• Execute a comprehensive content strategy that supports business goals, clinical priorities, and brand positioning • Drive end-to-end content creation across digital, print, social, and experiential channels • Translate complex clinical and technical information into clear, compelling, audience appropriate communications • Development of visual concepts and creative assets—including presentations, digital graphics, infographics, clinic education and business development tools, and campaign materials • Collaborate with global design teams and external partners to produce high-quality, on-brand visuals that drive US clinic marketing needs • Drive consistency across US markets by implementing and reinforcing global brand standards • Provide feedback and recommendations to the global brand team for continuous brand evolution and refinement with US based clinic business nuances in mind • Partner closely with clinical teams to understand their priorities, communication needs, and customer insights • Develop educational, promotional, and engagement materials tailored for clinical stakeholders, healthcare providers and the patient population • Ensure accuracy, compliance, and clarity in all clinically oriented marketing content • Manage workflows, timelines, and approvals to ensure efficient execution of projects • Analyze performance of content and creative assets to optimize impact and engagement • Leverage analytics and feedback to refine content strategy and improve future deliverables • Print production management and cost assessments driven by frugality

About Zscaler Zscaler is a pioneer and global leader in zero trust security. The world’s largest businesses, critical infrastructure organizations, and government agencies rely on Zscaler to secure users, branches, applications, data & devices, and to accelerate digital transformation initiatives. Distributed across more than 160 data centers globally, the Zscaler Zero Trust Exchange platform combined with advanced AI combats billions of cyber threats and policy violations every day and unlocks productivity gains for modern enterprises by reducing costs and complexity. Here, impact in your role matters more than title and trust is built on results. We believe in transparency and value constructive, honest debate —we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership and accountability. We champion an “AI Forward, People First” philosophy to help us accelerate and innovate, empowering our people to embrace their potential. If you’re driven by purpose, thrive on solving complex challenges and want to make a positive difference on a global scale, we invite you to bring your talents to Zscaler to help shape the future of cybersecurity. Senior Manager, Web Content and SEO/AEO United States (Remote/Hybrid) Reporting to the Director of Web Development We are actively seeking an accomplished Manager to lead our team of Content Writers and SEO/AEO specialists. In this role, you will play a critical role in how customers discover, experience, and engage with Zscaler across search engines and AI-powered platforms. You will develop and lead the content and optimization (SEO/AEO/GEO) strategies for our public facing digital experiences (including zscaler.com). You will also directly manage a team of 3+ individual contributors while closely collaborating with our head of global web, web engineering, analytics/CRO, and UX design teams to deliver world-class experiences for both end users and agents. What You’ll Do (Role Expectations) Lead Zscaler’s global content and optimization (SEO/AEO/GEO) strategies. You’ll be responsible for defining metrics of success, monitoring our performance against these metrics, and adjusting our strategies to continuously increase organic traffic, keyword rankings, and AI-driven search visibility. Directly manage and develop a team of optimization specialists and web content writers (performance management, coaching, and career development), driving high-quality execution and continuous improvement to deliver search-informed editorial strategies aligned to customer needs and buyer journeys. Own technical optimization and site performance initiatives, collaborating with analytics and web engineering teams to improve crawl efficiency, page speed and overall site health. Champion user experience improvements by identifying opportunities to enhance clarity, usability, and conversion across key pages. Lead content strategy initiatives to continuously improve and expand Zscaler’s global web presence, using best in class analytics, optimization, and CRO tools to validate assumptions and drive forward motion. Who You Are (Success Profile) What We’re Looking For (Minimum Qualifications) A total of 8+ years in a digital marketing role, with a minimum of 2 years direct people management experience. Extensive experience in SEO/AEO/GEO, CRO, UX, or digital marketing roles within B2B SaaS or enterprise technology. Proven ability to directly manage and lead teams and execute content, SEO/AEO, and marketing strategies at scale. Strong understanding of technical SEO, site architecture, and performance optimization. A data-driven mindset with a focus on translating search metrics into measurable business impact. #LI-Remote #LI-DS9 Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training. The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits. Base Pay Range $133,000 — $190,000 USD At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure. Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including: Various health plans Time off plans for vacation and sick time Parental leave options Retirement options Education reimbursement In-office perks, and more! Learn more about Zscaler’s Future of Work strategy, hybrid working model, and benefits here. By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines. Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link. Pay Transparency Zscaler complies with all applicable federal, state, and local pay transparency rules. Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

