• Design, build, and maintain MMM models that estimate incremental channel contributions, including prior elicitation, adstock/saturation modeling, validation, and sensitivity analysis. • Develop and analyze geo-experiments (synthetic control, difference-in-differences) to measure marketing incrementality and validate MMM outputs. • Build and maintain data pipelines and automated measurement systems ensuring reproducibility and scale. • Use AI agent workflows to rapidly develop v0 prototypes and spec-driven model implementations — compressing weeks of iteration into days. • Refine research prototypes into production-grade systems with proper unit testing, data validation, and code review standards. • Translate complex measurement findings into clear narratives and confident budget recommendations for Marketing and Finance stakeholders.

• Lead projects involving large, complex datasets, advanced statistical modeling, machine learning, artificial intelligence, and data visualization • Design and deploy predictive models to support strategic decision-making for healthcare and life sciences clients • Develop scalable, AI-driven analytical solutions using modern, open-source technologies • Define analytical approaches, simulation models, and feature engineering strategies across multiple healthcare domains • Validate, test, and refine models to ensure accuracy, robustness, and real-world applicability • Lead the design and optimization of data pipelines supporting clinical, real-world, and commercial data • Oversee data cleaning, transformation, and preprocessing workflows to support advanced analytics • Develop and implement distributed machine learning solutions across cloud environments • Ensure data architecture supports scalability, performance, and secure handling of sensitive healthcare data • Present complex analytical findings to internal teams, clients, and senior stakeholders • Translate technical outputs into clear, actionable insights for non-technical audiences • Provide technical leadership across analytics initiatives and mentor junior team members • Partner with cross-functional teams to support new business opportunities and innovation efforts • Contribute to new business and organic growth opportunities by shaping data science approaches for proposals, pitches, and client engagements.

• Analyze, clean, and visualize healthcare datasets • Apply introductory data-science techniques • Translate product and regulatory needs • Solve real-world data challenges

Job Description Summary The ideal location for this role is East Hanover, NJ but a distant working arrangement may be possible in certain states. Distant workers are responsible for the cost of home office expenses and periodic travel/lodging to East Hanover, NJ, as determined necessary by hiring manager. The Insights and Decision Science (IDS) team is dedicated to enabling improved decision making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into the VP, Decision Science TA and Launch this role is crucial in enabling proactive and integrated insight-driven decision making for the brand, addressing business problems, shaping strategy and implementing decision science through IDS capabilities. The Decision Science, Product Lead is a strategic leader responsible for transforming complex data into actionable insights that drive brand success. This role is pivotal in integrating and synthesizing information from diverse sources to provide comprehensive, actionable answers that align with brand strategic imperatives. By supporting the generation and analysis of insights throughout the product lifecycle as the connector between the IDS and product team, the individual ensures continuous insight-generation and strategic alignment, fostering innovation and informed decision-making. Leading a team of high-performing IDS POD at product level, this role is instrumental in shaping the brand's strategic direction, ensuring that insights are effectively. Job Description Key Responsibilities: - Shape the strategic direction of the brand by leveraging insights to identify opportunities, address challenges, and optimize performance - Integrate and synthesize insights from across IDS functions to deliver comprehensive, actionable recommendations that address key brand objectives - Actively participate in IPST discussions and decision-making, contributing data-driven insights and challenging established thinking to refine strategies - Understand and help craft the brand narrative for IPST meetings and conversations with senior leadership - Serve as the primary point of contact and proactive strategic thought partner for the Integrated Product Strategy Team (IPST) and General Management (GM), driving brand performance narrative, and ensuring consistent communication and alignment - Collaborate with the IPST Lead to further refine analyses & sharpen insights / recommendations - Lead IDS POD at product level by working across IDS pillars to direct and synthesize information to help drive brand performance - Share key insights with the IPST, while actively pressure-testing and challenging current thinking to drive innovation and informed decision-making - Support the generation and analysis of insights throughout the entire product lifecycle, ensuring continuous improvement and alignment with brand goals - Synthesize large volumes of analytics provided by GM, ensuring that insights are translated into actionable strategies for the brand - Pressure-test insights and analyses to ensure robust, high-quality recommendations that drive brand success - Integrate performance analytics (e.g., diagnose current results with aligned KPIs and drivers, provide clarity on root cause) and predictive analytics (e.g., data-driven scenarios and simulations) to explore/address business issues in the context of the brand Essential Requirements: Novartis seeks an individual with extensive experience in the pharmaceutical or healthcare industry, with a deep understanding of product lifecycle management, market dynamics, and regulatory environments. A proven track record in brand performance management, strategic planning, or a similar role, the person should demonstrate the ability to develop strategic insights that drive brand success and align with organizational goals. The candidate should be able to manage high performing teams, fostering a collaborative and innovative work environment. Additional qualifications are as follows: - Ten plus years of experience in the pharmaceutical or healthcare industry, with a deep understanding of brand management, product lifecycle management and market dynamics - A bachelor’s degree in business administration, Life Sciences, Data Science or a related field; an MBA or advanced degree is strongly preferred - Strong background in therapeutic area strategy, product lifecycle management, and early-stage asset planning, ideally with experience in both established and launch products. - five plus years of domain expertise in these areas are highly desired: secondary data analytics, data science, primary market research, field analytics and insights, market access and patient service analytics, or other related strategic analytics and management consulting - Expertise in synthesizing complex data from diverse sources to drive actionable, business-aligned insights and inform strategic decisions across the product lifecycle - Excellent communication skills, capable of effectively collaborating with senior leadership and aligning diverse teams around strategic goals for IPST. - Proficiency in insight and hypothesis generation, behavioral science, data science, and primary and secondary research methodologies. - Strong leadership skills in a team environment which requires negotiation, persuasion, collaboration, and analytical judgment. The salary for this position is expected to range between $236,600.00 and $439,400.00 per year. The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors. Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards. US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves. To learn more about the culture, rewards and benefits we offer our people click here. EEO Statement: The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. Accessibility and reasonable accommodations The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message. Salary Range $236,600.00 - $439,400.00 Skills Desired Agility, Brand Awareness, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Analytics, Digital Marketing, digital marketing strategy, Franchise Development, Go-To-Market Strategy, Influencing Skills, Inspirational Leadership, launch strategies, Marketing Strategy, People Management, Product Positioning, Product Roadmap, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing