• Support and manage influencer campaigns across multiple European markets, with a strong focus on fintech-related activations • Act as a key client-facing contact, handling communication, updates, and alignment • Scout and source relevant creators across different platforms and markets • Contact talent agencies and creators directly, manage outreach, and negotiate collaboration terms • Coordinate with internal influencer managers, strategists, and operations teams to execute campaigns • Manage campaign timelines, deliverables, and budgets • Ensure creators meet content requirements, compliance guidelines, and deadlines • Track campaign performance against KPIs, report results to the client, and identify optimisation opportunities to support campaign scaling

Role Description EndeavorB2B is seeking a results-driven Demand Generation Specialist to execute and optimize multi-channel campaigns that drive engagement, qualified leads, and pipeline growth. This role is focused on hands-on campaign execution, performance optimization, and measurable impact on pipeline. You’ll partner closely with Marketing Operations, Sales, and Marketing Managers to ensure campaigns are launched efficiently, tracked accurately, and continuously improved. What You’ll Do - Campaign Execution & Ownership: - Own execution and day-to-day performance of demand generation campaigns aligned to business goals and target audiences. - Build and launch campaigns across lead generation, nurture, reactivation, and webinar programs. - Ensure campaigns are delivered on time and positioned to drive measurable outcomes. - Multi-Channel Execution & Optimization: - Execute integrated campaigns across email, paid and organic social, webinars/events, and paid media. - Monitor performance and continuously optimize to improve engagement, lead quality, and conversion. - Run A/B tests across messaging, creative, audience targeting, and landing pages. - Performance & Reporting: - Track and report on key funnel metrics including leads, MQLs, conversion rates, CPL, and pipeline contribution. - Use performance data to identify trends and recommend improvements. - Partner with Marketing Operations to ensure accurate tracking, reporting, and campaign attribution. - Sales Alignment: - Partner with sales and marketing stakeholders to align on lead priorities, definitions, and follow-up expectations. - Share insights on lead quality and campaign performance to improve conversion and pipeline impact. - Process & Execution Excellence: - Maintain campaign calendars, documentation, and workflows to support consistency and scalability. - Follow best practices in campaign setup, QA, launch readiness, and post-campaign analysis. - Stay current on demand generation trends, tools, and testing strategies. What Success Looks Like - Campaigns launch on time and perform against defined goals. - Measurable contribution to pipeline through lead generation and conversion. - Continuous improvement in engagement, CPL, and funnel conversion rates. - Strong alignment with sales on lead quality and follow-up. Qualifications - 3–5 years of experience in B2B demand generation, campaign marketing, or digital marketing. - Hands-on experience executing multi-channel campaigns (email, paid media, social, webinars). - Experience with marketing automation and CRM platforms (HubSpot, Salesforce, or similar). - Experience building and managing workflows, nurture programs, and campaign execution within marketing platforms. - Strong understanding of B2B funnel metrics and performance optimization. - Analytical mindset with the ability to turn data into actionable insights. - Strong organization, project management, and communication skills. - Ability to manage multiple campaigns and priorities in a fast-paced environment. Requirements - Salary range: $60,000 – $75,000, depending on experience and depth of hands-on execution. - Final base salary compensation will be determined based on factors such as hiring location, skillset, prior years’ experience, relevant education, certain degrees and certifications, training, and market considerations. - Pay equity considerations for internal team members. Benefits - Competitive benefits package including medical, dental, and vision. - 24/7 access to Telehealth services. - FSA and HSA pretax savings accounts. - Company paid life and disability insurance. - 401(k) with company match. - Paid parental leave. - A generous FTO policy. - 12 paid holidays! - Tuition assistance. - Professional growth opportunities through continuing education. - Mentorship program. - Company Core Value Rewards. - Employee Retail & Travel discounts.

• Launch and manage emerging digital and offline channels for acquisition. • Build structured testing roadmaps to validate channel fit and measure incremental impact. • Execute full-funnel tests from creative development, audience segmentation and bid strategy to drive learnings and performance outcomes. • Help formalize early stage channels into repeatable, scalable playbooks for broader adoption. • Own day-to-day execution and performance monitoring for early stage channels. • Analyze spend efficiency, conversion rates, and LTV metrics to optimize toward CAC, ROAS, and payback goals. • Partner with creative teams to continuously iterate on messaging and formats based on data driven feedback loops. • Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported. • Communicate actionable insights to stakeholders and propose next steps for scaling. • Keep abreast of the latest ad tech, attribution methods, and analytics solutions. • Recommend tools and platforms to enhance targeting, measurement, and campaign scalability on a global level.

• Coordinate creative related work streams across new product software launches, including go-to-market strategies, campaign coordination, handoffs and approvals. • Manage regional brand strategy / creative consultation process, & streamline learnings intake and sharing. • Support the end-to-end GTM program management for product software launches from initial planning to post-launch analysis • Collaborate with marketing and cross-functional stakeholders to define and document 360 GTM plans • Provide APAC input to global campaign development • Manage localisation of campaign assets with central localisation teams and external agencies • Manage campaign development timelines in line with local needs • Coordinate global handoffs of asset toolkits • Maintain sources of truth that consolidate local plans and assets • Manage working processes, maintain clear communication channels and provide regular updates on programme statuses, key milestones, and performance between G/R/L teams • Manage G/R/L brand consultation process, working directly with global leaders to provide strategic, creative and product guidance on country campaigns to support markets in developing globally consistent, locally relevant, product accurate, and high quality creative work • Manage a regional initiative that collects and synthesises insights, learnings and innovation from all country campaigns into key sources of truth (learnings bank) and newsletters, operationalising timely scaling of learnings across NAMER, EMEA and APAC teams