Role Description We are looking for an experienced Digital Marketing Strategist to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness. If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team. You should be able to effectively connect our brand with our online customers. Responsibilities - Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs) - Research products, services and current strategies to identify new opportunities - Analyze web traffic metrics and suggest solutions to boost web presence - Monitor SEO/SEM, marketing and sales performance metrics to forecast trends - Build strong client relationships through social media interaction - Keep up-to-date with our audience’s preferences and proactively suggest new campaigns - Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency - Identify advertising needs - Establish best practices in digital marketing - Stay up-to-date with digital technologies developments Qualifications - Proven prior work experience in Digital Marketing - Demonstrable experience with SEO/SEM and CRM software - Experience implementing and optimizing Google Adwords campaigns - Solid knowledge of web analytics tools like Google Analytics - Hands-on experience with online marketing tools and practices - Familiarity with web design and HTML - Excellent verbal and written communication skills - Strong analytical and project management skills - Must possess a degree or be currently enrolled in a BS/BA program in Marketing, Advertising, Business or a relevant field. Requirements - Only considering US citizens and Permanent Residents for the role. Benefits - Equity-based compensation.

• Lead SEMI’s integrated digital engagement ecosystem as a measurable driver of membership growth, retention, and lifetime value • Establish SEMI’s unified engagement insight framework across membership, events, SEMI U, and digital commerce • Direct digital marketing performance, ensuring strategy, AI initiatives, and analytics infrastructure align with outcomes • Own SEMI’s primary digital engagement platforms (semi.org, Resource Hub) • Ensure digital platforms support membership growth and lifetime value expansion • Align Membership, Events, SEMI U, Commerce, IT, and regional teams to shared KPI frameworks

• Own and drive our marketing North Star metric: you’ll be responsible for increasing the number of people trying Northflank. • SEO Strategy: Own it. From keyword research, backlinking campaigns, and technical SEO. • Paid media: Manage paid campaigns on platforms like Google Search Ads and LinkedIn. • Community engagement: Build a meaningful presence on Reddit, HN, StackOverflow, and other developer hubs. • Product launches/announcements: Work closely with the product team to craft announcements. • Content creation: Collaborate with the content team to ideate, write, and commission blog posts. • Social media: Lead our LinkedIn strategy and explore other channels. • Cross-team collaboration: Work closely with sales and product to align strategies and share insights.

• Working with TikTok, Snapchat, Facebook. • Creating, analyzing, and optimizing UA campaigns. • Utilizing internal and external reporting and analytics tools. • Managing creatives, tracking, and analyzing direct and indirect competitors' creatives. • Collaborating with creatives and motion designers to develop and refine ad content. • Coordinating with analytics teams, product managers, and designers to align strategies. • Tracking KPIs and ensuring campaigns meet performance and ROI goals.