• Develop and manage a comprehensive social media content strategy aligned with the founder's personal brand and business goals • Plan and maintain a structured content calendar across platforms • Translate the founder's ideas, insights, and expertise into engaging, shareable content • Identify the most effective platforms and content formats to support audience growth and engagement • Conduct regular content audits and competitor analysis to inform strategy • Write compelling posts, captions, hooks, and short-form thought leadership pieces in the founder's authentic voice • Produce content for Instagram and Facebook as primary channels, with occasional LinkedIn content • Create on-brand visual assets and short-form video content optimised for each platform • Monitor engagement metrics, audience behaviour, and platform analytics to evaluate content performance • Support timely and authentic engagement with audience comments, DMs, and mentions

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Peraton is seeking a Web Content Manager. This position will perform the following duties but not limited to: - Content Strategy & Planning: - Collaborate with DCPAD to collect requirements, prioritize topics, and maintain an editorial calendar that aligns with DHA.mil objectives and stakeholder needs. - Translate program goals into clear content plans (articles, landing pages, FAQs, multimedia placements) consistent with DHA messaging and governance. - Writing & Editorial: - Research, write, and edit authoritative, plain‑language content for diverse audiences (beneficiaries, service members, healthcare professionals, public). - Ensure content is accurate, current, and compliant with DCPAD’s standards and legal/disclosure requirements. - Sitecore Page Building & Markup: - Use Sitecore to build and lay out pages, assemble components, structure navigation, apply metadata, and manage content templates. - Apply semantic HTML markup, headings, alt text, and link structures to support accessibility (Section 508) and usability. - Publishing Workflow & Governance: - Operate within defined approval workflows: draft → internal review → DCPAD approval → publish; maintain auditable records of revisions and approvals. - Coordinate with WMT PMO for timely publishing windows and with technical teams for pre‑deployment checks (as needed). - Compliance & Quality: - Ensure no CUI, PHI/PII is posted on the public site and all content meets Section 508 (accessibility) requirements. - Partner with WMT to follow cybersecurity hygiene and RMF-related practices applicable to content operations under ATO. - Support QA activities (link checks, rendering across devices, regression checks after platform updates). - Coordination & Continuous Improvement: - Work with WMT to integrate DHA enterprise services (e.g., analytics/observability) and contribute to continuous content improvements based on data and feedback. - Participate in knowledge transfer, documentation, and lessons‑learned activities to sustain continuity during staff transitions. Qualifications - Min 8 years with BS/BA, Min 6 years with MS/MA, 3 years with PhD, 12 years with HS diploma - Must be a US Citizen - Must have active Public Trust Clearance - Proficiency with Sitecore CMS (page layout, components, workflows, versioning) - Demonstrated knowledge of Section 508 accessibility practices (alt text, headings, color contrast, keyboard navigation) - Strong writing, editing, and plain‑language skills; ability to translate complex topics into clear guidance - Experience collaborating across matrixed technical and stakeholder teams and operating within defined publishing workflows Desired - Experience working within Military Health environments is a plus - 8+ years managing content for large public websites, ideally in government or healthcare Company Description Peraton is a next-generation national security company that drives missions of consequence spanning the globe and extending to the farthest reaches of the galaxy. As the world’s leading mission capability integrator and transformative enterprise IT provider, we deliver trusted, highly differentiated solutions and technologies to protect our nation and allies. Peraton operates at the critical nexus between traditional and nontraditional threats across all domains: land, sea, space, air, and cyberspace. The company serves as a valued partner to essential government agencies and supports every branch of the U.S. armed forces. Each day, our employees do the can’t be done by solving the most daunting challenges facing our customers. Target Salary Range $66,000 - $106,000. This represents the typical salary range for this position. Salary is determined by various factors, including but not limited to, the scope and responsibilities of the position, the individual’s experience, education, knowledge, skills, and competencies, as well as geographic location and business and contract considerations. Depending on the position, employees may be eligible for overtime, shift differential, and a discretionary bonus in addition to base pay. EEO EEO: Equal opportunity employer, including disability and protected veterans, or other characteristics protected by law.