• Develop engaging content for librarians including readers' advisory guides, professional development materials, instructional materials, book lists, book display ideas, reading challenges, newsletters, and online features • Ensure the content delivers on library needs and drives meaningful business outcomes • Serve as an internal subject expert on promotional readers’ advisory trends, practices, and outcomes • Contribute to the development and maintenance of content libraries, templates, and advisory resources used across NoveList products • Collaborate with product managers, designers, and data teams to shape readers' advisory tools and user experiences in NoveList products • Represent NoveList at conferences, webinars, and customer‑facing events by creating and delivering presentations and workshops on promotional readers’ advisory best practices, trends, and product capabilities • Serve as a subject matter expert in customer conversations, advisory boards, and partner collaborations • Contribute to external communications such as blog posts, articles, and recorded content that highlight NoveList’s thought leadership in readers’ advisory and demonstrate how the NoveList portfolio supports promotional readers' advisory efforts

Why Estuary Is the Place to Be Join us at a pivotal moment: we’re building the content engine to help define Estuary’s voice in the data/engineering world. As our Content Marketing Manager, you won’t just execute, you’ll invent. You’ll help us tell stories, shape narratives, and grow a community of advocates. At Estuary, you’ll enjoy: - Ownership & autonomy: define and scale the content function from the ground up - Impact at scale: your work will directly touch brand, demand, product, and community - A mission-driven, high-caliber team where curiosity, grit, and high standards win - Transparent compensation, equity in the company, and benefits to support your whole life - Flexibility: fully remote, asynchronous-friendly, occasional team offsites Your Mission (What You’ll Own) You’ll be the architect of how Estuary’s story gets told. Here’s how: Strategy & Storytelling - Develop and maintain a content strategy & editorial calendar aligned with positioning, GTM pillars, and roadmap priorities. - Work with leadership to define content themes, pillars, and key message frameworks. - Surface and translate technical differentiators, customer wins, and research insights into resonant narratives. Creation & Production - Write, edit, and manage high-quality content: blog posts, case studies, whitepapers, ebooks, email campaigns, landing pages, thought leadership, product collateral. - Commission and manage external writer/agency partners, ensuring quality, tone, and deadlines - Partner with product, engineering, sales, and customer success to co-create content, collate technical inputs, and iterate - Ensure all content is strategically optimized for SEO, keywords, and search intent. Distribution & Amplification - Own content distribution and syndication strategy across web, newsletters, social, and partner channels - Collaborate with demand gen & SEO leads to optimize content for discoverability and conversion. - Build and manage relationships with media, influencers, analysts, community leaders, and partners to co-promote and syndicate content. - Identify content repurposing opportunities (e.g., turning reports into webinars, podcasts, infographics) Social & Community - Lead Estuary’s social strategy (LinkedIn, X/Twitter, YouTube, etc.) — ideate campaigns that spark conversation, awareness, and engagement - Monitor performance metrics, run A/B tests, learn fast, optimize - Engage directly with our community (forums, Slack, open source channels), encourage UGC, and spotlight voices. - Manage and execute content publishing on key channels like LinkedIn, Twitter/X, and technical forums (e.g., Hacker News, Reddit). Metrics & Growth - Define KPIs and success metrics (e.g., pipeline influenced, MQLs from content, engagement growth, domain authority) - Build dashboards and reporting to show impact and guide decisions. - Conduct quarterly content retros and planning cycles — which themes resonated, where to double down. What Success Looks Like (6–12 Months In) - A robust, scalable content calendar with multiple content pillars driving new thought leadership - Measurable growth in content-driven pipeline and lead velocity - Increased domain authority, SEO traffic, and share of voice - Expanded social presence (followers, engagement) and community momentum - Strong cross-functional alignment such that content becomes a core driver of product launches, sales enablement, and customer retention What We're Looking For Must-haves / Required Experience - 4–6+ years in B2B content marketing, ideally in enterprise SaaS, data infrastructure, developer tools, or technical domains - Proven track record of turning complex technical topics into explicit, compelling content for multiple audiences (executive, technical, practitioner) - Experience owning content distribution, social media, and amplification with measurable brand/pipeline impact - Comfortable working across functions (product, engineering, sales, CS) and distilling technical input into narrative form - Strong self-starter, hands-on, willing to roll up sleeves and scale systems - Comfort with ambiguity and moving fast; ability to juggle strategy + execution - Ideally, prior startup experience (you know how to do more with less) Nice-to-haves / Differentiators - Experience in the data/analytics/infrastructure space - Experience building or growing a content team/function - Podcast, video, or multimedia content experience - Experience in open source or developer communities - Analytics/SEO chops (e.g., proficiency with tools like Google Analytics, Ahrefs, SEMrush) Reporting, Growth & Collaboration - Reports to: Head of Marketing - Works closely with: Product, Engineering, Sales, Customer Success, Design, and Exec leadership - Potential growth path: Lead content (and eventually a small team), content + comms lead, head of marketing What You’ll Love (Perks & Culture) - Competitive salary + meaningful equity - Flexible work, unlimited PTO - Remote-first, async culture - In-person retreats/offsites - Investment in your growth (conferences, training, tools) - A team that values transparency, radical ownership, and learning from mistakes We’re excited to see how you’ll help bring Estuary’s story to life.

