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BrowserStack logo
BrowserStack

The most reliable web and mobile app testing platform on the market.

Lead - SEO

SEO MarketingSEO MarketingFull TimeRemoteSeniorTeam 501-1,000Since 2011H1B No SponsorCompany SiteLinkedIn

Location

India

Posted

82 days ago

Salary

0

Seniority

Senior

6 yrs expEnglish

Job Description

Lead - SEO

BrowserStack

• Execute and contribute to the end-to-end SEO and AEO/GEO strategy aligned with company OKRs. • Build and execute organic growth plans across traditional search engines and AI-driven answer platforms. • Identify and prioritize high-intent opportunities across the funnel (TOFU → BOFU). • Support positioning the brand as a trusted source for AI-generated answers. • Lead keyword, topic, and entity research with strong intent mapping. • Decide what content to build, why, and how it drives business impact. • Collaborate closely with content writers to ensure SEO, UX, and clarity are embedded from the start. • Apply strong UX principles to content structure, tone, layout, and overall usability. • Ensure content is optimized for users first, while remaining search- and AI-friendly. • Track and analyze performance using Google Search Console, GA4, Semrush/Ahrefs, and related SEO tools. • Work cross-functionally with Product, Engineering, and Design teams to support SEO initiatives. • Directly report the business impact of SEO initiatives to leadership & ideate growth strategies. • Provide guidance and mentorship to junior SEO or content team members, as needed.

Job Requirements

  • 6+ years of hands-on and strategic SEO experience, preferably in SaaS or B2B category.
  • Experience contributing to or owning SEO strategy execution with measurable impact.
  • Strong understanding of AI search, AEO/GEO, and LLM-driven content discovery.
  • Deep expertise in keyword research, intent mapping, and content strategy.
  • Solid technical SEO knowledge (indexing, crawlability, JS SEO, site architecture).
  • Experience collaborating across teams; exposure to mentoring junior team members is a plus.
  • Highly hands-on with GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools.
  • Clear, structured, and analytical thinker with strong prioritization skills.
  • Experience with programmatic SEO or large-scale content systems.
  • Familiarity with conversion rate optimization (CRO) and experimentation.
  • Experience supporting SEO efforts across multiple markets or regions.

Benefits

  • Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000
  • Gratuity as per payment of Gratuity Act, 1972
  • Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends
  • Remote-First work environment that allows our people to work from home
  • Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience

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