• Execute outbound email marketing campaigns in support of telesales and lead generation efforts • Use Klaviyo to send emails, design emails and track email marketing results • Maintain clean lists, segmentation, and campaign schedules • Track and report on campaign performance metrics, including: Leads generated, Email open/click rates, Conversion rates, Follow‑up effectiveness • Prepare weekly and monthly marketing performance reports • Help identify trends, insights, and opportunities to improve results • Assist with scheduling and publishing social media content • Support engagement tracking and reporting (followers, reach, engagement) • Help execute social campaigns tied to larger marketing initiatives • Coordinate with creative and marketing managers on content needs • Work within defined marketing workflows, tickets, and campaign briefs • Support campaign documentation and organization • Collaborate closely with marketing managers, creative services, and sales teams • Ensure campaigns are launched on time and measured properly

• Build, manage, and optimize email campaigns and automated flows in Klaviyo • Create and improve key retention flows such as welcome, abandoned cart, browse abandonment, post-purchase, winback, and sunset flows • Segment audiences for targeted messaging and improved campaign performance • Monitor campaign and flow performance, and use data to make recommendations and improvements • Run A/B tests on subject lines, content, offers, and send strategies • Work with copywriters and designers to ensure campaigns are aligned with brand goals and best practices • Maintain email calendar planning and support overall retention strategy • Review account performance and identify opportunities for growth • Ensure quality assurance across campaigns, automations, links, tracking, and deliverability best practices • Stay up to date with Klaviyo features, ecommerce trends, and retention marketing strategies

Overview The Associate Email Marketer, Resident Solutions Marketing reports to the Sr. Director, Resident Solutions Marketing (B2C). The role of the Associate Email Marketer is to successfully coordinate, execute, and manage email communications. This position is ideal for a digital marketing professional with 3-4 years of experience in executing email marketing campaigns looking to grow their career in B2C and B2B strategic marketing in a fully remote role. Responsibilities - Use provided copy and direction to build content in InDesign as needed. - Build, QC, deploy email sends and monitor as needed to ensure no deployment issues. - Collaborate with cross-functional teams to execute email marketing campaigns, including rounds of revisions and securing necessary approvals. - Manage multiple email marketing campaigns simultaneously, ensuring timely delivery and that emails meet quality standards. - Assist internal teams with reporting needs by helping compile performance metrics from deployed campaigns. - Engage with and build positive relationships with multiple internal teams varying in size, geography, and demographics. - Ensure compliance with email marketing regulations, adhering to guidance on industry best practices for all email communications. - Identify and raise opportunities to streamline processes and reduce manual effort for more efficient campaign execution. - Assist the resident marketing team in additional strategic initiatives. e.g customer journey evaluations, creative and channel testing opportunities, leveraging new capabilities, etc. - Assist customer communications by helping to track and manage deliverables. Assist in compiling and maintaining accurate email distribution lists by crosschecking Salesforce data with Customer Success inputs to ensure correct audience targeting. Qualifications - Bachelor’s degree or experience in marketing, advertising, communications, or a related field. - 3-4 years’ experience in email marketing including building and deployment. - Proven end-to-end ownership of campaigns. - Strong communication and collaboration skills to build relationships across teams to launch campaigns effectively. - Experience with Email Service Provider platforms (Customer IO, Pardot, etc.) - Strong self-awareness to openly share and receive feedback and to pursue learning. REQUIRED KNOWLEDGE/SKILLS/ABILITIES - Problem solver with strong organizational and time-management skills. - Strong project management skills, with the ability to prioritize and manage multiple initiatives and deadlines. - Excellent communication and interpersonal skills. - Self-motivated with the ability to work independently, as well as in a group, to achieve team goals. - Proficiency with MS Office Suite (including Word, PowerPoint and Excel) BONUS knowledge / skills: - - Basic knowledge of Smartsheet or similar tools is an asset. - Knowledge and experience with Adobe CS including InDesign, Photoshop and Illustrator a plus. - Basic knowledge of in-app notifications and SMS a plus. - Coordinating omnichannel campaigns; recognize/prioritize campaigns running simultaneously a plus Physical Demands and Working Conditions While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word. May be required to sit and/or stand for long periods of time. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. May be required to lift or move 10+ pounds. #LI-REMOTE #LI-JL1 Salary and Benefits RealPage provides a competitive salary package along with a comprehensive benefit plan that includes: - Health, dental, and vision insurance. - Retirement savings plan with company match. - Paid time off and holidays. - Professional development opportunities. - Performance-based bonus based on position. Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees. Pay Range USD $56,100.00 - USD $95,500.00 /Yr.

About Panorama: Panorama Education is a fast-growing technology company focused on helping students achieve academic success and well-being. More than 2,000 K–12 school districts serving 15 million students across all 50 states have adopted Panorama to understand and support students across academics, attendance, behavior, and life skills development. School districts turn to Panorama's student support platform, research-backed surveys, and professional development to track progress toward strategic goals and improve student outcomes. Panoramians can choose to work fully remote anywhere within the Continental United States. About the Role: As a Lifecycle Marketing Manager, you will own and evolve Panorama’s email marketing strategy across the full funnel. In this role, you’ll develop and execute high-impact campaigns and nurture programs that deliver relevant, timely messaging based on funnel stage, persona, and intent data—helping to re-engage leads, accelerate pipeline, support customer expansion and retention, and drive revenue growth. From campaign planning and build to testing, optimization, and performance analysis, you’ll ensure Panorama’s lifecycle programs deliver measurable business impact. You will also partner closely with Sales to support outbound cadence creation and optimization, ensuring email plays a critical role in coordinated go-to-market efforts and prospect engagement. In addition, you’ll help support Panorama’s webinar program by assisting with campaign promotion, post-event follow-up, and engagement strategies that maximize pipeline impact. Responsibilities: Email Strategy & Execution - Partner with Growth and Product Marketing to develop email campaign strategies aligned to acquisition and expansion goals - Build and optimize nurture programs tailored to funnel stage, persona, and behavioral signals to move leads down the funnel - Build, QA, and deploy emails in HubSpot (or similar marketing automation platform). - Plan and execute tests (subject lines, content, CTAs, send timing) to continuously improve performance - Ensure all email programs comply with relevant regulations and best practices (e.g., CAN-SPAM, GDPR) - Collaborate with design and marketing partners to create and maintain on-brand, user-focused email templates - Partner with Marketing Operations to set up and maintain marketing automation workflows, personalization logic, and triggered emails based on user behavior and engagement Webinar Activation & Technical Management - Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues - Own the post-webinar process, including post-event follow-up campaigns, smooth lead handoff, and strategies for extending webinar shelf life through on-demand content - Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement SDR Partnership & Lead Follow-Up - Partner with SDR team to support outbound cadence creation and optimization, ensuring messaging alignment and improved engagement across marketing and sales touchpoints - Develop and optimize post-event and inbound lead follow-up sequences. - Support audience list pulls and segmentation for SDR outreach efforts. - Help improve handoff processes between Marketing and Sales Reporting & Optimization - Track, analyze, and report on key performance metrics such as open rates, click-through rates, conversions, registrations and attendance, pipeline impact, and deliverability - Analyze campaign performance and share actionable insights with marketing and sales stakeholders. - Maintain documentation of processes and best practices. - Stay current on email marketing and webinar trends, tools, and deliverability best practices