Role Description We are seeking a Senior Content Marketing Manager to create authoritative, educational content that translates complex technical concepts into clear business value for enterprise buyers. This role will build trust before sales engagement, support demand generation campaigns, and help accelerate enterprise deal cycles. You will partner closely with Product, Engineering, and Sales to align messaging with real customer pain points and revenue objectives. Key Responsibilities - Develop high-impact educational assets (whitepapers, CIO guides, technical explainers, category education content) that support enterprise sales cycles. - Translate complex product capabilities into executive-level value narratives for CIOs, CTOs, and senior decision-makers. - Partner directly with Product and Engineering to ensure technical accuracy and differentiated positioning. - Create sales enablement materials that support pipeline progression and late-stage deal acceleration. - Align content strategy to demand generation campaigns and measurable pipeline outcomes. - Contribute to thought leadership initiatives that establish authority within enterprise SaaS markets. Qualifications - Experience in content marketing within Enterprise SaaS, AI/ML, data platforms, cybersecurity, cloud infrastructure, developer platforms, analytics, or governance software. - Proven track record of creating content directly tied to pipeline growth or revenue outcomes. - Experience collaborating directly with Product and Engineering teams to translate technical features into business value. - Demonstrated ability to write for both technical audiences and executive stakeholders. - Strong understanding of enterprise buyers, long sales cycles, and messaging strategy. Requirements - Prior remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US or UK-based companies. Applications without this background will not be considered. Preferred Qualifications - Experience building or scaling thought leadership programs. - Background in creating content used directly in enterprise deals (e.g., whitepapers, executive briefs). - Exposure to developer-focused or highly technical products. Tools & Technology - Content and collaboration tools (Google Workspace, Slack, Zoom, Asana) - Marketing automation platforms (e.g., HubSpot, Marketo) - CRM systems (e.g., Salesforce) - Analytics and reporting tools Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

• Assemble data and assess engagement metrics, in an effort to understand, define, and affect healthcare engagement that enhances current engagement journey flows and activities as well. as develop new engagement strategies to support Icario Products • Ensure consistency of content tone, style, and messaging across all products, in line with client brand voice and regulatory requirements • Develop persona-specific engagement plans, strategies, and frameworks in order to drive high-value behaviors • Serve as both a subject matter expert and lead to ensure internal and external content meets objective of the overall engagement plan • Responsible for ensuring the engagements flows and overall member experience drive the highest performance Assess and progress the strategy, value, and use of existing and new engagement journeys and member experiences Development and implementation of a complete set of high-value member behavior specifications necessary to drive members from engagement to action across all markets (evolving as necessary) • Continuously monitor user feedback, metrics, and analytics to measure the effectiveness of UX and content initiatives, iterating based on findings • Work directly with clients, Product, Operations and other key delivery areas to flesh out requirements, key questions, and further details needed to build market-leading consumer engagement strategies • Ensure all digital content adheres to healthcare regulations, data privacy standards, and accessibility best practices (e.g., WCAG) • Comply with Icario's compliance and security policies, complete all required training, and safeguard the confidentiality, integrity, and availability of Icario's PHI and PII • Additional duties as assigned • Embody Icario’s values