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Lingoda GmbH logo
Lingoda GmbH

Online language school with live classes in English, Business English, German, French & Spanish.

Senior CRO, Growth Experimentation Manager

Conversion Rate OptimizerConversion Rate OptimizerFull TimeRemoteSeniorTeam 201-500Since 2013H1B No SponsorCompany SiteLinkedIn

Location

Germany

Posted

99 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expGermanEnglish

Job Description

Senior CRO, Growth Experimentation Manager

Lingoda GmbH

• Develop and execute the customer-centric experimentation roadmap and CRO strategy for acquisition and conversion aligned with business goals. • Own key conversion pages and journeys (product, section, pricing, checkout), manage the CRO opportunity backlog based on commercial upside and customer friction, and collaborate closely with Product teams for mid-funnel journeys optimisations. • Work alongside stakeholders to identify and prioritise friction and blockers across the acquisition and conversion funnel, based on customer impact, conversion potential and effort/impact balance. • Optimise messaging, value proposition, page structure, and design to guide visitors toward subscription. • Lead the ideation, design, and execution of A/B and multivariate tests with clear hypotheses, success metrics, and customer insights. • Leverage quantitative data (analytics, dashboards, cohort analysis) and qualitative feedback (surveys, session recordings) to identify drop-off and growth levers, and work alongside stakeholders to implement recommendations. • Optimise pricing presentation, plan architecture, and paywall clarity to reduce hesitation and maximise perceived value. • Support Product Marketing efforts by optimising Go-to-Markets and localised messaging onsite, to ensure effectiveness and alignment with user expectations. • Maintain dashboards and reporting to track acquisition performance, conversion metrics, journey health, and A/B tests. • Collaborate closely with Performance, CRM, Brand, Strategy, Design/UX, Product, and Engineering to implement changes seamlessly. • Monitor website performance, usability, and technical blockers affecting conversion, including Core Web Vitals, in collaboration with CMS and SEO teams. • Foster a customer-first experimentation culture, sharing insights and learnings across teams to scale best practices.

Job Requirements

  • 5+ years of experience in website optimisation, CRO, or experimentation for a B2C subscription or DTC environment. Experience leading experimentation in a scaling subscription business is a strong plus.
  • Strong understanding of conversion drivers across messaging, UX, pricing presentation, and decision-making behaviour.
  • Experience optimising subscription pricing models and trial structures, with a strong ability to model revenue impact, understand LTV/CAC dynamics, and prioritise experiments based on commercial upside.
  • Advanced knowledge of website analytics and CRO tooling (e.g., GA4, Hotjar, Mixpanel, Kameleoon, Optimizely, Google Optimize).
  • Proven experience collecting and synthesising qualitative and quantitative insights and translating them into high-impact improvements.
  • Strong project management skills with experience owning roadmaps, stakeholder alignment, and documentation (e.g., Asana, Notion).
  • Strong cross-functional collaboration skills, with experience partnering with Product, Engineering, Design/UX, Analytics, Marketing, and Creative teams.
  • Familiarity with CMS workflows and basic understanding of HTML/CSS.
  • Understanding of SEO principles and how they interact with website performance and CRO.

Benefits

  • Approachable leaders and transparent communication - every voice counts at Lingoda!
  • Company events and colleagues who are always happy to socialise + budgets towards team building events!
  • An inclusive environment with great team spirit and passion for languages
  • A well-structured and exciting onboarding process to set you up for success!
  • The possibility to work remotely from your home or in the office located in the heart of Berlin
  • Learning & development opportunities
  • Free access to our language classes
  • Mental Health programs
  • Corporate benefits & pension funds
  • Discounts on Urban Sports memberships (EU)
  • Public Transport discounts in Berlin
  • 30 vacation days per year
  • Free snacks & drinks at the office
  • The modern hardware necessary for your work (n/a for freelancers)
  • Flexible working hours

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