• Betreuung der zugewiesenen Kund:innen im Bereich bezahlter Social-Media-Kampagnen. • Entwicklung und Implementierung individueller Performance-Strategien auf Plattformen wie Meta und LinkedIn. • Planung, Erstellung und Optimierung von Kampagnen. • Durchführung von A/B-Tests und Analyse der Ergebnisse. • Vorbereitung detaillierter Reportings und strategische Beratung der Kund:innen. • Datenbasierte Zielgruppen- und Marktanalysen zur optimalen Ausrichtung der Kampagnen. • Auswertung relevanter KPIs zur Kampagnenoptimierung. • Konzeption und Umsetzung maßgeschneiderter Social-Media-Performance-Strategien.

Description This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum. The Role As a BI Engineer within the MAS Marketing Insights & Data Democratization team, you will design, develop, and maintain scalable business intelligence solutions that power media performance insights across GM's marketing ecosystem. Your work will directly enable media optimization, campaign measurement, and cross-channel attribution by transforming complex data into actionable intelligence. You will collaborate with Media One, MarTech, EDAI, and external partners (Google, Meta, Amazon) to build and enhance dashboards, reporting frameworks, and data pipelines that support standardized and ad hoc media analytics. What You'll Do - Lead development and automation of Power BI dashboards for media performance across channels (Display, Search, Social, Video) and integrate site engagement metrics for holistic reporting. - Support campaign-level reporting, closed-loop attribution, and ROI analysis for paid media investments. - Connect data from Adobe RTCDP, AAM, ad servers, DSPs, and MarTech platforms to enable real-time analytics and audience segmentation. - Collaborate with internal stakeholders to define taxonomy, enforce naming conventions, and ensure data governance compliance - Partner with MAS Performance Analytics Squads to deliver in-market media insights and inform brand-level investment decisions. - Ensure integrity across media data pipelines, troubleshoot discrepancies, and optimize ETL processes for Azure-based environments. - Support migration efforts (e.g., OnPrem to Azure) and evolve Gold Layer structures for media reporting. - Train business partners on media analytics methodologies, reporting tools, and best practices. - Prepare documentation and analytical reports that summarize media performance trends, assumptions, and recommendations. Your Skills & Abilities (Required Qualifications) - Bachelor's or Master's degree in Computer Science, Data Analytics, Information Systems, or related field. - 3 - 5+ years of experience in BI engineering, preferably in media analytics or digital marketing performance domains. - Expertise in Power BI and advanced Excel; familiarity with Tableau and other BI tools. - Strong SQL skills (Teradata, Oracle PL/SQL) for complex media data queries. - Experience with Adobe Experience Platform (AEP), WebSDK, CJA, RTCDP, and ad tech integrations. - Understanding of media measurement frameworks, attribution modeling, and digital consumer journey analytics. - Familiarity with Azure cloud environments and data governance practices. - Excellent communication and stakeholder management skills. What Can Give You a Competitive Advantage (Preferred Qualifications) - Experience working in agile squads or cross-functional pods. - Ability to synthesize insights across channels and recommend media optimization strategies. - Passion for enabling data democratization in media performance. - Professional certifications are a plus (e.g., Microsoft Certified Business Intelligence, Data analytics tools certifications). This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. Compensation: - The expected base compensation for this role is: $83,800 - $136,200. Actual base compensation within the identified range will vary based on factors relevant to the position. - Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. - Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.) #LI-CC1 About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Total Rewards | Benefits Overview From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

• Edit long-form YouTube videos (recipes, podcasts, and branded content) from provided footage • Cut long-form content into engaging 60-second short-form videos for Reels, TikTok, and YouTube Shorts • Create 3–4 short-form clips per recipe video, optimized for engagement and vertical platforms • Edit full podcast episodes (both video and audio formats) • Produce 3–4 short-form clips per podcast episode for social distribution • Add subtitles/captions to all short-form content • Incorporate clear CTAs (e.g., subscribe, follow) into long-form videos • Ensure all edits align with brand tone, style, and pacing • Manage file workflows via Dropbox, keeping projects organized and easy to access • Deliver all final assets on time and consistently

• You will support our team in developing and producing social media content, with a particular focus on TikTok. • You will research current trends, topics and discussions within hip‑hop culture. • You will collaborate with our editorial team to develop ideas for social media formats and content series. • You will assist with planning, production and publishing of content on our social media channels. • If you enjoy writing, you can additionally support the creation of articles and longer editorial texts.