SimplyGood

• Launch and manage all paid media campaigns across Meta (Facebook/Instagram) • Plan, launch, and optimize campaigns across TOF, MOF, and BOF • Monitor and adjust bids, budgets, targeting, and placements daily • Run A/B tests on ad copies, angles, campaign & bidding strategies • Optimize for ROAS, CAC, CTR, CPC, and conversions • Research industry trends, audience behavior, and competitors’ best-performing ad creatives • Create hooks, ad angles, creative briefs & video scripts that convert cold traffic into customers • Write briefs for UGC creators and video editors with clear structure, emotional triggers, and CTA • Analyze creative performance and rapidly A/B test & iterate • Develop high converting static ads (60% Reels & 40% Static) • Use tools like ChatGPT to ideate, iterate, and optimize creative angles • Analyze performance metrics and identify winning creatives and angles