Role Description EndeavorB2B is seeking a results-driven Demand Generation Specialist to execute and optimize multi-channel campaigns that drive engagement, qualified leads, and pipeline growth. This role is focused on hands-on campaign execution, performance optimization, and measurable impact on pipeline. You’ll partner closely with Marketing Operations, Sales, and Marketing Managers to ensure campaigns are launched efficiently, tracked accurately, and continuously improved. What You’ll Do - Campaign Execution & Ownership: - Own execution and day-to-day performance of demand generation campaigns aligned to business goals and target audiences. - Build and launch campaigns across lead generation, nurture, reactivation, and webinar programs. - Ensure campaigns are delivered on time and positioned to drive measurable outcomes. - Multi-Channel Execution & Optimization: - Execute integrated campaigns across email, paid and organic social, webinars/events, and paid media. - Monitor performance and continuously optimize to improve engagement, lead quality, and conversion. - Run A/B tests across messaging, creative, audience targeting, and landing pages. - Performance & Reporting: - Track and report on key funnel metrics including leads, MQLs, conversion rates, CPL, and pipeline contribution. - Use performance data to identify trends and recommend improvements. - Partner with Marketing Operations to ensure accurate tracking, reporting, and campaign attribution. - Sales Alignment: - Partner with sales and marketing stakeholders to align on lead priorities, definitions, and follow-up expectations. - Share insights on lead quality and campaign performance to improve conversion and pipeline impact. - Process & Execution Excellence: - Maintain campaign calendars, documentation, and workflows to support consistency and scalability. - Follow best practices in campaign setup, QA, launch readiness, and post-campaign analysis. - Stay current on demand generation trends, tools, and testing strategies. What Success Looks Like - Campaigns launch on time and perform against defined goals. - Measurable contribution to pipeline through lead generation and conversion. - Continuous improvement in engagement, CPL, and funnel conversion rates. - Strong alignment with sales on lead quality and follow-up. Qualifications - 3–5 years of experience in B2B demand generation, campaign marketing, or digital marketing. - Hands-on experience executing multi-channel campaigns (email, paid media, social, webinars). - Experience with marketing automation and CRM platforms (HubSpot, Salesforce, or similar). - Experience building and managing workflows, nurture programs, and campaign execution within marketing platforms. - Strong understanding of B2B funnel metrics and performance optimization. - Analytical mindset with the ability to turn data into actionable insights. - Strong organization, project management, and communication skills. - Ability to manage multiple campaigns and priorities in a fast-paced environment. Requirements - Salary range: $60,000 – $75,000, depending on experience and depth of hands-on execution. - Final base salary compensation will be determined based on factors such as hiring location, skillset, prior years’ experience, relevant education, certain degrees and certifications, training, and market considerations. - Pay equity considerations for internal team members. Benefits - Competitive benefits package including medical, dental, and vision. - 24/7 access to Telehealth services. - FSA and HSA pretax savings accounts. - Company paid life and disability insurance. - 401(k) with company match. - Paid parental leave. - A generous FTO policy. - 12 paid holidays! - Tuition assistance. - Professional growth opportunities through continuing education. - Mentorship program. - Company Core Value Rewards. - Employee Retail & Travel discounts.

• Launch and manage emerging digital and offline channels for acquisition. • Build structured testing roadmaps to validate channel fit and measure incremental impact. • Execute full-funnel tests from creative development, audience segmentation and bid strategy to drive learnings and performance outcomes. • Help formalize early stage channels into repeatable, scalable playbooks for broader adoption. • Own day-to-day execution and performance monitoring for early stage channels. • Analyze spend efficiency, conversion rates, and LTV metrics to optimize toward CAC, ROAS, and payback goals. • Partner with creative teams to continuously iterate on messaging and formats based on data driven feedback loops. • Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported. • Communicate actionable insights to stakeholders and propose next steps for scaling. • Keep abreast of the latest ad tech, attribution methods, and analytics solutions. • Recommend tools and platforms to enhance targeting, measurement, and campaign scalability on a global level.

• Coordinate creative related work streams across new product software launches, including go-to-market strategies, campaign coordination, handoffs and approvals. • Manage regional brand strategy / creative consultation process, & streamline learnings intake and sharing. • Support the end-to-end GTM program management for product software launches from initial planning to post-launch analysis • Collaborate with marketing and cross-functional stakeholders to define and document 360 GTM plans • Provide APAC input to global campaign development • Manage localisation of campaign assets with central localisation teams and external agencies • Manage campaign development timelines in line with local needs • Coordinate global handoffs of asset toolkits • Maintain sources of truth that consolidate local plans and assets • Manage working processes, maintain clear communication channels and provide regular updates on programme statuses, key milestones, and performance between G/R/L teams • Manage G/R/L brand consultation process, working directly with global leaders to provide strategic, creative and product guidance on country campaigns to support markets in developing globally consistent, locally relevant, product accurate, and high quality creative work • Manage a regional initiative that collects and synthesises insights, learnings and innovation from all country campaigns into key sources of truth (learnings bank) and newsletters, operationalising timely scaling of learnings across NAMER, EMEA and APAC teams

