• Own the end-to-end editing process for both long-form podcast episodes and short-form video cutdowns, ensuring premium quality and narrative cohesion • Strategically extract key moments from raw interviews to craft attention-grabbing shorts designed for LinkedIn, YouTube Shorts, Instagram Reels, and TikTok • Apply advanced video and audio editing techniques including multi-camera sync, sound design, mixing, color grading, and motion graphics integration • Work closely with producers, content strategists, and marketing teams to align editing choices with campaign goals, platform algorithms, and audience expectations • Stay up-to-date with platform-specific best practices for discoverability, watch time optimization, captioning, and thumbnail creation • Interpret performance metrics (e.g., retention rate, scroll depth, viewer drop-off) to iterate and refine editing strategy over time • Maintain a robust post-production workflow using Adobe Premiere Pro, After Effects, Pro Tools, Audition, or other industry-standard tools • Deliver consistently on fast-paced timelines without compromising quality, with an ability to manage multiple content projects simultaneously • Collaborate with other editors and freelancers, providing feedback and maintaining consistency in visual and audio style • Recommend and implement new editing tools, templates, or workflows to improve speed and creative output

• Edit fast-paced, thumb-stopping TikToks and Reels for major brands and creators • Apply viral editing principles: strong hooks, meme integration, visual storytelling, retention tricks • Work with our creative team on concepts, pacing, storytelling angles, and punchlines • Adapt footage across platforms, repurpose content, and keep things fresh • Push boundaries — with style, sound, timing, and ideas

• Edit Short-Form Social Content - Edit short-form video content (Instagram Reels, TikTok, YouTube Shorts, Facebook videos) that drives engagement, watch-time, and shares. • Adobe Creative Suite Mastery - Use Adobe Premiere Pro, After Effects, Photoshop, and Audition to produce polished, professional video content. • Brand-Led Editing - Understand and maintain the client’s brand look and feel matching style, pacing, tone, colour grading, and transitions based on supplied briefs. • Graphic Design & Photo Editing - Create and enhance social graphics, overlays, thumbnails, captions, and photo assets when required. • Music & Audio Selection - Select relevant, trending background music and audio tracks that elevate content while remaining platform-friendly and on-brand. • Creative Storytelling for Reels - Produce captivating 15–60 second reels that hook within the first 2–3 seconds and sustain audience attention. • Asset Organisation & Workflow - Manage media assets, edits, revisions, and versions in an organised, structured folder system; deliver files on time and in correct formats. • Quality Control & Collaboration - Work with the creative director, copywriters, and project managers to refine edits based on feedback and ensure consistent quality across all deliverables.

• Edit fast-paced, thumb-stopping TikToks and Reels for major brands and creators • Apply viral editing principles: strong hooks, meme integration, visual storytelling, retention tricks • Work with our creative team on concepts, pacing, storytelling angles, and punchlines • Adapt footage across platforms, repurpose content, and keep things fresh • Push boundaries — with style, sound, timing, and ideas