consumer services
- Direct ownership of a $100M+ P&L or equivalent business unit
- Proven experience scaling subscription-based, longitudinal, or chronic care models
- Strong command of healthcare unit economics, retention, and cohort analytics
- Demonstrated ability to lead large, cross-functional organizations
- Preferred Qualifications:**
- Experience in metabolic health, obesity medicine, chronic disease management, or primary care
- Background in telehealth, virtual care, or multi-state clinical operations
- Track record of improving profitability, retention, and patient outcomes at scale
- Experience partnering closely with founders, Boards, or PE/VC sponsors
- True owner-operator mindset with deep accountability for results
- Highly analytical, data-driven, and execution-focused
- Strong clinical judgment balanced with commercial pragmatism
- Clear, decisive leader who scales people, systems, and culture
- Comfortable operating in regulated, high-growth environments
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, Roth 401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Flexible PTO Policy
- Paid Holidays
- Short Term & Long Term Disability
- Training & Development
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