Who You Are: You’re a strategic, data-driven demand generation leader with deep experience driving enterprise pipeline creation across inbound, ABM, outbound, and expansion motions. You excel at orchestrating full-funnel programs that directly generate measurable revenue impact and can confidently partner with sales, BDR/SDR organizations, and customer success to drive alignment and predictable results. You thrive in fast-paced, high-growth environments and are skilled at experimenting, optimizing, and scaling initiatives with precision. You bring a strong command of account-based strategies, including personalized multi-channel programs, creative ABM plays, and innovative event activation concepts tailored to enterprise buyers. You consistently leverage advanced agentic AI workflows, automation, and data intelligence to amplify team productivity and overall program impact. You collaborate naturally with cross-functional partners in marketing, sales, customer success, and product. You communicate clearly, operate transparently, and lead with curiosity, humility, and a mindset of continuous improvement. What You’ll Be Doing: - Lead enterprise demand-generation strategy. Oversee all motions tied to net-new and expansion pipeline creation, including enterprise inbound programs, ABM initiatives, lifecycle nurture, outbound alignment, and scaled field/event activation. - Drive predictable pipeline generation. Own pipeline targets for enterprise segments, actively partnering with sales, customer success, and BDR/SDR teams to ensure strong coverage, rapid follow-up, and consistent funnel progression. - Scale ABM programs. Build and refine multi-channel, account-based strategies across target account lists — including highly personalized campaigns, creative ABM plays, and innovative digital + field tactics. - Deliver standout event programs. Develop and execute unique event activation ideas, from executive experiences to integrated field strategies, ensuring events contribute meaningful pipeline and engagement. - Supercharge efficiency through AI. Apply advanced agentic AI techniques to accelerate content creation, personalization, segmentation, automation, and experimentation across demand programs. - Optimize the full funnel. Conduct rigorous funnel analysis, identify drop-offs, evaluate channel and segment performance, and run data-backed experiments to increase velocity, conversion, and ROI. - Collaborate and prioritize effectively. Partner with product marketing, digital, content, revenue operations, and sales to align initiatives and ensure a cohesive, high-impact customer journey. - Manage a $5M+ budget. Allocate resources across digital channels, ABM platforms, martech, field events, and agencies to maximize ROI and pipeline impact. - Report performance and strategy. Present key insights, program results, financial metrics, and forecasts to leadership, offering clear recommendations and maintaining accountability for outcomes. What You’ll Need: - 7+ years leading demand generation or digital marketing teams at a growing B2B SaaS company, with responsibility for enterprise pipeline creation and a $5M+ budget - Demonstrated success owning and scaling ABM programs and enterprise demand motions - Strong experience partnering closely with BDR/SDR teams - Expertise with modern GTM technology stacks, including Salesforce, Marketo, 6sense, - Deep understanding of inbound, ABM, and expansion pipeline levers - Hands-on experience with agentic AI marketing workflows (required) - Strong analytical skills with experience in attribution, experimentation, and full-funnel optimization - Strong collaboration skills with revenue, product, and customer teams; cybersecurity experience is a plus - Bachelor's degree in Marketing or related field, or equivalent experience Who We Are: Invicti is transforming the way web applications are secured. An AppSec leader for more than 15 years, Invicti enables organizations in every industry to continuously scan and secure all of their web applications and APIs at the speed of innovation. Invicti provides a comprehensive view of an organization’s entire web application portfolio, and powerful automation and integrations enable customers to achieve broad coverage of even thousands of applications. Invicti is headquartered in Austin, Texas, and serves more than 3,500 organizations of all sizes all over the world. Why Invicti: Your Health & Wellness Matters: - Health Insurance: Taking care of our team goes beyond the office. We cover 100% of employee health care, vision, and dental premium costs. For dependents, we contribute 75% of the health care and 50% vision/dental premium cost, so you can be sure that you and your family are in the best possible health. Coverage is effective on your first day - Employee Assistance Program: Emotional Support Counseling services - 24/7 Life Coaching, Dependent Care, Elder Care, Financial & Legal Support, Wellness Coaching, New Parent Support, and more - Parental Leave: 16 weeks paid leave for birthing parent recovery, 4 weeks paid leave for non-birthing/bonding parent - 401(k) Savings Plan: 50% up to 6% company match with 100% annual cliff vesting We Value Adult/Life Balance: - Hybrid or Remote Working: If you are local to one of our office locations, you can work a hybrid/home schedule - we got you covered - Discretionary Time Off: Enjoy a flexible vacation schedule where you do not have to wait to use time off until it is accrued - Quarterly Thrive-Wellness Days: One extra vacation day per quarter where the entire company takes a break from normal, daily activities to refresh and rejuvenate - Volunteering: 5 days of paid time off each year to participate in the volunteer activities of your choice At Invicti, we embrace diversity and individuality in all forms. Discrimination has no place here - regardless of race, religion, gender, age, ability, sexual orientation, or any other aspect that makes you unique. We're all about creating a space where everyone feels valued and included. So come as you are and join us in shaping the future of our industry.