This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As the Sr. Digital Marketing Director at Geonetric, you’ll lead the strategy, execution, and optimization of digital marketing initiatives, leading a team of digital marketing experts to develop innovative digital experiences for complex healthcare systems. Setting digital marketing standards and staying on top of industry trends, you’ll shape the vision, strategy, and direction of our digital marketing products, services, and team, ensuring every client interaction is purposeful, intuitive, and measurable. - Develops and presents digital strategies, performance insights, recommendations, and roadmaps to executive stakeholders and clients. - Pushed boundaries of digital marketing thinking by integrating emerging trends, technologies, and market insights into strategic product offerings and solutions. - Stays current with digital marketing trends and identifies opportunities for innovation and improvement. - Defines, evolves, and trains teams on digital marketing strategies and best practices to deliver high-performing, data-driven digital experiences across web, search, social, and paid platforms. - Develops digital marketing strategies that align audience needs with clients’ business goals, informed by data analysis, channel performance, and market insights. - Analyzes digital performance data, audience behavior, and attribution insights to uncover opportunities and recommend strategic optimizations across channels. - Works closely with digital marketers, content teams, developers, and platform specialists to ensure cohesive, effective, and compliant execution across web, search, social, and paid media. - Serves as digital marketing lead on cross-team projects that are highly complex and/or expected to incorporate new products, deliverables, or approaches to work, iterating as needed and sharing learnings. - Translates consumer requirements and market data into recommendations for improved products, packages, and deliverables. - Analyzes data to inform business decisions and tells the story behind the numbers using Google Analytics, Google Tag Manager, Site Improve, and other data tracking technology. - Represents the digital marketing discipline in client meetings, workshops, industry events, and thought leadership opportunities. - Completes complex, challenging, and advanced work independently while understanding, anticipating, and proactively solving issues within and across disciplines. - Serves as the expert in the work of the team, driving vision and innovation, growing Geonetric’s capabilities, and ensuring discipline excellence and consistency. - Integrates strategy and market knowledge when developing new processes, recommending and working with new technologies, and spearheading solutions. - Develops and executes strategies to solve systemic issues, leading the collaboration with others and effectively communicating to stakeholders. - Independently manages team members by setting and communicating clear expectations, providing feedback, maintaining transparency and accountability, mentoring and fostering growth, addressing performance concerns, and resolving conflicts. - Independently leads the team by setting the team’s strategy and vision in alignment with Geonetric’s goals and successfully executing on that vision, ensuring efficiency, productivity, effectiveness, and profitability. - Consistently lives our core values: Own It, Bring It, Push It, Say It, Unite. Qualifications - Bachelor’s degree in marketing, communications, business, or related field required. - Typically has a minimum of 8 years’ experience. - Digital agency experience required. Requirements - Ability to communicate effectively with C-Suite level executives and client stakeholders required. - Experience working on large, complex digital marketing strategies and retainers with an emphasis on local organic and technical SEO required. - Mastery delivering client presentations and comfortability with public speaking required. - Deep familiarity in multiple sub-disciplines of local digital marketing, including digital advertising (paid search, paid social, and programmatic), search engine optimization, business listings management, and analytics/tag management required. - Exceptional skills in creative problem-solving and strategic thinking required. - Experience developing and executing digital marketing strategies within or across search engine optimization, business listings management, paid marketing, analytics, and tag management required. - Strong business acumen, aligning digital marketing investments with revenue goals, growth targets, and measurable business outcomes. - Experience applying business savvy to translate client objectives into scalable digital strategies that drive ROI, efficiency, and long-term value. Core Values - Own It: We’re accountable to ourselves, each other and our clients. We keep our promises. - Bring It: We deliver exceptional service and value every day. We’re aiming for Wow! - Push It: We’re always moving forward or learning from our mistakes. Standing still is not an option. - Say It: We’ve torn down walls so ideas and information flow freely. Candid and direct is a way of life. - Unite: We are strategic and creative, thoughtful and candid, fun and different. We’re one team, united by a common vision. Travel - Occasionally may require overnight travel.

