• You will run the entire creative process end-to-end: • Strategy & Ideation - Deep research on avatars, angles, objections, hooks, and awareness stages - Creating concepts for high-converting video ads and static ads - Identifying winning patterns and iterating aggressively • Execution - Scripting performance ads - Briefing & managing editors and designers - Directing content shoots and sourcing UGC (with budget ownership) - Producing consistent volume of concepts that hit performance targets • Optimization - Analyzing ad performance & pulling actionable insights - Scaling winning creatives and killing losers - Building structured processes for testing, iteration & optimization

• Launch and manage all paid media campaigns across Meta (Facebook/Instagram) • Plan, launch, and optimize campaigns across TOF, MOF, and BOF • Monitor and adjust bids, budgets, targeting, and placements daily • Run A/B tests on ad copies, angles, campaign & bidding strategies • Optimize for ROAS, CAC, CTR, CPC, and conversions • Research industry trends, audience behavior, and competitors’ best-performing ad creatives • Create hooks, ad angles, creative briefs & video scripts that convert cold traffic into customers • Write briefs for UGC creators and video editors with clear structure, emotional triggers, and CTA • Analyze creative performance and rapidly A/B test & iterate • Develop high converting static ads (60% Reels & 40% Static) • Use tools like ChatGPT to ideate, iterate, and optimize creative angles • Analyze performance metrics and identify winning creatives and angles

• Design and operate iRESTORE’s internal production flywheel to support multiple content streams • Establish clear creative inputs, feedback loops, and iteration cycles to increase speed to market • Translate performance data into creative direction and production priorities to ensure all content aligns with the Product Marketing Triangle (Product, Customer, Market) • Drive high-volume testing schedules for paid ads, supporting scaling protocols that allow winning content to scale aggressively • Produce high-converting formats including comparison content, studio performance ads, and whitelisting-ready creator content • Own the AI-first production strategy and creative workflows across the content engine • Oversee creative for the homepage, PDPs, and landing pages, balancing aesthetic elevation with conversion performance • Lead and develop a high-performing team of designers and AI producers

• Lead and Oversee Projects: Own the end-to-end delivery of CGI projects, ensuring high-quality output that exceeds expectations, leveraging AI-enhanced workflows where appropriate to boost efficiency and creativity. • Creative Direction: Establish creative and technical direction for all CGI content, including sequence setup, lighting, rendering, and final delivery. Ensure the highest standard of work across all projects. • Mentorship and Team Development: Lead, mentor, and inspire a team of 3D artists and CG Team leads, providing guidance, constructive feedback, and career development opportunities. Motivate and influence the CG team to constantly strive for excellence in performance. • Collaborate Across Teams: Work closely with Producers and Team leads to align on project objectives and deliverables. • Resource Management: Allocate team resources effectively across multiple projects to meet deadlines and maintain quality. • Ensure Technical Excellence: Oversee the readiness of assets for review, troubleshoot technical challenges, and ensure that projects align with the latest CGI techniques, AI innovations and industry best practices. • Drive Innovation: Explore new tools, techniques, and workflows to push the boundaries of CGI and deliver innovative solutions. Investigate, propose and implement innovative ways of delivering CGI services to maximise efficiency and productivity. • Client Interaction: Act as a client-facing representative for all CGI work, presenting ideas, discussing progress, and ensuring their vision is brought to life. • Brand Stewardship: Be a brand guardian by maintaining visual consistency and fidelity across all projects.