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Powering financial inclusion across borders.
CRM Manager
Location
India
Posted
100 days ago
Salary
0
Seniority
Senior
Job Description
CRM Manager
LemFi
• Architect Lifecycle Journeys: Design and implement logic-based, multi-touch automation flows targeting onboarding, activation, retention, and churn prevention. • Orchestrate Multi-Channel Campaigns: Deploy perfectly timed messaging across Email, Push Notifications, In-App Messages, SMS, and WhatsApp to maximize user engagement. • Drive Hyper-Personalization: Utilize behavioral data and RFM analysis to build dynamic user segments that tailor the value proposition to specific sender behaviors. • Optimize the Funnel: Rigorously monitor drop-off points and deploy targeted interventions and A/B tests to recover abandoned transactions and improve conversion. • Maintain Operational Excellence: Manage the technical execution and database hygiene within enterprise CRM platforms, ensuring strict GDPR compliance and high deliverability. • Analyze and Iterate: Track weekly performance against core KPIs like Activation Rate, 30-day Retention, and LTV, translating cohort data into actionable growth strategies.
Job Requirements
- Basic experience in CRM or Lifecycle Marketing within a high-growth B2C app environment.
- Deep technical proficiency with enterprise CRM platforms (e.g., Braze, CleverTap, Salesforce Marketing Cloud, Customer.io).
- Proven track record of improving Retention, Onboarding Conversion, and LTV through complex automated workflows.
- Strong understanding of segmentation, cohort analysis, and data-driven funnel optimization.
- Bonus: Familiarity with South Asian markets, plus basic knowledge of HTML/CSS or Liquid/Jinja templating.
Benefits
- Competitive salary
- Health insurance
- Flexible working arrangements
- Professional development opportunities
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