• Develop, implement and monitor marketing strategies and campaigns, using analytics to attract prospective tenants to optimize performance. • Oversee digital performance marketing (SEO, SEM, paid social, Google Performance Max) and manage budgets to maximize ROI. • Coordinate production of marketing collateral and ensure all materials align with brand standards and guidelines. • Draft, present, and maintain an Annual Business Marketing Plan for each assigned community, outlining key initiatives, seasonal campaigns, digital advertising strategy, outreach efforts, and event programming for the year ahead. • Manage and optimize AppFolio CRM workflows, ensuring effective lead management, campaign integration, and data-driven insights to improve conversions. • Partner with onsite leasing teams to develop community-level campaigns, events, and outreach initiatives. • Oversee social media strategies and reputation management platforms to drive engagement, surveys, and brand trust. • Develop and maintain relationships with external vendors such as ILS advertisers, prop tech partners, designers, and printers. • Plan and execute resident and community engagement initiatives, including events, referral programs, and partnerships with local businesses and organizations to enhance brand visibility. • Stay up-to-date on industry trends, best practices, and emerging technologies in apartment marketing. • Provide training and support to leasing teams on marketing initiatives and strategies. • Report on marketing performance, including key metrics and insights, to asset and regional managers.

• Define positioning and value propositions by service and ICP • Build and execute go-to-market strategies • Develop qualified demand generation (ABM, technical content, B2B campaigns) • Align marketing and sales with a focus on pipeline and revenue • Establish routines, processes, and predictability for marketing • Monitor and optimize business metrics (pipeline, conversion, influenced revenue) • Ensure consistency between brand messaging, operations, and customer experience

• Lead the creation and execution of marketing campaigns, programs, events, and activities with strategic technology partners. • Collaborate closely with the Revenue Marketing, Partnerships, and Product Marketing teams to ensure GTM partner plans align with dbt Labs’ broader business goals. • Build and nurture relationships with marketing counterparts at key partners like Snowflake, Google, AWS, Microsoft, and Databricks to align on co-marketing efforts and shared objectives. • Clearly articulate the value of dbt to partners and support them in promoting the platform internally and to their customer base. • Own the development of joint messaging and co-branded assets—including blogs, webinars, solution briefs, and presentation decks—ensuring alignment and consistency across all public-facing content. • Create internal enablement materials to educate and empower sales teams to leverage partner campaigns and initiatives. • Gain a deep understanding of partner business strategies and priorities; design co-marketing programs that provide mutual value. • Set and manage OKRs, track program performance, and deliver quarterly reviews with partners to assess impact, identify opportunities, and ensure strategic alignment. • Develop annual GTM marketing plans tailored to individual partners, accounting for geographic and vertical-specific nuances. • Exercise strategic judgment in deciding which partner activities to pursue and how best to allocate time and resources for maximum impact.

• Analyze AMER pipeline performance across Enterprise and Major segments to identify gaps in pipeline coverage, conversion, and velocity. • Translate insights into targeted marketing programs designed to address funnel risk and accelerate pipeline creation and progression. • Develop and execute high-impact marketing initiatives designed to engage new buying groups and expand influence within priority accounts. • Create programs focused on progressing engaged accounts further into the funnel and increasing opportunity momentum. • Act as a central orchestrator across GTM stakeholders to ensure coordinated execution against regional pipeline priorities. • Identify high-value Enterprise and Major accounts where targeted marketing investment can materially influence pipeline creation. • Develop new marketing programs designed to drive pipeline and revenue impact. • Capture learnings from program experimentation and execution across AMER and translate them into repeatable playbooks and frameworks that improve marketing effectiveness and pipeline performance.