• Optimize and manage Google Ads, Microsoft Ads, and Meta Ads campaigns within defined performance goals • Monitor key performance indicators and adjust bidding, targeting, and creatives to improve results • Ensure efficient and strategic allocation of each client’s monthly PPC budget • Identify growth opportunities and proactively communicate insights to the account manager • Develop and implement optimization strategies aligned with client lead generation objectives • Research, test, and support the rollout of new processes and optimization frameworks in collaboration with senior team members • Continuously analyze performance data to refine campaign effectiveness

Role Description Brello Health is seeking a strategic and results-driven Senior Director of Performance Marketing to lead and scale our end-to-end performance marketing function. This senior leadership role will be responsible for setting the vision, strategy, and execution roadmap across all paid and digital acquisition channels. Reporting to the VP of Ecommerce, this leader will oversee and develop a high-performing team, driving data-informed decision-making, optimizing customer acquisition, and maximizing ROI across the funnel. This individual will serve as the organization’s primary authority on performance marketing, partnering cross-functionally to accelerate growth, improve efficiency, and elevate overall marketing effectiveness. Key Responsibilities - Paid Media Scaling: Own and scale paid advertising across all platforms — Meta, TikTok, YouTube, Google, Vibe, Reddit, and emerging channels. Lead a team responsible for campaign strategy, execution, and optimization. - Platform Strategy & Output: Set the strategic direction for how we show up and scale across each platform. Define channel-specific playbooks, oversee testing frameworks, and ensure the team maximizes output and efficiency across every dollar spent. - Content Ideation & Creative Strategy: Lead the creative strategy behind performance content. Partner closely with the Senior Director of Brand Marketing to ensure content is both effective and on brand. - Performance Tracking & Reporting: Build and own the performance marketing scorecard. Define the metrics that matter across every channel, establish reporting cadences, and ensure leadership has clear visibility into performance. - Multi-Product Scaling: Lead the strategy for scaling performance marketing across new and existing product lines. Build frameworks to efficiently launch, test, and scale new products. - Cross-Collaboration with Brand: Serve as the senior performance marketing partner to the Senior Director of Brand Marketing. Align on content pipelines, messaging, and creative briefs. Qualifications - 10–15+ years of performance marketing experience, with at least 4–5 years managing multi-function teams at a senior level. - Demonstrated experience building and leading teams — hiring, developing, and holding people accountable. - Has personally managed a minimum of $20M in annual paid media spend. - Deep expertise in paid media across Meta, TikTok, YouTube, Google, Reddit, Vibe, and emerging platforms. - Strong financial literacy, understanding unit economics, contribution margin, CAC, LTV, MER, and payback periods. - Proven ability to evaluate, test, and scale emerging and non-traditional platforms. - Strong business acumen managing budgets, building scorecards, and reporting to leadership. - A structured manager who builds department cadences and establishes clear ownership. - Extremely strong leadership qualities with the ability to inspire, align, and elevate a team. - A strategic operator who can translate business growth goals into structured team priorities. - Must be comfortable having uncomfortable conversations and holding team members accountable. - Genuine interest in longevity, health, and wellness. Requirements - 10–15+ years of performance marketing experience. - At least 4–5 years managing multi-function teams at a senior level. - Experience managing a minimum of $20M in annual paid media spend. - Deep expertise in paid media across various platforms. - Strong financial literacy and understanding of marketing principles. - Ability to evaluate and scale emerging platforms. - Strong business acumen and structured management skills. - Leadership qualities to inspire and align a team. - Comfort with accountability and difficult conversations. Benefits - Full benefits package including medical, vision, dental, 401(k) with company match, PTO, Flex days, holidays, and more! Equal Opportunity Employer Statement Brello Health is proud to be an Equal Opportunity Employer where we are committed to fostering a diverse and inclusive workplace. We are committed to cultivating a culture where all team members feel valued & respected. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, veteran status, or any other characteristics protected by applicable law. If you have any questions or require immediate assistance or accommodations during the application or interview process, please contact us at recruiting@brellohealth.com.

• Lead and grow the demand generation function, including hiring, developing, and setting clear expectations for a high-performing team. • Own Ashby’s growth strategy as we scale our sales-led motion and introduce a PLG motion, this will include a healthy balance of scaling already sophisticated ABM, Outbound, OOH, automation motions, while building out our AEO, Paid, and other areas required to build a holistic demand gen motion. • Build scalable programs across the US and EMEA, balancing global consistency with regional nuance. • Partner deeply with Product, PMM, and Content to reduce funnel friction end-to-end: discovery, education, conversion, onboarding, lifecycle nudges, and retention moments. • Work closely with RevOps and Partnerships on ICP definition, TAM analysis, list building, enrichment, and ecosystem-driven growth.

