• Develop and execute a global SEO roadmap (technical, on-page, content) to improve rankings and traffic. • Conduct audits, keyword research, and performance tracking across web properties. • Lead App Store Optimization (ASO) strategy across iOS and Android for all key markets. • Manage localization, A/B testing, creatives, and in-app events in multiple languages. • Optimize for cost-effective installs, retention, and user quality. • Work closely with Product, Engineering, and Data teams to drive growth experiments, funnel improvements, and user lifecycle initiatives. • Analytics & Reporting: maintain dashboards, monitor KPIs, and own performance reporting across all acquisition channels.

If you know how to turn underperforming pages into top-ranking assets, this role is for you. In this position, you’ll work with a small elite team of dynamic, creative professionals to publish and optimize high-value content for our clients in original, clever, and inventive ways. This role is perfect for someone with a keen eye for detail, with their finger on the pulse of SEO best practices, who consumes a wide variety of content like it’s candy, and can filter out the noise to see the big picture. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms.  Responsibilities - Keyword research, targeting, and implementation across client websites (this is a must-have) - Quickly and effectively executing, at a high level, client, AM, and PM requests with minimal QA revisions. - Editing and optimizing content to improve a client's content ranking in search engines (as needed) - Have a keen eye for detail and possess excellent SEO and content trends knowledge - Publishing new content and improving existing content - Publishing and enhancing landing pages in a variety of WordPress themes  - Creating custom graphics and enhancing images for landing pages and blogs - Posting and optimizing blogs for targeted phrases. - Using SEO principles to maximize the copy’s reach (internal linking, metadata optimization, schema) - Possess exceptional on-page SEO skills with high attention to detail - Collaborating with AMs, PMS, technical, strategy, and local on client campaigns - Editing content to improve optimization - Ensuring that SEO and AI SEO strategies are effectively implemented - Marking up sites and content with JSON schema (FAQPage, VideoObject, LegalService, Person, Organization).

• Lead Smallpdf’s global SEO program (technical, on-page, content, off-page) to grow organic visibility, relevant traffic, and new ARR from search, while improving discoverability in LLMs and AI-driven search. • Manage and mentor a team of 3-6 full-time and freelance SEO specialists. Set goals, development plans, and operating cadence (ideation, planning, execution, measurement and reviews). Foster a culture of rapid, high-quality execution and continuous learning. • Partner with the Head of Marketing to drive brand visibility in AI Search / LLMs. • Own Smallpdf’s SEO roadmap, linking priorities to: A) business outcomes (e.g. new ARR), B) SEO metrics (e.g. rankings, traffic, backlinks), and C) LLMO metrics (e.g. brand visibility, citations, mentions). • Collaborate strongly with Product and Engineering to execute our SEO roadmap. • Align stakeholders across the Leadership team, Marketing, and Product and Engineering to ensure SEO and LLMO priorities are properly understood and resourced. Report back on results with clear data, action plan, and asks. • Design, implement and iterate experiments to improve SEO performance at a rigorous pace. Build a standard operating procedure for SEO experiments including hypothesis, prioritization, measurement, rollout and reporting. • Help shape Smallpdf’s content strategy to align with SEO and LLMO opportunities. Provide input on optimizing content operations (target keywords, content templates, refresh cycles, competitive research) to expand our organic footprint while maintaining quality. • Define and track SEO KPIs, running recurring audits and monitoring to ensure we remain on-track and mitigate risk.

SEO Specialist 2 About the Team At Coderoad, we're more than just a software development company—we're your gateway to the global tech world. Whether you're looking to skill up or level up your career, we offer the challenges you’ve been searching for. We provide end-to-end software development services and give you the opportunity to work on exciting, real-world projects in a supportive environment. Whether it's staff augmentation, dedicated IT teams, or general software engineering, we have opportunities for everyone to challenge themselves and take their career to the next level! The SEO Specialist 2 is responsible for delivering our client's Premium level of Search Engine Optimization services to help achieve subscribers’ goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating clients’ websites, and determining actions to improve site performance. Monthly collaboration on strategy with Digital Marketing Managers and other internal stakeholders like the SEO Copywriters, Performance Managers, and Campaign Coordinators, and Social Coordinators is involved. The SEO Specialist 2 is the point of contact for all organic search-related questions and concerns. Location: LATAM Time Zone: Team operates on U.S. East/West Coast hours How You’ll Make an Impact - Collaborate with internal stakeholders on additional strategies to help the client achieve their goals, and generally act as consultant for client’s online search presence. - Serves as key SEO liaison to Digital Marketing Manager by completing search engine related requests like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand. - Collaborate with internal stakeholders (Copywriters, Performance Managers, Campaign - Coordinators, Social Coordinators on digital marketing strategies to support the client. - Improve client site performance and KPIs by utilizing white hat search engine optimization tactics. Implement determined strategic content strategy based on site performance and dealer needs; appropriately optimize custom pages and content added to the site. - Utilizing the client's analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities. - Consolidates and synthesizes customer data and organic website performance, and presents information in client-facing reports that articulates the value of the Premium SEO program. Reports include key performance metrics, impact of previous SEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context. - Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, and Moz Pro to assist with identifying potential site opportunities. - Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action. - Continually increase SEO knowledge by attending SEO team knowledge share sessions, office hours, and other continuing education opportunities, and fulfill all duties assigned. What We’re Looking For - High School Diploma and at least 3 years of experience in a related field; or A post-secondary degree or certification in a related discipline and up to 1 year of relevant experience; or 5 years of experience in a related field instead of formal education. - Proven experience managing SEO strategies for U.S.-based companies, including content optimization and keyword strategy for English-language markets (must-have). - Understanding of how search algorithms work - Knowledge of search engine optimization tactics - Ability to manage competing priorities - Working knowledge of Google Analytics, Google Search Console, and other industry tools - Basic knowledge of Microsoft Office and HTML - Excellent written and verbal English communication skills - Self-directed, driven, and enthusiastic - Automotive experience, broad knowledge of digital marketing strategy is a plus - Additional certifications (Google Analytics, Adwords, Hubspot, etc.) is a nice to have What you’ll love: - USA Contractor - 100% Remote - Holidays Off - Paid Time Off - Health insurance assistance program. - Competitive Pay (USD) - Excellent teamwork and work environment - Training