• Own customer onboarding through early delivery and conversion to long-term contracts. • Lead customer strategy across SEO, content, and AI visibility with a clear focus on outcomes. • Run weekly or bi-weekly customer meetings and manage all day-to-day communication. • Translate performance metrics (traffic, rankings, AI visibility, conversions) into clear business impact. • Partner with editors and specialists to ensure high-quality, on-time execution. • Remove blockers quickly and step in directly when execution needs hands-on leadership. • Identify renewal and expansion opportunities and advance those conversations in partnership with Account Directors. • Share learnings and patterns back with the team to improve playbooks and delivery at scale. • Operate effectively in a fast-paced, high-ambiguity environment where priorities evolve and speed matters.

What are we looking for? We are looking for a someone to lead our programmatic SEO efforts with a strong emphasis on using AI to create and optimize content. What will you lead? - Use AI to generate 1,000s of pages for how-to guides, comparison pages, templates, and more - Track and optimize our earned placements across search engines (Google, Bing etc) and AI answer engines (ChatGPT, Gemini, Claude) - Maintain a high content quality bar through evals and human review - Analyze key word trends to determine optimal pages to create - Implement other creative strategies to generate backlinks and other earned placements to support SEO/AEO - Stay on the cutting edge of AI to find new, AI-native ways of optimizing our SEO/AEO What skills do we expect you to have? - Strong programmatic SEO experience (page generation at scale, indexing, sitemaps) - Strong writing/editorial judgment and QA processes - Strong AI prompt engineering skills - Some software engineering experience (you will be creating semi-technical content) - Comfortable with content systems like CMS or MDX - Experience with SEO tools like Google Search Console, keyword research, Semrush - Experience with analytics tools like PostHog What are Hercules’ operating principles? Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process: - We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers. - We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work. - We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless. Is Hercules in-office or remote? Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly. What are Hercules’ benefits? - Healthcare, vision, and dental - User whatever AI tools you’d like (you have an unlimited AI budget) - Take what you need vacation policy - Daily lunches, dinners and snacks in the office - We guarantee you will do the best work of your career here What’s the compensation? $100k-$250k + equity (depends on seniority, equity, and location)

• Conduct keyword research to identify search opportunities for client websites • Perform on-page SEO optimization including meta tags, headings, and internal linking • Conduct technical SEO audits and provide recommendations for improvement • Identify and address issues affecting indexing, crawling, and rankings • Provide recommendations to improve site structure, page performance, and user experience • Monitor keyword rankings, organic traffic, and SEO performance indicators • Share SEO insights and updates with Project Managers and clients when required • Stay updated with search engine algorithm changes and SEO best practices

• Develop and execute SEO strategies in highly competitive niches • Use AI tools as core production tools in SEO workflows • Design scalable SEO content systems using structured prompting • Build and manage large volumes of SEO landing pages and microsites • Structure semantic clusters for high-volume and high-difficulty keywords • Conduct competitor analysis in aggressive ranking environments • Develop and optimise on-page SEO architecture, including metadata frameworks, internal linking, and content silos • Implement structured data (FAQ, Organisation, Website, Review, etc.) • Manage indexing and de-indexing processes • Implement multi-domain and geo-targeting strategies • Work with SPA rendering solutions and crawl budget optimisation • Scale SEO across domain clusters and site networks • Continuously adapt strategies based on SERP volatility and algorithm updates.