Anstellungsdetails Permanent Contract, Full- or Part-Time, Remote or Cologne / Düsseldorf / Darmstadt / Berlin Info Who we are We operate the international online marketplaces of Kaufland: Several thousand sellers and millions of products make us one of the fastest growing online marketplaces. Ours is a dynamic corporate culture that merges a start-up mentality with the opportunities offered by a large corporation. We combine knowledge and many years of experience in e-commerce with flat hierarchies and a highly motivated team. We love flexibility! You have the freedom to choose whether you want to work remotely (within Germany) or at one of our offices in Cologne, Darmstadt, Düsseldorf, or in our co-working space in Berlin. You decide what works best for you! As a part of Online Marketing, the Performance Marketing team does everything it can to increase traffic to our online marketplaces and convert it into sales. Advertising measures are performance-orientated and are optimised towards specific KPIs via data analysis. Aufgaben Your tasks - this is what awaits you in detail - You take full responsibility for the operational management and strategic development of our Google Ads & Microsoft Ads accounts, with a primary focus on high-scale Shopping and integrated App campaigns - You proactively optimize the Merchant Center data architecture and use AI-driven enrichment (e.g., LLM-based title/description optimization) to ensure our product data is "algorithm-ready" across Search, Shopping, and Discovery - You manage the end-to-end lifecycle of App Install (AC) and Engagement (ACe) campaigns, optimizing for down-funnel events and leveraging deep-linking strategies to create a seamless web-to-app journey - You design and implement the most effective account structures for our specific business needs - You understand when to use simplified architectures (e.g., Hagakure) to maximize AI learning and when to maintain granular control to protect margins or support specific product categories - You design automated monitoring systems and anomaly detection alerts to ensure 24/7 account health across both Shopping feeds and App assets - You execute a rigorous "always-on" testing roadmap, from creative A/B tests in App campaigns to feed-label experiments that identify new growth levers for Shopping - You design and refine effective processes surrounding feed management, feed optimization, and cross-channel performance analysis Profil Your profile - this is what we expect from you - Successfully completed university degree in Economics, Business Administration, Marketing, or a data-focused technical field - You bring profound practical experience in handling complex Google Shopping accounts and large data feeds, complemented by a solid proficiency in App Marketing (UAC/MMPs) - You possess a "think-automation-first" approach and are comfortable using Google Ads Scripts, No-Code tools, or Python to automate repetitive tasks and connect disparate data sources - You are an "AI-First" marketer, confident in using Generative AI (e.g., ChatGPT, Claude) for rapid copy iteration and deep data analysis to derive actionable insights - Your work is characterized by an analytical-conceptual understanding of the post-cookie/ATT landscape. Furthermore, you focus on incrementality and POAS (Profit on Ad Spend) rather than just platform-reported ROAS - You are a strong communicator who enjoys sharing technical knowledge. In addition, you are comfortable training working students and collaborating with colleagues to elevate the team's collective AI and PPC skills - You are fluent in both German(C1) and English(C1), both written and spoken Benefits What we offer - Create your own work-life balance: You have the flexibility to choose between working remotely (within Germany) or from one of our locations in Cologne, Darmstadt, Düsseldorf, or our co-working space in Berlin! - Do you want to move to Germany? No problem – we offer you an attractive relocation package to give you a smooth start. - Urban Sports Club and RSG Group Fitness Studios: Get top deals for fitness, swimming, yoga and more - Mental Well-Being: We support you on your well-being journey with special offerings such as Instahelp, the digital platform for online psychological counseling - Vacation & Sabbatical: Enjoy 30 days of vacation per year and the opportunity to take a sabbatical once you have been part of the team for a certain period! Option for Pluxee restaurant vouchers: Buy Pluxee vouchers through us and benefit from tax-advantaged meal allowances! - ‘Deutschlandticket’: We subsidise your train season ticket for more mobility - Employee Discount: You will receive a monthly coupon for Kaufland.de - Free choice of operating system: MacOS or Ubuntu Linux, it's up to you - Boost your growth: Benefit from our online language learning programs, diverse in-house training, and our automated 360-degree feedback. We cover the costs for relevant conferences, training opportunities, and approved team workshops to strengthen personal interactions - This is who we are: Our dynamic culture combines flat hierarchies, a start-up mentality, an international team of over 65 nationalities, and the strength of the Schwarz Group to provide you an agile and secure working environment We are team players: From day one, you will connect not only with your team but also with others through our digital onboarding journey, the buddy program, and regular team and company events, all-hands meetings, powerful mornings, and much more! Check out our Principles & our blog for even more insights into our company culture! Diversity at Kaufland e-commerce We welcome applications from everyone, regardless of skin colour, sexual orientation, gender identity, age, disability, ethnic origin, religion and ideology. We are signatories to the Charta der Vielfalt (German Diversity Charter) – because we know that extraordinary things can only be achieved with diversity. Bewerben Why are you the perfect fit for this position? Don't bother with cover letters - we're interested in facts and figures! Feel free to share your Github profile with us in your application. How would you like to be addressed? Feel free to add the following pronouns "she/her", "him/he" or "they/them" optionally (e.g. after your name) in your CV. As we have very international teams, we would highly appreciate it to receive your CV or profile link in English. Ansprechpartner Your contact person: Alena Müller Kaufland e-commerce Services GmbH & Co. KG Postal address: Habsburgerring 2 50674 Köln We are looking forward to your application!