• Provide excellent support experience to customers via all relevant communication channels. • Identify customer's needs, researching any existing issue in order to provide strategic solutions that will best address customer's needs while ensuring that any existing confusion is clarified. • Ensure first contact resolution and effective follow-up with Service partners and internal departments to ensure case closure in accordance to our service standards. • Provide constructive feedback on tools, resources, procedures and guidelines to enhance workflow and the customer experience. • Deliver the best services to customers to ensure the highest customer satisfaction with the right procedures • Build sustainable relationships and engage customers by taking the extra mile • Any other duties and responsibilities that may be assigned to you by the management from time to time, within your category of employment in the organization and for the effective implementation, maintenance and continual improvement of the Quality Management System of TDCX.

• Review and prepare market analysis of current digital marketing best practices • Conduct trend and competitor research to support campaign strategy • Assist with paid ad setup, monitoring, and basic optimization • Prepare, schedule, and publish organic content for Pinterest and Snapchat accounts • Support content planning and coordination across social media and email channels • Track and organize campaign performance data for reporting purposes • Ensure accuracy and consistency across all published content • Assist with general digital marketing and administrative tasks as needed

Job Title Digital Marketing Manager - Paid Media Job Description About The Position | Major goals and objectives and location requirements The Digital Marketing Manager - Paid Media will play a pivotal role in driving our digital advertising efforts across various platforms and channels for the Store Marketing team, including Meta, Google, Microsoft, Affiliate, Amazon, and LiveIntent. The ideal candidate will possess a deep understanding of these platforms and a strategic mindset, allowing them to deliver flawless campaign execution, actionable reporting, and the thought leadership necessary to maximize our marketing impact. In addition, the Marketing Manager will collaborate on media planning, and be responsible for campaign set-up and execution for internal teams. Remote or Hybrid 3x a week In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week. About The Positions Contributions: Campaign Operations & Execution - Set up, test and monitor on a daily basis various paid media campaigns staying within budgets and outlined parameters. - Create and manage A/B and multi-variant test campaigns across platforms according to testing schedules. Provide input and direction on upcoming testing schedules. - Coordinate with internal creative teams and senior marketing staff to ensure assets meet platform specifications and deadlines. Edit creative templates for ad execution and export when necessary. - Contribute to media planning, where applicable. Campaign Monitoring, Optimization & Reporting - Pull and aggregate performance data from various platforms to support weekly and monthly reporting. - Optimize campaigns weekly or as needed to ensure delivery is on pace and within budget parameters. - Contribute to monthly performance decks to be shared with internal stakeholders. - Identify and flag any data discrepancies or delivery issues in real-time. - Maintain organized records of historical campaign performance and testing outcomes. Overall Paid Media Support - Other duties as assigned, which may include: research of competitor activities around marketing and execution as it relates to similar goals. Provide implementation and process suggestions where appropriate across the organization. The Role’s Minimum Qualifications and Job Requirements: Education: - BA or BS degree in Marketing, Communications, Business, or a related field (or equivalent professional training). Experience: - 3+ years of experience in digital marketing, with a heavy focus on paid media execution or ad operations (agency or in-house) - Expert working knowledge of at least one major advertising ecosystem (e.g., Meta Ads or Google Ads). - Track record of managing or supporting significant monthly media spends ($100,000+), while maintaining strict efficiency targets (ROAS/CPA). - Experience with subscription business marketing or e-commerce is a plus. Specific Knowledge, Skills, and Abilities: - Platform Proficiency: Familiarity with the back-end of major ad platforms (e.g., Meta Ads Manager, Google Ads, or various DSPs). Mastery of at least one platform preferred. - Technical Aptitude: A strong understanding of tracking pixels, URL parameters (UTMs), and the general "plumbing" of digital marketing. - Data Analysis: Proficiency in Excel or Google Sheets to organize data, identify performance trends, and translate metrics into actionable insights. - Operational Excellence: Strong attention to detail and comfort pacing large budgets with minimal oversight. - Adaptability: Ability to thrive in a high-volume environment where priorities can shift based on performance data. - Creative Partnership: Comfortable collaborating with creative teams to optimize ad assets based on real-time performance data. It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees Pay Range Salary: Remote: $80,000.00 - $95,000.00 The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. #NMG#